Tracking Salesforce Pardot Form Submits / Completions in DTM - forms

I have never had this issue before with normal forms however with trying to track form submits and even form completions from Salesforce Pardot forms Adobe analytics is always counting less form submits/completions then the Pardot platform. It is always very random sometimes 4% lower form submits then Pardot but can be as high as 50-60% at times on forms. The higher the total the bigger the discrepancy between the 2 platforms however Pardot always has more submits (and they are valid because they also contain the information from the user who filled out the form). So Adobe is somehow missing out on form submissions which I assume it may be because Pardot fires really fast at the top of the page and Adobe is slow and probably misses out on a number of form submits.
any help would be greatly appreciated
Setup:
My Adobe DTM / Adobe Analytics tool fires at page bottom and I am using a direct call rule to fire _satellite.track('form submit'); on the form button as form submission and also using an event based rule that looks for a datalayer object called with the string value "thank you page" that triggers a form complete.

Is there a reason you aren't using "Event Type --> submit" here?
Another suggestion that would probably help with the parody between Pardot and Adobe Analytics would be to fire the event on the "thank you" page (or completion) of the form instead of the click of submit.
There are many reasons you might see different numbers between 2 different systems on submit (Form errors on submit,etc.) so it's better to set the analytics event when you know the action is considered complete by Pardot.
Hope this helps.

Related

Use facebook tracking pixel for registration success that does not redirect to success page

How do I set a facebook pixel event to track registration completion when my registration form completion redirects to my index page not to a registration success page?
Should I use a standard event or a custom event to achieve this, or, do I have to create an intermediate page that the registration form directs to and then redirects to index page?
Fire the Facebook Pixel event when the user clicks on the form submit with 'click' event listener. Standard versus Custom events is a separate issue, but I suggest sticking with Standard events where you can.
https://developers.facebook.com/docs/facebook-pixel/advanced/
Stephen, you provided too few information.
Richy is right that in your case if you can't control where your user lands after submitting the form you should use onClick event to send a pixel event. You can easily validate the form in the code of the onClick event and send it when you're sure data is according to your expectations. You can even do additional requests to your back-end to check the data.
If you can change how your web-site work you can make a landing page where you'd fire an event if all the processing went right.
If you can also easily do it on your index page by loading it with some parameter in the URL that indicates it is visited after the form was submitted. There you can have a simple JS code snipped with condition in it to fire a pixel event if URL parameter is present or do it with Google Tag manager which is even simpler.
There are a couple of good standard events you can use like Subscribe or Submit Application, review them here: https://developers.facebook.com/docs/facebook-pixel/reference#standard-events
You have countless options depending on what level of changes you can do to the site, you coding skills, CMS you use and precision you need.

Track form conversions confirmation page URL is the same as the form

I'm trying to track form completions on a page where the form's URL is the same as the confirmation page.
Form Page
Does anybody know if this can be done with Google Tag Manager/Google Analytics please?
Completion page
Simply tracking clicks of the Submit button will result in false positives because sometimes people will not type the security code correctly.
Is there a tracking code of some sort that can be added to the confirmation page, so that each time it loads the count goes up one?
I'm grateful of any help you can provide.
Thanks!
You can use the built-in visibility trigger - e.g. as soon as a link element with the link back to the homepage becomes visible you let the trigger fire. Specifics depend on the CSS id or class for that link (if any, else you'd have to test the click text).
In the visibility trigger you might have to enable "listen for DOM changes" if the confirmation message is loaded per Ajax (as opposed to just have their CSS display property set to 'none'.

Capturing URL from Form Submission Tracking - Google Analytics

I'm looking to record the URL from which a form submission was sent from with Google Analytics.
Example:
Imagine domain.com. On domain.com Google Analytics (ga.js) is installed in the header.php and is on every page of the site. Similarly, in domain.com's footer.php there's the same contact form generated on every single page of the site.
Now, User 1 goes to domain.com. User 1 navigates to domain.com/page-c.html. User 1 submits a form from the footer contact form on page-c.html.
I want to know that a form was submitted from page-c.html. Or if User 2 submits from page-u.html then I know that a form was sent from page-u.html. It is not important that I know that it is User 1 or User 2. I just want to know the URL from which the form was sent.
Anyone know how to do this with Google Analytics? -- If not, maybe another analytics service?
You can use Google Tag Manager. Which can not only implement all the standard analytics capabilities but also lets you add event triggers with built-in variables. For example you'd enable the Page URL variable in GTM and add a Analytics Tag of type Event with Event Category, Action, Label being things like Contact Form, Submit, {{Page URL}} respectively. Then create a new trigger (triggers tell when to fire a tag). This trigger should be enabled always (i.e. something like PagePath contains / and be of type Form Submission. You can target it even better by saying trigger when to be when the Form ID is equal to the ID attribute of your contact form. This way you prevent conflicts with other forms triggering your event tag.
You can read extensively on Google Tag Manager here. It is a great tool to fine tune analytics and get more out of it.

Angularjs default action form submit

My angular application needs to submit a form to a vendor. They then redirect the user to a page that I specified earlier in the process.
So I want standard, non-angular html form submit behaviour.
The documentation (details below) makes it sound like all I need to do is add an action attribute to my form element. I have tried this and it does not work.
Has anyone used this functionality in angular? Is there another step that I am missing?
The relevant section of the documentation at https://docs.angularjs.org/api/ng/directive/form is:
Submitting a form and preventing the default action
Since the role of forms in client-side Angular applications is different than in classical roundtrip apps, it is desirable for the browser not to translate the form submission into a full page reload that sends the data to the server. Instead some javascript logic should be triggered to handle the form submission in an application-specific way.
For this reason, Angular prevents the default action (form submission to the server) unless the element has an action attribute specified.
Angular does that. When you provide an action on the form, it should do exactly what you're trying to do (do a javascript thing, then submit the form).
Here is a plunk
In the plunk, you can see the $scope.submitted say 'submitted' just before the form submission kicks the page over to the submitted.html

Zend Framework: How to POST data to some external page (e.g. external payment gate) without using form?

I would like to have a user redirected to an external credit card gate. Of course I have to POST some user info to that gate, but I don't know how exactly can I do this.
I know that I could do this by generating a html form with hidden or read-only fields and have a user click "Submit" button. But this solution is not perfect, because all the form data could be easily changed using e.g. Firebug. I think you cannot do this using $this->_redirect(...). But maybe there is some other solution?
Many thanks for any tips or suggestions.
I would like to have a user redirected to an external credit card gate. Of course I have to POST some user info to that gate, but I don't know how exactly can I do this.
Using a form is the only method available. The RFC states that the user should explicitly agree to sending a POST (i.e. click on a submit button).
I know that I could do this by generating a html form with hidden or read-only fields and have a user click "Submit" button. But this solution is not perfect, because all the form data could be easily changed using e.g.
It is no more secure that using a redirect as the header data can be modified without too much of a problem. There are even Firefox plugins to do it.
use cURL to post data
http://framework.zend.com/manual/en/zend.http.client.adapters.html