I am specifying "FROM" address usinf setFrom() method, But i still receive mails having "FROM" address of SMTP authentication mail id. and want to set the "FROM" address dynamically. which keeps changing. What is the RFC282 standard to achieve this.
The solution from google is this
Gmail lets you send messages with another of your email addresses listed as the sender instead of your Gmail address. This feature helps you manage multiple accounts from the Gmail interface; it works only if you already own the email account linked to the alternate address
Select the Accounts and Import tab (or Accounts tab, if you're using Google Apps).
Under Send mail as, click Add another email address.
In the 'Email address' field, enter your name and alternate email address.
Choose one of two options:
Use Gmail's servers to send your mail (this is easier to set up)
Use your other email provider's SMTP servers (we recommend this option for professional mail accounts or domains). Note for Google Apps users: Depending on your domain2 type, this feature may be disabled by default. Talk to your administrator if you have any questions.
If you choose to use Gmail's servers:
Click Next Step >> and then click Send Verification. Gmail will send a verification message to your other email address to confirm that you own it.
Open your other account and either click the link in the message Gmail sent or enter the confirmation code in the Accounts section of your Gmail settings.
For more info, follow the below link
https://support.google.com/mail/bin/answer.py?hl=en&answer=22370.
The overhead involved is that any new from address needs a alias to be set in Gamil authentication mail account. Its not suits for enterprise salable app.
Other solution is You can install a mail server (hmailServer). This server allows you to set the custom from address
If any body knows other solutions, please suggest me.
It's up to your mail server. Often mail servers will prevent you from using any From address other than your actual login name. This helps prevent spam. Depending on your mail server, there may be ways to convince it that you should be allowed to use other From addresses.
These are two different things that you are talking about:
The id that you are mentioning is part of smtp handshaking protocol which usually is mapped to "Return-path" field in mime-header.
Whereas the id that comes in "FROM" field which actually is displayed in mail-list is been appended by the mail server when u compose the mail.
So if you can modify the mime header then make sure that "FROM:" field contains the id that yuou want to set not the smtp authentication id.
btw its rfc822
Have worked for rediffmail technical team in order to develop and enhance smtp, pop and imap protocols
Its depends on your mail server and configuration setting
My application server needs to notify users about some events via email. Usually there will be between 10-100 users to whom the notifications should be sent, but there may be a few cases where there may be a bit more (I don't think it will ever be more than 1000).
What is the best practice in such cases? Should I send a single email per user or one email with all users as recipients or group users and send one email for each group (for example 1 email for 10 users)? If it makes any difference I may add that I am using System.Net.Mail to send emails.
Thanks in advance for your suggestions
Lukasz Glaz
You should send one e-mail per user.
The alternatives either involve putting e-mails in BCC (which will increase your chances of having your mails flagged as spam), or revealing your user A's e-mail address to user B, where user A and user B are in the same "group".
You need to check with your smtp server manager - to avoid being blocked.
if you own the smtp server, than this is not a problem.
I think the best way is to send them in bulks of 50 recipients per message (it will be a little faster than one by one).
I wouldn't definetly put all recipients into a To: field. Even from one place. It's just not a good practice to show other's addresses. And it generates a problem when someone hits "Reply All" and suddenly mails all others with his crap :)
If you own the smtp server, and your application server -> smtp server connection isn't slow, I would just send every mail individually, with each single recipient in To: field. It just looks much less spam'ish then getting a mail with empty (or some bogus) To: field and being in BCC only.
Other advantage is the person recieving your mail will know what email address is used. I got plenty of them, use different ones in different places, and it helps to be able to see which one I used on which site (sometimes I need to use this address for password reset / login, and I forgot, and if all mails had me in BCC, I'm screwed). This is from your user's perspective.
I'm working on a web application. A user will create an email message that will be sent to another person.
I would like the e-mail that gets sent to appear from the user's name and e-mail address of the user on my system. And if they reply to the e-mail then it should go directly to the sender's email address.
However I am worried about the email message looking like spam to email filters along the way.
Is there a proper way to do this?
I noticed on a "contact" page on a WordPress blog that something very similar is done. The e-mail headers look like:
To: email#domain.com
Subject: [Test Blog] =?UTF-8?B?aGVsbA==?=
MIME-Version: 1.0
Content-Type: text/plain; charset="utf-8"
From:=?UTF-8?B?aGVsbA==?=<sender#senderdomain.com>
Message-Id: <20090207234737.39C9522802F3#web7.sat.wordpress.com>
Date: Sat, 7 Feb 2009 23:47:37 +0000 (UTC)
Return-Path: donotreply#wordpress.com
What is interesting is that the display name in the "from" tag and the name that shows up in the subject line is encoded. I do not know if this helps with the spam filters or not, but thought it was at least worth mentioning.
Also, who would receive an undeliverable notification in this example? Would it go to sender#senderdomain.com or would it go to donotreply#wordpress.com?
Basically all you need to do is set the From header to the email address of the user sending the email. The value of From is what is displayed in a recipient's email client. Most spam detection systems in place today look only at the message content, not the email headers, so you currently wouldn't have that much of a problem based on what you set the From header to.
However, there are some systems which are gaining popularity which could prevent you from sending email with somebody else's email address - most notably SPF, the Sender Policy Framework Basically, a mail server that implements SPF will check the domain of the From address of each email it receives and check with that domain directly to see if it authorizes the email. For example, if your server is mydomain.com, the email address of the user is abcdef#gmail.com, and the recipient is blah#example.com,
mydomain.com contacts example.com via SMTP to try to send the email
example.com looks up the SPF records for gmail.com
example.com checks whether mydomain.com is on the list of domains allowed to send email with the domain gmail.com
If it's not, the email is blocked
Also, I found a forum post suggesting that Return-Path is the intended destination for undeliverable notifications. Apparently that header is set based on the value of the SMTP MAIL FROM command.
Setting email fields is generally trivial, but the exact method of doing so depends on the language and framework you are using, which you don't mention. Usually it is a matter of creating a new email object, and just doing something along the lines of:
email.from = "From Name <fromemailaddress#example.com>";
You can set the specific from address to your user's, if you like, it is not at all uncommon though I personally am not a fan. You could also set the from field to something like: "Sender Name (via Your Site Name) <yourresponseaddress#example.com>".
Don't do this.
It really depends on how your mail relay is set up, but actually just don't do it. From header should contain the email address that sent the email, in your case webmaster#whatever.com. If you want people to reply to a different address, you can always use the Reply-To header. Here are some notes.
If I understand the standard (RFC 822) correctly, this is exactly what the Sender header is for (see ยง4.4.2. SENDER / RESENT-SENDER). Still, I'd go with a different approach and use your sites official contact address in the From header and put the user's address in the Reply-To header. Maybe add some boilerplate text that clearly states where the mail is coming from.
One further advice besides the technical stuff: don't let anonymous users use this facility, you'd become a perfect platform for spamming. Also, out of kindness, you probably want to make sure that your (registered) users know that their email addresses are exposed to the recipients.
Be aware that doing this will make spam filters more suspicious of your email. Combined with suspicious looking content your email may get filtered.
Whoever is in the "From" header will receive the undeliverable notification.
For the filtering - it really depends more on the subject and body of your message than the From address. So with that said, a couple ideas....
Use HTML encoding rather than Plain Text with simple formatting (I know there's probably an argument going the other way but in my personal experience HTML gets through more often)
Always include a footer with ("This e-mail was sent to you from ... blah blah") to identify it; if you don't want people to know it's coming from your system (i.e. really impersonated from the "From" user) then you need to find a more legit way to take care of the requirement.
If at all possible, use a real address from your system as the "From" address with the address of the user as the "Reply-To".
When developing an application that sends out notification email messages, what are the best practices for
not getting flagged as a spammer by your hosting company. (Cover any of:)
best technique for not flooding a mail server
best mail server products, if you were to set up your own
sending messages as if from a specific user but still clearly from your application (to ensure complaints, etc come back to you) without breaking good email etiquette
any other lessons learned
not getting flagged as spam by the receiver's client? (Cover any of:)
configuring and using sender-id, domain-keys, SPF, reverse-dns, etc to make sure your emails are properly identified
best SMTP header techniques to avoid getting flagged as spam when sending emails for users (for example, using Sender and From headers together)
any other lessons learned
An additional requirement: this application would be sending a single message to a single recipient based upon an event. So, techniques for sending the same messages to multiple recipients will not apply.
best technique for not flooding a mail server
not a lot you can do about this beyond checking with your mail server admin (if it's a shared hosting account / not in your control). but if the requirement is one email to a single recipient per event, that shouldn't be too much of an issue. the things that tend to clog mail systems are emails with hundreds (or more) of recipients.
if you have events firing off all the time, perhaps consider consolidating them and having an email sent that summarizes them periodically.
sending messages as if from a specific user but still clearly from your application (to ensure complaints, etc come back to you) without breaking good email etiquette
you can accomplish this by using the "Reply-To" header, which will then have clients use that address instead of the From address when an email message is being composed.
you should also set the "Return-Path" header of any email, as email without this will often get filtered off.
ex.
From: me#me.com
Return-Path: me#me.com
Reply-To: auto#myapp.com
configuring and using sender-id, domain-keys, SPF, reverse-dns, etc to make sure your emails are properly identified
this is all highly dependent on how much ownership you have of your mail and DNS servers. spf/sender-id etc... are all DNS issues, so you would need to have access to DNS.
in your example this could present quite the problem. as you are setting mail to be from a specific user, that user would have to have SPF (for example) set in their DNS to allow your mail server as a valid sender. you can imagine how messy (if not outright impossible) this would get with a number of users with various domain names.
as for reverse DNS and the like, it really depends. most client ISP's, etc... will just check to see that reverse DNS is set. (ie, 1.2.3.4 resolves to host.here.domain.com, even if host.here.domain.com doesn't resolve back to 1.2.3.4). this is due to the amount of shared hosting out there (where mail servers will often report themselves as the client's domain name, and not the real mail server).
there are a few stringent networks that require matching reverse DNS, but this requires that you have control over the mail server if it doesn't match in the first place.
if you can be a bit more specific i may be able to provide a bit more advice, but generally, for people who need to send application mail, and don't have a pile of control over their environment, i'd suggest the following:
make sure to set a "Return-Path"
it's nice to add your app and abuse info as well in headers ie: "X-Mailer" and "X-Abuse-To" (these are custom headers, for informational purposes only really)
make sure reverse DNS is set for the IP address of your outgoing mail server
first a quick correction to the previous
return-path: is a header added by recieving system based on the envelope-sender of the incomming message
for spf to work the return-path/envelope-sender needs to be yourapp#yourdomain.com
and ensure the spf record for yourdomain.com {or if per-user spf} for yourapp#yourdomain.com allows mails to originate on the server that hosts the app/sends the email
this envelope-sender is the address that will recieve all bounces/errors
now sender-id is different entirely it checks the return-path/envelope-sender
and the
from: address {stored inside the message}
if sending
from: hisname yourapp#yourdomain.com
reply-to: hisname hisaddres#hisdomain.com
this will be a non-issue
if sending
from: hisname hisaddres#hisdomain.com
it will be and you must add a
Resent-From: hisname yourapp#yourdomain.com
as this specifies to ignore the from: for sender-id checks use this instead as it has been sent by you on his behalf
now for the other bits that are worthwhile
ip's mentioned are your mailservers
a have your ip's ptr point to a name that also resolves to the same ip
FQDNS
b have your server helo/ehlo with whatever.domain.com where domain.com is the same as the domain of the name in step A {not the same name for resons below}
c have that helo/ehlo servername also resolve to the ip of your server
d add the following spf record to that helo/ehlo name "v=spf1 a -all"
{meaning allow helo/ehlo with this name from ip's this name points to only}
e add the following sender-id lines to the helo/ehlo name {purely for completeness
"spf2.0/mfrom,pra -all" {ie there are no users#this-domain}
f add the following spf to the FQDNS-name and any other hostnames for your server
"v=spf1 -all" {ie no machines will ever helo/ehlo as this name and no users#this-domain}
{as the fqdns name can be determined by bots/infections its better to never allow this name to be used in helo/ehlo greetings directly it is enough that it be from the same domain as the helo/ehlo identity to prove the validity of both}
This is a tricky one and I've always relied on techniques, such as permission-based emails (i.e. only sending to people you have permission to send to) and not using blatantly spamish terminology.
Of late, some of the emails I send out programmatically have started being shuffled into people's spam folder automatically and I'm wondering what I can do about it.
This is despite the fact that these particular emails are not ones that humans would mark as spam, specifically, they are emails that contain license keys that people have paid good money for, so I don't think they're going to consider them spam
I figure this is a big topic in which I am essentially an ignorant simpleton.
Use email authentication methods, such as SPF, and DKIM to prove that your emails and your domain name belong together, and to prevent spoofing of your domain name. The SPF website includes a wizard to generate the DNS information for your site.
Check your reverse DNS to make sure the IP address of your mail server points to the domain name that you use for sending mail.
Make sure that the IP-address that you're using is not on a blacklist
Make sure that the reply-to address is a valid, existing address.
Use the full, real name of the addressee in the To field, not just the email-address (e.g. "John Smith" <john#blacksmiths-international.com> ).
Monitor your abuse accounts, such as abuse#yourdomain.example and postmaster#yourdomain.example. That means - make sure that these accounts exist, read what's sent to them, and act on complaints.
Finally, make it really easy to unsubscribe. Otherwise, your users will unsubscribe by pressing the spam button, and that will affect your reputation.
That said, getting Hotmail to accept your emails remains a black art.
Sign up for an account on as many major email providers as possible (gmail/yahoo/hotmail/aol/etc). If you make changes to your emails, either major rewording, changes to the code that sends the emails, changes to your email servers, etc, make sure to send test messages to all your accounts and verify that they are not being marked as spam.
A few bullet points from a previous answer:
Most important: Does the sender address ("From") belong to a domain that runs on the server you send the E-Mail from? If not, make it so. Never use sender addresses like xxx#gmail.com. User reply-to if you need replies to arrive at a different address.
Is your server on a blacklist (e.g. check IP on spamhaus.org)? This is a possibility when you're on shared hosting when neighbours behave badly.
Are mails filtered by a spam filter? Open an account with a freemailer that has a spam folder and find out. Also, try sending mail to an address without any spam filtering at all.
Do you possibly need the fifth parameter "-f" of mail() to add a sender address? (See mail() command in the PHP manual)
If you have access to log files, check those, of course.
Do you check the "from:" address for possible bounce mails ("Returned to sender")? You can also set up a separate "errors-to" address.
You can tell your users to add your From address to their contacts when they complete their order, which, if they do so, will help a lot.
Otherwise, I would try to get a log from some of your users. Sometimes they have details about why it was flagged as spam in the headers of the message, which you could use to tweak the text.
Other things you can try:
Put your site name or address in the subject
Keep all links in the message pointing to your domain (and not email.com)
Put an address or other contact information in the email
Confirm that you have the correct email address before sending out emails. If someone gives the wrong email address on sign-up, beat them over the head about it ASAP.
Always include clear "how to unsubscribe" information in EVERY email. Do not require the user to login to unsubscribe, it should be a unique url for 1-click unsubscribe.
This will prevent people from marking your mails as spam because "unsubscribing" is too hard.
In addition to all of the other answers, if you are sending HTML emails that contain URLs as linking text, make sure that the URL matches the linking text. I know that Thunderbird automatically flags them as being a scam if not.
The wrong way:
Go to your account now: http://www.paypal.com
The right way:
Go to your account now: http://www.yourdomain.org
Or use an unrelated linking text instead of a URL:
Click here to go to your account
You may consider a third party email service who handles delivery issues:
Exact Target
Vertical Response
Constant Contact
Campaign Monitor
Emma
Return Path
IntelliContact
SilverPop
Delivering email can be like black magic sometimes. The reverse DNS is really important.
I have found it to be very helpful to carefully track NDRs. I direct all of my NDRs to a single address and I have a windows service parsing them out (Google ListNanny). I put as much information from the NDR as I can into a database, and then I run reports on it to see if I have suddenly started getting blocked by a certain domain. Also, you should avoid sending emails to addresses that were previously marked as NDR, because that's generally a good indication of spam.
If you need to send out a bunch of customer service emails at once, it's best to put a delay in between each one, because if you send too many nearly identical emails to one domain at a time, you are sure to wind up on their blacklist.
Some domains are just impossible to deliver to sometimes. Comcast.net is the worst.
Make sure your IPs aren't listed on sites like http://www.mxtoolbox.com/blacklists.aspx.
I hate to tell you, but I and others may be using white-list defaults to control our filtering of spam.
This means that all e-mail from an unknown source is automatically spam and diverted into a spam folder. (I don't let my e-mail service delete spam, because I want to always review the arrivals for false positives, something that is pretty easy to do by a quick scan of the folder.)
I even have e-mail from myself go to the spam bucket because (1) I usually don't send e-mail to myself and (2) there are spammers that fake my return address in spam sent to me.
So to get out of the spam designation, I have to consider that your mail might be legitimate (from sender and subject information) and open it first in plaintext (my default for all incoming mail, spam or not) to see if it is legitimate. My spam folder will not use any links in e-mails so I am protected against tricky image links and other misbehavior.
If I want future arrivals from the same source to go to my in box and not be diverted for spam review, I will specify that to my e-mail client. For those organizations that use bulk-mail forwarders and unique sender addresses per mail piece, that's too bad. They never get my approval and always show up in my spam folder, and if I'm busy I will never look at them.
Finally, if an e-mail is not legible in plaintext, even when sent as HTML, I am likely to just delete it unless it is something that I know is of interest to me by virtue of the source and previous valuable experiences.
As you can see, it is ultimately under an users control and there is no automated act that will convince such a system that your mail is legitimate from its structure alone. In this case, you need to play nice, don't do anything that is similar to phishing, and make it easy for users willing to trust your mail to add you to their white list.
one of my application's emails was constantly being tagged as spam. it was html with a single link, which i sent as html in the body with a text/html content type.
my most successful resolution to this problem was to compose the email so it looked like it was generated by an email client.
i changed the email to be a multipart/alternative mime document and i now generate both text/plain and text/html parts.
the email no longer is detected as junk by outlook.
Yahoo uses a method called Sender ID, which can be configured at The SPF Setup Wizard and entered in to your DNS. Also one of the important ones for Exchange, Hotmail, AOL, Yahoo, and others is to have a Reverse DNS for your domain. Those will knock out most of the issues. However you can never prevent a person intentionally blocking your or custom rules.
You need a reverse DNS entry. You need to not send the same content to the same user twice. You need to test it with some common webmail and email clients.
Personally I ran mine through a freshly installed spam assassin, a trained spam assassin, and multiple hotmail, gmail, and aol accounts.
But have you seen that spam that doesn't seem to link to or advertise anything? That's a spammer trying to affect your Bayesian filter. If he can get a high rating and then include some words that would be in his future emails it might be automatically learned as good. So you can't really guess what a user's filter is going to be set as at the time of your mailing.
Lastly, I did not sort my list by the domains, but randomized it.
I've found that using the recipients real first and last name in the body is a sure fire way of getting through a spam filter.
In the UK it's also best practice to include a real physical address for your company and its registered number.
That way it's all open and honest and they're less likely to manually mark it as spam.
I would add :
Provide real unsubscription upon click on "Unsubscribe". I've seen real newsletters providing a dummy unsubscription link that upon click shows " has been unsubscribed successfully" but I will still receive further newsletters.
The most important thing you can do is to make sure that the people you are sending email to are not likely going to hit the "Spam" button when they receive your email. So, stick to the following rules of thumb:
Make sure you have permission from the people you are sending email to. Don't ever send email to someone who did not request it from you.
Clearly identify who you are right at the top of each message, and why the person is receiving the email.
At least once a month, send out a reminder email to people on your list (if you are running a list), forcing them to opt back in to the list in order to keep receiving communications from you. Yes, this will mean your list gets shorter over time, but the up-side is that the people on your list are "bought in" and will be less likely to flag your email.
Keep your content highly relevant and useful.
Give people an easy way to opt out of further communications.
Use an email sending service like SendGrid that works hard to maintain a good IP reputation.
Avoid using short links - these are often blacklisted.
Following these rules of thumb will go a long way.
I have had the same problem in the past on many sites I have done here at work. The only guaranteed method of making sure the user gets the email is to advise the user to add you to there safe list. Any other method is really only going to be something that can help with it and isn't guaranteed.
It could very well be the case that people who sign up for your service are entering emails with typing mistakes that you do not correct. For example: chris#gmial.com -or- james#hotnail.com.
And such domains are configured to be used as spamtraps which will automatically flag your email server's IP and/or domain and hurt its reputation.
To avoid this, do a double-check for the email address that is entered upon your product subscription. Also, send a confirmation email to really ensure that this email address is 100% validated by a human being that is entering the confirmation email, before you send them the product key or accept their subscription. The verification email should require the recipient to click a link or reply in order to really confirm that the owner of the mailbox is the person who signed up.
It sounds like you are depending on some feedback to determine what is getting stuck on the receiving end. You should be checking the outbound mail yourself for obvious "spaminess".
Buy any decent spam control system, and send your outbound mail through it. If you send any decent volume of mail, you should be doing this anyhow, because of the risk of sending outbound viruses, especially if you have desktop windows users.
Proofpoint had spam + anti-virus + some reputation services in a single deployment, for example. (I used to work there, so I happen to know this off the top of my head. I'm sure other vendors in this space have similar features.) But you get the idea. If you send your mail through a basic commerical spam control setup, and it doesn't pass, it shouldn't be going out of your network.
Also, there are some companies that can assist you with increasing delivery rates of non-spam, outbound email, like Habeas.
Google has a tool and guidelines for this. You can find them on: https://postmaster.google.com/ Register and verify your domain name and Google provides an individual scoring of that IP-address and domain.
From the bulk senders guidelines:
Authentication ensures that your messages can be correctly classified. Emails that lack authentication are likely to be rejected or placed in the spam folder, given the high likelihood that they are forged messages used for phishing scams. In addition, unauthenticated emails with attachments may be outrightly rejected, for security reasons.
To ensure that Gmail can identify you:
Use a consistent IP address to send bulk mail.
Keep valid reverse DNS records for the IP address(es) from which you send mail, pointing to your domain.
Use the same address in the 'From:' header on every bulk mail you send.
We also recommend the following:
Sign messages with DKIM. We do not authenticate messages signed with keys using fewer than 1024 bits.
Publish an SPF record.
Publish a DMARC policy.
I always use:
https://www.mail-tester.com/
It gives me feedback on the technical part of sending an e-mail. Like SPF-records, DKIM, Spamassassin score and so on. Even though I know what is required, I continuously make errors and mail-tester.com makes it easy to figure out what could be wrong.
First of all, you need to ensure the required email authentication mechanisms like SPF and DKIM are in place. These two are prominent ways of proving that you were the actual sender of an email and it's not really spoofed. This reduces the chances of emails getting filtered as spam.
Second thing is, you can check the reverse DNS output of your domain name against different DNSBLs. Use below simple command on terminal:
**dig a +short (domain-name).(blacklist-domain-name)**
ie. dig a +short example.com.dsn.rfc-clueless.org
> 127.0.0.2
In the above examples, this means your domain "example.com" is listed in blacklist but due to Domain Setting Compliance(rfc-clueless.org list domain which has compliance issue )
note: I prefer multivalley and pepipost tool for checking the domain listings.
The from address/reply-to-id should be proper, always use visible unsubscribe button within your email body (this will help your users to sign out from your email-list without killing your domain reputation)
The intend of most of the programmatically generated emails is generally transactional, triggered or alert n nature- which means these are important emails which should never land into spam.
Having said that there are multiple parameters which are been considered before flagging an email as spam. While Quality of email list is the most important parameter to be considered, but I am skipping that here from the discussion because here we are talking about important emails which are sent to either ourself or to known email addresses.
Apart from list quality, the other 3 important parameters are;
Sender Reputation
Compliance with Email Standards and Authentication (SPF, DKIM, DMARC, rDNS)
Email content
Sender Reputation = Reputation of Sending IP address + Reputation of Return Path/Envelope domain + Reputation of From Domain.
There is no straight answer to what is your Sender Reputation. This is because there are multiple authorities like SenderScore, Reputation Authority and so on who maintains the reputation score for your domain. Apart from that ISPs like Gmail, Yahoo, Outlook also maintains the reputation of each domain at their end.
But, you can use free tools like GradeMyEmail to get a 360-degree view of your reputation and potential problems with your email settings or any other compliance-related issue too.
Sometimes, if you're using a new domain for sending an email, then those are also found to land in spam. You should be checking whether your domain is listed on any of the global blocklists or not. Again GradeMyEmail and MultiRBL are useful tools to identify the list of blocklists.
Once you're pretty sure with the sender reputation score, you should check whether your email sending domain complies with all email authentications and standards.
SPF
DKIM
DMARC
Reverse DNS
For this, you can again use GradeMyEmail or MXToolbox to know the potential problems with your authentication.
Your SPF, DKIM and DMARC should always PASS to ensure, your emails are complying with the standard email authentications.
Here's an example of how these authentications should look like in Gmail:
Similarly, you can use tools like Mail-Tester which scans the complete email content and tells the potential keywords which can trigger spam filters.
To allow DMARC checks for SPF to pass and also be aligned when using sendmail, make sure you are setting the envelope sender address (-f or -r parameter) to something that matches the domain in the From: header address.
With PHP:
Using PHP's built-in mail() function without setting the 5th paramater will cause DMARC SPF checks to be unaligned if not done correctly. By default, sendmail will send the email with the webserver's user as the RFC5321.MailFrom / Return Path header.
For example, say you are hosting your website domain.com on the host.com web server. If you do not set the additional parameters parameter:
mail($to,$subject,$message,$headers); // Wrong way
The email recipient will receive an email with the following mail headers:
Return-Path: <your-website-user#server.host.com>
From: <your-website-user#domain.com>
Even though this passes SPF checks, it will be unaligned (since domain.com and host.com do not match), which means that DMARC SPF check will fail as unaligned.
Instead, you must pass the envelope sender address to sendmail by including the 5th parameter in the PHP mail() function, for example:
mail($to,$subject,$message,$headers, '-r bounce_email#domain.com'); // Right way
In this case, the email recipient will receive an email with the following mail headers:
Return-Path: <bounce_email#domain.com>
From: <your-website-user#domain.com>
Since both of these headers contain addresses from domain.com, SPF will pass and also be aligned, which means that DMARC will also pass the SPF check.