DFP small business - using 1 ad unit tag to create a several inventory by modifying the tag - google-dfp

I am new with DFP, but I want to know if it's possible to customize the ad tag, otherwise I will need to create a bunch of ad unit in the DFP and use custom targeting to allocate the ad.
Example of the tag:
http://prntscr.com/5ee0b1

Related

Implement Adsense Matched Content with DFP

I want to implement the Adsense Matched Content in a website using DFP, but I don't know which type of Ad Unit I need to create.
The Matched Content tag is responsive, and I don't know which fixed size I need to create.
Any ideas?
Thanks!

Google DFP is rendering div for empty third party ad tags

I am using Google DFP Small Bussiness for ad serving and
everything whas fine until I upgraded from GAM tags
to GPT tags.
The issue is as follows
I have a standard 300x250 Ad unit
I create a normal line items and add this ad unt to it
I upload third party ad code (from ad network). Sometimes this
code will display the banner and sometime it wont.
Now with old GAM tags if third party ad is empty the GAM tag
will not render anything.
But with new GPT tag will render the div with 300px width and
250px height.
Is there any way to solve this issue.
Thx
You are looking for the collapseEmptyDiv's method.
https://support.google.com/dfp_premium/answer/3072674?hl=en

Facebook Ads, possible to add dynamic parameters in URL for FB to populate later?

I need to add ad_group id to ad's URL. However, I can only obtain the id after creating the ad, not before. Is it possible for me to specify a parameter in the URL so that it can be populated by FB when the ad is created? I know double click of Google supports this.
A solution has been released recently:
https://www.linkedin.com/pulse/new-facebook-ads-url-dynamic-parameters-trishan-naidoo/
Dynamic Parameters & Values
There are currently 8 parameters that can be dynamically inserted into ad URLs:
Site Source Name [site_source_name] - This parameter has 4 possible values depending on whether the ad appeared on Facebook ('fb'), Instagram ('ig'), Messenger ('msg') or the Audience Network ('an'). Note: Facebook's help documentation incorrectly lists {{site_source_name}} as the dynamic parameter but my testing shows that it only works with square brackets.
Placement {{placement}} - This parameter has 6 possible values depending on whether the ad appeared on the desktop feed, mobile feed or the right column on Facebook, the Messenger inbox or within the Instagram Feed or Instagram Stories.
Campaign, Ad Set & Ad Names {{campaign.name}} {{adset.name}} {{ad.name}} - This parameter will dynamically insert the name of the campaign, ad set or ad according to how you have named each when setting up ads.
Campaign, Ad Set & Ad IDs {{campaign.id}} {{adset.id}} {{ad.id}} - This parameter will dynamically insert the automatically assigned ID of the campaign, ad set or ad. To find out IDs, you will need to customise your columns to add the relevant ID column.
No, there is no way to automatically add the adgroup ID to the referral params of an adgroup - typically developers use their own system's reference for tracking purposes in the url tags, or add the creative ID, something like that
Update: Facebook has recently published a list of dynamic parameters that will be populated in your URL's.
The list is available on their site

Sharepoint 2013 Tag profile is empty

When I click on tag in tag clouds web part, I have a tag profile page (mysite.domain.com/tagprofile.aspx?termid=9e183a42-9603-43ea-8e9c-173e62dbe34c) which is empty.
How can I see the data in a tag profile?
UPD: If I click a search tag link, I have query like
SocialTagId:"9e183a42-9603-43ea-8e9c-173e62dbe34c", but no data in result.
I found how to search for tagid, if write in search box query: owstaxIdTaxKeyword:"9e183a42-9603-43ea-8e9c-173e62dbe34c", we have all documents with this tagid.
But how to get result on TagProfile page?
The Tag Cloud in SharePoint leverages social tags, not just any enterprise keyword. Though most tags are pulled from the Managed Metadata Service, social tags are stored alongside the User Profile Service Social Database.
You need to make sure that the library you are tagging documents have social tagging enabled. You do this by going to the Library Settings > Enterprise Metadata and Keywords Settings. Within there, you will be able to enable Save metadata on this list as social tags:
Then, make sure you are using the Tags & Notes board to ensure that your documents are tagged appropriately.
Finally, make sure that you Search Service application is actually crawling. If you have only performed an initial crawl, setup a crawl schedule or switch to using Continuous Crawling.

Double-click ad unit lookup for div failed (DFP error)?

Just added double-click DFP ads to a friend's site. Realized that only one of four ads are appearing. Although the status of all 4 ads are "active", 3 are not appearing.
I ran the DFP debugger and got this output:
Ad unit lookup for div div-gpt-ad-1327994622973-0 failed.
Div div-gpt-ad-1327994622973-0 is not mapped to a known ad unit.
It doesn't appear to be a javascript issue, but the code for these ads was taken directly from the "generated tags" and these units are active. This occurs in multiple browsers.
Could this be a caching issue? How can a cache buster be implemented for ads only? Thanks.
Google doesn't seem to have extensive documentation on the causes, but when you have more than one DFP ad on the same page, you MUST modify the code in your <head> and avoid using the individual code generator with each ad unit because it will alter the ad IDs each time.
Easy Steps
under inventory select "generate tags" under the left column nav
you will now see a list of ad units
select ALL ad units and generate all at once
copy the head code into the head area of the page
copy the body code for each ad into the proper area of the page.
Important Notes
Include all ads in both <body> and <head>
Generate all ad tags at once, not individually