i am just starting with facebook marketing and have a question about the facebook pixel. We create a campaign with ads, created the facebook pixel and added it on the website for the purchase event. Thats all good and works, but we see that the pixel fires always, where it should only fire when the person who purchased something actually came through the ad. I thought that the pixel would only fire if a person came through the ad to the web site. Is that wrong (I mean it looks like it is wrong), or differently asked, how can we measure which purchases were initiated through the ad, or can the pixel only fire for people that came through the ad?
Thanks a lot!
Ok, i at least found out a few things:
The pixel fires always. Doesnt matter if a person came through the ad, or just came to the website from somewhere else. That means that the pixel statistic is not helpful in that way.
To see conversions from an ad, the report directly for the ad (or adset) is the place to go. There is a field for "Result" which should show the number of conversions that you defined for the ad set to be tracked.
Dont mistake the result field with the website conversions. I thought that this number should be the same but it is not. Website conversions tracks all conversions, even if the adset is configured to only track one specific conversion.
I still find it a little confusing, and not all doesnt make sense yet. But at least a bit better already.
Related
Sorry if this may have been asked before. I can't seem to find the answer after all the searching. Just wanted to understand what the "Value" column means as regards the Content View standard event. Here's a screenshot:As viewed in Facebook Analytics dashboard
This number gives the value of a user performing this event to the business. So let's say you would like to attract leads via your website. When someone lands on the home page, this has a value of 5. They are interested in something, but you need to give them direction. When this person clicks on services, the value increases to 20. This might be a potential lead. Now, he/she would like to get in touch with sales and fills in the get in touch form. The value increases to 100 because this action is good for business.
So basically, you look at your business and website and assign values to the actions someone performs on your website. These insights will show you how your website is an extension for your business or not.
My friend recently passed away and me and another friend was asked to estimate how many people would come to the funeral. I did this by creating an event, inviting those we thought would want to come. On the event-page people started sharing their memories through text and pictures. This was nice for everyone involved, but the question now is there any way to export these posts? It's would be sad to just see them fade with the event.
As far as I can see there's no way to share the posts to another group, nor convert to event to a group.
If anyone could suggest another way to this, either through code or a Facebook functionality I would be grateful.
we are creating a website and one of the things that we would like to do is to for the users (who are logged in to facebook) to be able to write to their timeline. Kinda like have an option (this is an example)
I would like to write this to my timeline about this political view (and then attach to their post the initial political view that they had). So if user wishes to share his responses to facebook. it would appear as this:
(this is an example)
when asked "what you think about GW Bush"
Bob said: GW sucks.
The question may and will differ, responses may be random and unpredictable.
So....how easy/difficult is it to write this app. I thought initially there is a plug in, but it seems like i need to create an app. I tried to create it, but it wants me to submit minimum of 4 screenshots. Screenshots of what? Am I looking in completely the wrong place? I have never created app for facebook, is this worth the effort or should I just hire some facebook developer, because for a person who knows how to do it and who has done it before its a two hour project?
Thank you
I noticed that across all of my facebook apps there was a significant drop in users between 14th-15th September. After spending some time investigating any possible cause (as I had launched an update that day), and finding nothing, I looked on appdata.com and it seems that almost every game has this big drop on the same dates.
I have checked the blog and couldn't see anything obvious to say why this might be. Does anyone know the cause of this change in insights data? Or is this a bug?
They changed the way that the number of active users was calculated. According to here:
Facebook has changed the way it calculates the total monthly and daily active users (MAU and DAU) for apps on the social network, sending figures plummeting.
The adjustment means that users who choose not to authenticate after a permission dialog box is clicked, and those who visit an app but do not log in, will no longer be contribute towards active user counts.
As a result of the changes, some games have seen more than half of their previously reported user figures drop away (though these changes have made no difference to the actual traffic each game sees).
facebook changed how user's bookmarks appear on sept 13th, which meant that a lot of users that used to see your bookmark on the left side of their homepage no longer could. As of that date facebook seems to use way less space to list bookmarks, only showing bookmarks for apps you use a lot or have just used. The only way to counter this is to educate your users to set the bookmark for your app as a favorite, which gives that bookmark a permantent position (hopefully) forever in the top section of the left margin of their homepage.
first time Facebook developer so was hoping for some guidance. Been given a very brief spec:
Requirement is to run it where fans have to give email (so that we can
contact winners) with opt in for newsletter sign up and also must FB
like VF to be entered into prize draw. There will be options to choose
from. They choose one and can't vote more than once.
So I'm thinking about a Facebook application that sits as a tab on the facebook page. If the user hasn't "Liked" the page, they'll be encouraged to "Like" the page in order to proceed.
If it's liked, they'll have an option to opt into our newsletter. They will also be allowed to answer one question with one answer. When they submit it, they will then be entered into a competition.
If they pick the "right" option, we will send them an email telling them so.
Right - does this sound fairly straightforward? Are there any guides, examples or tutorials that could help? Am I going about it in the right way?
Many thanks in advance,
JJ
That sounds very straightforward and you are going about it in the right way.
The best tutorials and examples can probably be found in the Facebook Developers documentation and in the example files within the PHP SDK (http://github.com/facebook/php-sdk/)
To find out if the current viewing user has liked the page or not check out the signed request that Facebook passes to your app tab. It contains this and a lot more useful information http://developers.facebook.com/docs/authentication/signed_request/
What you have is pretty much how the majority of companies are pushing forward with Facebook. They are driving up the Like count by forcing users to Like the page before getting to their goodies. There are lots of examples on the internet as to how to create a page which checks if the user likes the page. As you've not stated what programming language you are going to be tackling this in, it is going to be hard to point you in the right direction.