How does facebook pixel knows which conversion came from which facebook ad? - facebook

I was going through facebook pixel and was a lot confused about how does facebook pixel knows which conversion came from which facebook ad ?
Suppose i have this url http://example.com with facebook pixel installed and i have posted two ads on facebook namely Ad1 and Ad2. Users clicks on some ad and land on my url page.
So how does pixel tell facebook that that particular user came from which ad ? and does the pixel even get into such detail ?
And also, does a pixel fire whenever a user lands on above mentioned url or only when the user came from a facebook ad ?

Facebook knows which facebook users were exposed to ads and provided that same user has been using Facebook in that same browser, they can attribute the pixel fire back to that user.
The pixel should fire for all page loads not just those for when people visit from a Facebook ad.
If there are multiple ads that a user was exposed to, Facebook would give credit to the ad that was most recent.

Related

How facebook team uses "custom parameters sent" in the facebook pixels?

I recently checked airbnb and once I applied filters on the website, it fired Facebook pixel with all the information in custom parameters.
How is this done i.e. how can facebook show specific ads to people who have viewed certain page on our website? After this was fired I started getting, relevant suggestions when I accessed facebook through same browser. Does this work only when the user is logged into facebook from same browser?
Is it something like facebook will associate this pixel fired with already logged in facebook user on that browser? And if the same user comes to facebook from any other device, he/she would be shown ads based on that pixel?

How to make wall posts made by users on app's facebook page

Is there anything I need to do to make posts users make on their wall via a custom ios application using it's own facebook app id, also appear on app's (facebook app it uses I mean) own facebook page?
I would expect this to appear automatically but it doesn't seem to be the case.
In order to read one's Facebook wall, you need the access token to authenticate reading. This will give you access to all non-public wall posts. From this, you can pass the newly posted content to your page through the feed action.
Reference: http://php-academy.blogspot.com/2011/04/how-to-post-from-facebook-app-to.html
Enjoy and good luck!

Tracking conversion rate of users who clicked on facebook posts

I have an application that posts on the users' friends walls. clicking on the wall post will cause the user to navigate to out website.
I want to track how many users signed up for the website having reached it by clicking on a facebook post. Is there a way to do it using google analytics and if so how can it be done?
When you post something to the user's wall, add the ref parameter in. When someone clicks on the link, the ref parameter will get sent back to your site so you know the user came from facebook. Then it's up to you to detect this and log it in Google Analytics.
You should be using Facebook Insights to track stats like this. You can read lots more about it here:
https://developers.facebook.com/docs/insights/

Which app do I need to display facebook feed?

I need to display the "wall posts" from Facebook page to another website's social media wall.
The problem is that I never used neither Facebook nor any other social networks and got no clues on how do they work. That's why I'm pretty confused with API and it's terms.
The API docs say that I need a pageId for the page I'd like to display and appId and appSecret to get an access token to the feed.
I understand how to get the token and how to parse the results - but what kind of Application do I need for that? Should I create a facebook profile and make an application that would generate me these app codes? Or ask a page's owner to do it?
I spent quite a time googling but it must be something too obvious to write about it in docs? Help please?
The administrator of the facebook page is the only one that has access to the posts on the page wall.
For the APP:
The application can be created in any facebook verified account - go to: https://developers.facebook.com/apps and create the new app - this will give you the app id and secret.
Use the Facebook SDK that you feel most comfortable with to develop the app.
For the wall posts: There are several Graph API requests for wall posts in the form of:
https://graph.facebook.com/[pageid]/[call] where [call] can be posts, statuses, feed, home. See http://facebook.stackoverflow.com/questions/6214535/what-is-the-difference-between-feed-posts-and-statuses-in-facebook-graph-api for details about each.
Using an access token (that you said you already know how to get) the administrator of the page will be able to call the above URLs and get the wall posts.
For the part with posting the info on another social media website you have to specify the exact environment where you want the wall posts to end up.

Share facebook wall on a website

Is it possible to share facebook wall on side a website? I would like to let each logged in user on my site to view his facebook wall on a certain area. IF the user is not logged in to facebook I want him to login , then this will allow him to view his wall. I don't need other that his wall to be displayed in my site.
How possible is that?
Is it possible to share facebook wall on side a website?
Yes.
IF the user is not logged in to facebook I want him to login , then this will allow him to view his wall. I don't need other that his wall to be displayed in my site.
Use Facebook Graph API to serve your purpose. Do this:
Add a Facebook login button to your website using Facebook Authentication refer Login subheading here
Make sure you ask for Advanced Permission from your user to allow your application to use his read_stream. This will allow your app to access logged-in user's posts that includes his wall posts. See details here
Parse the JSON object and display. You may want to have a long-poll or AJAX call ready to poll the new messages at regular intervals.