My company is using Google Analytics to help track there website. Before I took this position they were also keeping track of Admail that was being sent out. Currently, we are sending Admails through JangoMail. I have set the Google Analytic tracking filter within Jangao Mail, however, I am unable to figure out how to track individual email blast. If someone could please advice, your help would be much appreciated.
You need to set up utm parameters for your new email marketing service. You can customize you Google Analytics integration in JangoMail: https://jangomail.com/improvements-to-google-analytics-integration/ . Anyway you can manually build you urls with URL builder: https://support.google.com/analytics/answer/1033867?hl=en
If you want to track every email blast you can use specific utm_campaign value for every blast, alternatively, if your campaign split in few blasts, you can use utv_campaign parameter to track every blast.
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So I am trying to track more information from our order confirmation emails or shipping confirmation emails. I have read online that tracking pixels can track IP addresses, devices, locations, and so on. I have added something like the following code to our emails to track email opens:
<img src="https://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&t=event&cid=test&cn=test&cs=email&ec=pixel&ea=open&el=my_email" width=1 height=1 style="display:block;">
Is there a way to get any more data using this method? Or do I have to use some other service in combination with the code in the emails?
Is there a way to get any more data using this method?
Sure, manually crafting GA requests is called measurement protocol in Google Analytics jargon. You can add/override a wide list of fields, here's the complete list from the documentation for référence:
https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters
And an article, also from official Google docs, related to email tracking with measurement prorocol (event though it is quite short):
https://developers.google.com/analytics/devguides/collection/protocol/v1/email
Bé careful for the value used with the cid parameter, as it is used to.discriminate between clients. Using the same value everywhere will count every open as coming from the same user. But I believe the value "test" provided here is just for the sake of the example.
Please also be careful not to send any PII data to GA (name, postal adress, ...)
I working on Marketo REST API for the first time. I want to upload multiple leads to a particular campaign. How can we do this? What is the flow of the process so that I can send my leads to a particular campaign on Marketo?
Please help me I'm stuck,I go through documentation but I didn't get any API .
Im not an expert in Google Tracking and Adwords and i had a request where a client wants to track the people who submit a contact form on a website, coming from an adwords ad.
So someone lands on a specific site on the clients site via Adwords, then fills out the contact form on that site. Now they want to know how many people coming from adwords ads, are willing to submit the form.
This seems to be very obvious, and i thought there might be already a solution for this.
Conversion Tracking already happens when the form is submitted, but they cannot comprehend whether someone submitted the form coming from adwords or or not.
I´ve been told to save the GET-Parameter from the Adwords-Link inside the database, the website is running on, every time the form is submitted. That doesnt seem to be the right way. Also there are some security issues with that.
Can anyone give some advice, how this could be achieved.
I hope i explained that right.
Thanks in advance.
If you need to save source into DB:
Simpliest way migth be parsing UTM parameters and populate the hidden fields in the form, so you know that user came from AdWords or any other source.
If you are using automatic tagging (which I would recommend), you are going after GLCID parameter, if manual, it's just utm_source.
I would do tracking from all sources (not only AdWords) - it might happen that you also need to know if user came through Facebook, LinkedIn article or so.
More on tracking sources into database here and here. More on AdWords tagging here.
If you only need to know if people from AdWords submit forms (=converts):
Chances are, that you already know. See Google Analytics. Filter out segment of people who did goal of sumbmiting form and see Aquisition -> All traffic.
More on Google Analytics here
You should check and make sure you have auto-tagging enabled. The best way to do this in Google Analytics go into the Admin > Property column > Product Linking section > Adwords Linking.
Once you have Adwords and Analytics linked up simply go back to the Reporting tab and navigate to Acquisition > Adwords > Campaigns as shown here
If you have properly set up your goals in Analytics you can use the Conversion filter to select the goal you want to view and this will show you all goal conversions that came from Adwords.
The problems is since the mail is not an actual html page putting in webserver
The problems are:
How can i use the google analytics to check the open rate of the mail?
IF i use a random code eg. newsletter?code='sadsd' I can actually know who have opened the email?
Can i view the result by capture the data instead of login to google and view.
Thank you for any kind of help/ experience sharing.
How can i use the google analytics to check the open rate of the mail?
IF i use a random code eg. newsletter?code='sadsd' I can actually know who have opened the email?
You can't just write something and get something. First of all, if your question is referring to email campaigns then there is a well structured way to achieve this. You can use this for reference.
Can i view the result by capture the data instead of login to google and view?
Yes, by using GA-API , you can extract the data, store it in database and view it in your desired format.Also for testing purpose, by using tools like Omnibug or Charles you can test what values are getting passed to the google analytics server (through the Google Analytics Code placed to capture the data(from user interaction) and pass the data (to GA server)).
*Pardon me if I misunderstood your question.
I have a website with a "contact me" form. Users can leave their name, email, and message and I'll get an email containing their data.
I've set up a goal on Google Analytics for the registration and everything works fine.
Now, the question is: Can I see their names and emails on my Analytics? Is there any way to make Google Analytics save that data and show it to me?
Thanks in advance,
Daniel
Theoretically this can be done using custom variables. See: http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
However, I believe that name and email address are considered Personally Identifiable Information so sending it to Google Analytics is most likely against their Terms of Service. See section 7: http://www.google.com/intl/en/analytics/tos.html
You would need to use another tracking system such as Piwik: http://piwik.org/
You can try using event tracking.
eg.
Register