Adwords and Form Tracking - forms

Im not an expert in Google Tracking and Adwords and i had a request where a client wants to track the people who submit a contact form on a website, coming from an adwords ad.
So someone lands on a specific site on the clients site via Adwords, then fills out the contact form on that site. Now they want to know how many people coming from adwords ads, are willing to submit the form.
This seems to be very obvious, and i thought there might be already a solution for this.
Conversion Tracking already happens when the form is submitted, but they cannot comprehend whether someone submitted the form coming from adwords or or not.
I´ve been told to save the GET-Parameter from the Adwords-Link inside the database, the website is running on, every time the form is submitted. That doesnt seem to be the right way. Also there are some security issues with that.
Can anyone give some advice, how this could be achieved.
I hope i explained that right.
Thanks in advance.

If you need to save source into DB:
Simpliest way migth be parsing UTM parameters and populate the hidden fields in the form, so you know that user came from AdWords or any other source.
If you are using automatic tagging (which I would recommend), you are going after GLCID parameter, if manual, it's just utm_source.
I would do tracking from all sources (not only AdWords) - it might happen that you also need to know if user came through Facebook, LinkedIn article or so.
More on tracking sources into database here and here. More on AdWords tagging here.
If you only need to know if people from AdWords submit forms (=converts):
Chances are, that you already know. See Google Analytics. Filter out segment of people who did goal of sumbmiting form and see Aquisition -> All traffic.
More on Google Analytics here

You should check and make sure you have auto-tagging enabled. The best way to do this in Google Analytics go into the Admin > Property column > Product Linking section > Adwords Linking.
Once you have Adwords and Analytics linked up simply go back to the Reporting tab and navigate to Acquisition > Adwords > Campaigns as shown here
If you have properly set up your goals in Analytics you can use the Conversion filter to select the goal you want to view and this will show you all goal conversions that came from Adwords.

Related

Why "Fbclid" is not enough for attribution?

I've been tormented for a few months by this question!
I don't understand how Facebook pixel works deeply (and I assume only FB devs Know) but I have a few questions, if anyone can help me:
1- I launch a conversion campaign on Facebook ads, a specific ad gets a click, and a unique "fbclid" gets attributed to that click (?); if a conversion happens, and I send back the fbclid, Isn't Facebook supposed to be able to attribute it to the specific ad that generated that click, thus that fbclid? I thought that was the whole point of having a Server-to-server solution? since Apple announced iOS updates blocking cookies?
I come from an affiliate marketing background, we use tools like "Everflow" to track affiliate links, with a "transaction_id", that is, a unique value generated on every outgoing click. I thought the same logic would apply to fbclid.
Why are we asked to pass back to Facebook so much data when a conversion happens, like a name, email, etc... to be able to attribute the conversion to a campaign
( AND EVEN SO! Our Tracking is only 80% Accurate!!)
2- Can anyone explain how Facebook pixel actually works ? ignoring the Server to server (Conversion API ) solution, how does the Facebook base code + the conversion event script work to be able to attribute a conversion to a specific campaign? does it store the fbclid in your cookies? and when a conversion happens execute a request to Facebook?
3- AM I talking about 2 Different things here: FB attribution to campaigns VS Event matching? are they the same concept? Why is this so confusing to me? I couldn't find someone that's asking the same question, is it because I am missing something very obvious?
Thank you in advance!!

Google Consumer Surveys Publishers Reporting Dashboard?

I'm actually a bit embarrassed to be asking this question since it seems like such a simple thing but here goes:
I've recently signed up with Google Consumer Surveys and want to take advantage of their survey monetizing and become a survey publisher. We had an existing adsense account and applied to become a survey publisher. Eventually we ended up at their publisher settings page which provided us snippets of code to insert into our site. We did so and initially survey questions appeared and it seemed to work, however after it asked us a few generic test questions it has refused to serve up another one. On top of that we continue to see a reference to a 'reporting dashboard' as seen here. However it is not clear how one goes about accessing this dashboard.
So a couple questions:
1) do we need to be 'accepted' by GCS before we will see a dashboard, and if so how do you access the dashboard?
2) is there a way to ensure that testing survey questions will continue to be provided even though we have not been officially approved?
Thanks.
So here are things that might be of help.
1) You don't need to be accepted/approved to have access, just be sure to be logged in with the email account you used in signing up. I believe there is an email sent to you after signing up with GCS that contains the link to your reporting dashboard. Once you access the reporting dashboard you'll see that it says "under evaluation". Once your site is approved you will start to serve paid surveys and see the reports in the dashboard.
2) The questions/survey will continue to prompt once you have implemented the GCS code up until you are approved.
You may also want to contact the support team of GCS publishers through this link. Just click on the contact us button on the description below "add surveys to your site" button.
Hope this helps!

storing full address from google places api

Users will be able to submit places through my site, providing title, description, address and other info. Info will be later used in mobile app and elsewhere.
Anyway, I was thinking to use autocomplete, powered by google places api. Am I allowed to store the full addres user types in, or selects from autocomplete list?
It is user provided information, the api is used to suggest and display on map, which is on the right from the form. The only thing I need is the full address.
Thanks for your answers.
Probably. Google's Terms of Service are a little vague in this respect, but what they appear to be prohibiting is bulk copying of their database. In your case you're using Places to assist the user. Of course it's impossible to say how Google will choose to change or interpret their TOS in the future, but you should be on safe ground.
Also see: Google Places API mass download?

generic form for Seblod (joomla 2.5 )

I'm a developer who has taken over a Joomla website, which was creatied using SEBLOD. The website is a listings website, which has over 300 listings on.
The purpose of the website is to get enquiries through the listsings.
Currently, the queries are attached to a button - which opens your email program and sends the email. This is not ideal.
Is there a way to create and attach a generic enquiry box or form to each listing, and include the name of the listing in this form when its sent?
Is there a way to create a form that can be attached on the frontend of the website page intead of
the "Request a quote" button.
To be candid, seblod is an impressive Joomla app, but I'm afraid you might not be able to get useful answers than on their forum, I've been using it now for over a year and I'm just coming to terms with some of its functionality. Visit the forums and you should be able to find a good answer from the devs there. Its an expansive suite so it might give some unique challenges.

Autofill an HTML form

What applications exist that can take a series of fields from my db (or csv output from my db) and insert them into a web-based form and then submit that form?
Big Picture Use Case:
I maintain an in-house registration management system for webinars that we produce/present. Currently we use GoToWebinar.com to host our events but they haven't always been (and may not always continue to be) our vendor.
GoToWebinars.com does not provide me an API for creating registrations for 3rd party individuals. So when someone decides to attend one of our events they have to fill out 2 registrations forms, mine and GoToWebinars.com. I'd like to automate the task of filling in GoToWebinar's registration form.
I am looking into the same thing. I found some bits and pieces here and there and was able to decipher the URL to post to GTW:
https://www.gotowebinar.com/en_US/island/webinar/registration.flow?Template=island/webinar/registration.tmpl&Form=webinarRegistrationForm&WebinarKey=XXX_YOUR_WEBINAR_ID_XXX&Name_First=ViewersFirstName&Name_Last=ViewersLastName&Email=ViewersEmailAddress
If you are using cURL, then be sure to use CURLOPT_FOLLOWLOCATION because there are some redirections on the GTW side and cURL needs to follow them.
So far this seems to work for us.
Good luck!
I'm late to the party, but let me offer a way to call the CITRIX API via PHP to register a new GotoWebinar attendee, in case somebody else hits this page looking for the answer to your question.