This is a tricky one and I've always relied on techniques, such as permission-based emails (i.e. only sending to people you have permission to send to) and not using blatantly spamish terminology.
Of late, some of the emails I send out programmatically have started being shuffled into people's spam folder automatically and I'm wondering what I can do about it.
This is despite the fact that these particular emails are not ones that humans would mark as spam, specifically, they are emails that contain license keys that people have paid good money for, so I don't think they're going to consider them spam
I figure this is a big topic in which I am essentially an ignorant simpleton.
Use email authentication methods, such as SPF, and DKIM to prove that your emails and your domain name belong together, and to prevent spoofing of your domain name. The SPF website includes a wizard to generate the DNS information for your site.
Check your reverse DNS to make sure the IP address of your mail server points to the domain name that you use for sending mail.
Make sure that the IP-address that you're using is not on a blacklist
Make sure that the reply-to address is a valid, existing address.
Use the full, real name of the addressee in the To field, not just the email-address (e.g. "John Smith" <john#blacksmiths-international.com> ).
Monitor your abuse accounts, such as abuse#yourdomain.example and postmaster#yourdomain.example. That means - make sure that these accounts exist, read what's sent to them, and act on complaints.
Finally, make it really easy to unsubscribe. Otherwise, your users will unsubscribe by pressing the spam button, and that will affect your reputation.
That said, getting Hotmail to accept your emails remains a black art.
Sign up for an account on as many major email providers as possible (gmail/yahoo/hotmail/aol/etc). If you make changes to your emails, either major rewording, changes to the code that sends the emails, changes to your email servers, etc, make sure to send test messages to all your accounts and verify that they are not being marked as spam.
A few bullet points from a previous answer:
Most important: Does the sender address ("From") belong to a domain that runs on the server you send the E-Mail from? If not, make it so. Never use sender addresses like xxx#gmail.com. User reply-to if you need replies to arrive at a different address.
Is your server on a blacklist (e.g. check IP on spamhaus.org)? This is a possibility when you're on shared hosting when neighbours behave badly.
Are mails filtered by a spam filter? Open an account with a freemailer that has a spam folder and find out. Also, try sending mail to an address without any spam filtering at all.
Do you possibly need the fifth parameter "-f" of mail() to add a sender address? (See mail() command in the PHP manual)
If you have access to log files, check those, of course.
Do you check the "from:" address for possible bounce mails ("Returned to sender")? You can also set up a separate "errors-to" address.
You can tell your users to add your From address to their contacts when they complete their order, which, if they do so, will help a lot.
Otherwise, I would try to get a log from some of your users. Sometimes they have details about why it was flagged as spam in the headers of the message, which you could use to tweak the text.
Other things you can try:
Put your site name or address in the subject
Keep all links in the message pointing to your domain (and not email.com)
Put an address or other contact information in the email
Confirm that you have the correct email address before sending out emails. If someone gives the wrong email address on sign-up, beat them over the head about it ASAP.
Always include clear "how to unsubscribe" information in EVERY email. Do not require the user to login to unsubscribe, it should be a unique url for 1-click unsubscribe.
This will prevent people from marking your mails as spam because "unsubscribing" is too hard.
In addition to all of the other answers, if you are sending HTML emails that contain URLs as linking text, make sure that the URL matches the linking text. I know that Thunderbird automatically flags them as being a scam if not.
The wrong way:
Go to your account now: http://www.paypal.com
The right way:
Go to your account now: http://www.yourdomain.org
Or use an unrelated linking text instead of a URL:
Click here to go to your account
You may consider a third party email service who handles delivery issues:
Exact Target
Vertical Response
Constant Contact
Campaign Monitor
Emma
Return Path
IntelliContact
SilverPop
Delivering email can be like black magic sometimes. The reverse DNS is really important.
I have found it to be very helpful to carefully track NDRs. I direct all of my NDRs to a single address and I have a windows service parsing them out (Google ListNanny). I put as much information from the NDR as I can into a database, and then I run reports on it to see if I have suddenly started getting blocked by a certain domain. Also, you should avoid sending emails to addresses that were previously marked as NDR, because that's generally a good indication of spam.
If you need to send out a bunch of customer service emails at once, it's best to put a delay in between each one, because if you send too many nearly identical emails to one domain at a time, you are sure to wind up on their blacklist.
Some domains are just impossible to deliver to sometimes. Comcast.net is the worst.
Make sure your IPs aren't listed on sites like http://www.mxtoolbox.com/blacklists.aspx.
I hate to tell you, but I and others may be using white-list defaults to control our filtering of spam.
This means that all e-mail from an unknown source is automatically spam and diverted into a spam folder. (I don't let my e-mail service delete spam, because I want to always review the arrivals for false positives, something that is pretty easy to do by a quick scan of the folder.)
I even have e-mail from myself go to the spam bucket because (1) I usually don't send e-mail to myself and (2) there are spammers that fake my return address in spam sent to me.
So to get out of the spam designation, I have to consider that your mail might be legitimate (from sender and subject information) and open it first in plaintext (my default for all incoming mail, spam or not) to see if it is legitimate. My spam folder will not use any links in e-mails so I am protected against tricky image links and other misbehavior.
If I want future arrivals from the same source to go to my in box and not be diverted for spam review, I will specify that to my e-mail client. For those organizations that use bulk-mail forwarders and unique sender addresses per mail piece, that's too bad. They never get my approval and always show up in my spam folder, and if I'm busy I will never look at them.
Finally, if an e-mail is not legible in plaintext, even when sent as HTML, I am likely to just delete it unless it is something that I know is of interest to me by virtue of the source and previous valuable experiences.
As you can see, it is ultimately under an users control and there is no automated act that will convince such a system that your mail is legitimate from its structure alone. In this case, you need to play nice, don't do anything that is similar to phishing, and make it easy for users willing to trust your mail to add you to their white list.
one of my application's emails was constantly being tagged as spam. it was html with a single link, which i sent as html in the body with a text/html content type.
my most successful resolution to this problem was to compose the email so it looked like it was generated by an email client.
i changed the email to be a multipart/alternative mime document and i now generate both text/plain and text/html parts.
the email no longer is detected as junk by outlook.
Yahoo uses a method called Sender ID, which can be configured at The SPF Setup Wizard and entered in to your DNS. Also one of the important ones for Exchange, Hotmail, AOL, Yahoo, and others is to have a Reverse DNS for your domain. Those will knock out most of the issues. However you can never prevent a person intentionally blocking your or custom rules.
You need a reverse DNS entry. You need to not send the same content to the same user twice. You need to test it with some common webmail and email clients.
Personally I ran mine through a freshly installed spam assassin, a trained spam assassin, and multiple hotmail, gmail, and aol accounts.
But have you seen that spam that doesn't seem to link to or advertise anything? That's a spammer trying to affect your Bayesian filter. If he can get a high rating and then include some words that would be in his future emails it might be automatically learned as good. So you can't really guess what a user's filter is going to be set as at the time of your mailing.
Lastly, I did not sort my list by the domains, but randomized it.
I've found that using the recipients real first and last name in the body is a sure fire way of getting through a spam filter.
In the UK it's also best practice to include a real physical address for your company and its registered number.
That way it's all open and honest and they're less likely to manually mark it as spam.
I would add :
Provide real unsubscription upon click on "Unsubscribe". I've seen real newsletters providing a dummy unsubscription link that upon click shows " has been unsubscribed successfully" but I will still receive further newsletters.
The most important thing you can do is to make sure that the people you are sending email to are not likely going to hit the "Spam" button when they receive your email. So, stick to the following rules of thumb:
Make sure you have permission from the people you are sending email to. Don't ever send email to someone who did not request it from you.
Clearly identify who you are right at the top of each message, and why the person is receiving the email.
At least once a month, send out a reminder email to people on your list (if you are running a list), forcing them to opt back in to the list in order to keep receiving communications from you. Yes, this will mean your list gets shorter over time, but the up-side is that the people on your list are "bought in" and will be less likely to flag your email.
Keep your content highly relevant and useful.
Give people an easy way to opt out of further communications.
Use an email sending service like SendGrid that works hard to maintain a good IP reputation.
Avoid using short links - these are often blacklisted.
Following these rules of thumb will go a long way.
I have had the same problem in the past on many sites I have done here at work. The only guaranteed method of making sure the user gets the email is to advise the user to add you to there safe list. Any other method is really only going to be something that can help with it and isn't guaranteed.
It could very well be the case that people who sign up for your service are entering emails with typing mistakes that you do not correct. For example: chris#gmial.com -or- james#hotnail.com.
And such domains are configured to be used as spamtraps which will automatically flag your email server's IP and/or domain and hurt its reputation.
To avoid this, do a double-check for the email address that is entered upon your product subscription. Also, send a confirmation email to really ensure that this email address is 100% validated by a human being that is entering the confirmation email, before you send them the product key or accept their subscription. The verification email should require the recipient to click a link or reply in order to really confirm that the owner of the mailbox is the person who signed up.
It sounds like you are depending on some feedback to determine what is getting stuck on the receiving end. You should be checking the outbound mail yourself for obvious "spaminess".
Buy any decent spam control system, and send your outbound mail through it. If you send any decent volume of mail, you should be doing this anyhow, because of the risk of sending outbound viruses, especially if you have desktop windows users.
Proofpoint had spam + anti-virus + some reputation services in a single deployment, for example. (I used to work there, so I happen to know this off the top of my head. I'm sure other vendors in this space have similar features.) But you get the idea. If you send your mail through a basic commerical spam control setup, and it doesn't pass, it shouldn't be going out of your network.
Also, there are some companies that can assist you with increasing delivery rates of non-spam, outbound email, like Habeas.
Google has a tool and guidelines for this. You can find them on: https://postmaster.google.com/ Register and verify your domain name and Google provides an individual scoring of that IP-address and domain.
From the bulk senders guidelines:
Authentication ensures that your messages can be correctly classified. Emails that lack authentication are likely to be rejected or placed in the spam folder, given the high likelihood that they are forged messages used for phishing scams. In addition, unauthenticated emails with attachments may be outrightly rejected, for security reasons.
To ensure that Gmail can identify you:
Use a consistent IP address to send bulk mail.
Keep valid reverse DNS records for the IP address(es) from which you send mail, pointing to your domain.
Use the same address in the 'From:' header on every bulk mail you send.
We also recommend the following:
Sign messages with DKIM. We do not authenticate messages signed with keys using fewer than 1024 bits.
Publish an SPF record.
Publish a DMARC policy.
I always use:
https://www.mail-tester.com/
It gives me feedback on the technical part of sending an e-mail. Like SPF-records, DKIM, Spamassassin score and so on. Even though I know what is required, I continuously make errors and mail-tester.com makes it easy to figure out what could be wrong.
First of all, you need to ensure the required email authentication mechanisms like SPF and DKIM are in place. These two are prominent ways of proving that you were the actual sender of an email and it's not really spoofed. This reduces the chances of emails getting filtered as spam.
Second thing is, you can check the reverse DNS output of your domain name against different DNSBLs. Use below simple command on terminal:
**dig a +short (domain-name).(blacklist-domain-name)**
ie. dig a +short example.com.dsn.rfc-clueless.org
> 127.0.0.2
In the above examples, this means your domain "example.com" is listed in blacklist but due to Domain Setting Compliance(rfc-clueless.org list domain which has compliance issue )
note: I prefer multivalley and pepipost tool for checking the domain listings.
The from address/reply-to-id should be proper, always use visible unsubscribe button within your email body (this will help your users to sign out from your email-list without killing your domain reputation)
The intend of most of the programmatically generated emails is generally transactional, triggered or alert n nature- which means these are important emails which should never land into spam.
Having said that there are multiple parameters which are been considered before flagging an email as spam. While Quality of email list is the most important parameter to be considered, but I am skipping that here from the discussion because here we are talking about important emails which are sent to either ourself or to known email addresses.
Apart from list quality, the other 3 important parameters are;
Sender Reputation
Compliance with Email Standards and Authentication (SPF, DKIM, DMARC, rDNS)
Email content
Sender Reputation = Reputation of Sending IP address + Reputation of Return Path/Envelope domain + Reputation of From Domain.
There is no straight answer to what is your Sender Reputation. This is because there are multiple authorities like SenderScore, Reputation Authority and so on who maintains the reputation score for your domain. Apart from that ISPs like Gmail, Yahoo, Outlook also maintains the reputation of each domain at their end.
But, you can use free tools like GradeMyEmail to get a 360-degree view of your reputation and potential problems with your email settings or any other compliance-related issue too.
Sometimes, if you're using a new domain for sending an email, then those are also found to land in spam. You should be checking whether your domain is listed on any of the global blocklists or not. Again GradeMyEmail and MultiRBL are useful tools to identify the list of blocklists.
Once you're pretty sure with the sender reputation score, you should check whether your email sending domain complies with all email authentications and standards.
SPF
DKIM
DMARC
Reverse DNS
For this, you can again use GradeMyEmail or MXToolbox to know the potential problems with your authentication.
Your SPF, DKIM and DMARC should always PASS to ensure, your emails are complying with the standard email authentications.
Here's an example of how these authentications should look like in Gmail:
Similarly, you can use tools like Mail-Tester which scans the complete email content and tells the potential keywords which can trigger spam filters.
To allow DMARC checks for SPF to pass and also be aligned when using sendmail, make sure you are setting the envelope sender address (-f or -r parameter) to something that matches the domain in the From: header address.
With PHP:
Using PHP's built-in mail() function without setting the 5th paramater will cause DMARC SPF checks to be unaligned if not done correctly. By default, sendmail will send the email with the webserver's user as the RFC5321.MailFrom / Return Path header.
For example, say you are hosting your website domain.com on the host.com web server. If you do not set the additional parameters parameter:
mail($to,$subject,$message,$headers); // Wrong way
The email recipient will receive an email with the following mail headers:
Return-Path: <your-website-user#server.host.com>
From: <your-website-user#domain.com>
Even though this passes SPF checks, it will be unaligned (since domain.com and host.com do not match), which means that DMARC SPF check will fail as unaligned.
Instead, you must pass the envelope sender address to sendmail by including the 5th parameter in the PHP mail() function, for example:
mail($to,$subject,$message,$headers, '-r bounce_email#domain.com'); // Right way
In this case, the email recipient will receive an email with the following mail headers:
Return-Path: <bounce_email#domain.com>
From: <your-website-user#domain.com>
Since both of these headers contain addresses from domain.com, SPF will pass and also be aligned, which means that DMARC will also pass the SPF check.
Related
I send transactional emails from my application on my customers behalf. I'd like for the receiver to be able to click reply and have the reply go directly to my customer, without ever touching my server.
If I send an email from me#myapp.com with the reply-to header set to customer#gmail.com will my transactional emails be flagged as spam? Is this even the slightest red flag to spam filters? It's important my emails don't get caught in the spam folder and i've spent quite a bit of time ensuring that my email is sent properly so I just want to be sure before I implement something like that. Or is this a fairly common practice that I shouldn't be concerned at all about?
I was able to find the answer at another location http://www.quora.com/Does-sending-emails-with-a-From-address-with-a-different-domain-from-the-Reply-To-address-hurt-ones-deliverability
Apparently the reply-to header can be set to another domain without any threat to the deliverability of the email. On some of the smaller mail admins this may cause a problem, but technically speaking its perfectly legitimate.
Provided your sender address is properly set and matches your DKIM/SPF DNS records, you're correct that a reply-to should not negatively effect your sender reputation.
But ultimately it's a provider level decision, so YMMV across different inbox providers.
We have a website where we allow you to reset your password (say if you forget your password). This is standard on many websites. Basically you enter your email address which you've used to register on our website, then we send you an email containing an email reset link.
This is all standard stuff. However, the problem is: Gmail somehow thinks this email we send to the user is spam, and puts it in the Spam folder.
The specific message Gmail shows is:
Be careful with this message. Our systems couldn't verify that this message
was really sent by xyz.com. You might want to avoid clicking links or replying
with personal information.
Let me explain how we send the email. We use the company sendgrid.com to deliver
the emails. xyz.com is a domain we control. (xyz is a pseudo-name here.)
The email's from address is: do-not-reply#xyz.com
We have changed xyz.com's SPF record to include "sendgrid.com" (and "sendgrid.net" "sendgrid.me").
There's no website associated with xyz.com, however.
My question is: what else can we do to make Gmail believe the email is from the domain xyz.com? So it doesn't put the email in the spam folder?
Thank you.
Did you end up publishing DKIM with Sendgrid? Also, I have a feeling your SPF record isn't quite right as generally there's one official entry per email provider. You mention adding several. I'd recommend looking at their docs for exactly what they recommend publishing in your SPF. Do this for any provider you use for any kind of email.
Since you mentioned Sendgrid as your ESP, here are Sendgrid's instructions. Once you've done the DNS you have to ask Sendgrid to "sign" it. Since DKIM uses cryptography you'll need them to do their side.
DKIM's less complicated than it sounds. The DNS records you have to add will take a few minutes then presumably open a ticket to Sendgrid to have them do their side.
Also, as an aside, could you post what you have for your SPF record here? I don't mean your domain but what the value is? It's not directly causing the problem but it's a key component of email authentication.
Once you've completed SPF and DKIM, it is critical you validate them both. Do a search for SPF validates and DKIM validator to find online tools.
I am build a tool that initiates an SMTP transaction with a domain to see if (a) that domain can receive emails and (b) the desired address exists on that domain. I will be batching large groups of email addresses (10,000+ at a time), but I don't want to bombard the server and get blacklisted. Are there guidelines for how often is it safe to communicate with an SMTP server?
I know about the VRFY command, but it is not implemented across the board. I plan to attempt to use the VRFY command and fall back to using,
MAIL From:<user#example.com>
RCPT To:<first.last#example.org>
QUIT
to see if the message will be deliverable. Again, are there guidelines on how often I can initiate an SMTP transaction like this on a domain?
Edit:
The purpose of this is to create a tool that my organization can use to (a) clean some bad emails from several largely inactive lists so that we do not have to pay our email delivery system to send potentially thousands of emails that will bounce, and (b) check an email when a user subscribes to a list so that we reject emails like aoghuifdgsiuvb#gmail.com.
First of all, spamming is bad. Always ask user wheter she wants to receive newsletters.
"Unsort" mail addresses by domain, leaving the "distance" between e-mail addresses with same domain as big possible.
I think it's not the programmer's decision. There should be a config value which tells a minimum amount of time between two mail sending to the same domain. You should set up a limit also for that config value, avoid setting it to zero or low value.
The only universal guideline I believe can be offered is "don't do this". If you behave like a spammer, you will be treated like a spammer. In the optimistic scenario, sites will already have controls in place, and silently throttle or block you. In less ideal scenarios, they will initiate actions against you on the (reasonable) assumption that you are collecting addresses for a spam list.
A better soluton would be to actually follow through the whole SMTP session, sending a user an email with a verification code/link. This has the advantage of showing that the user actually has control of the address in question and it keeps you from looking like a spam bot.
Volume is not as much the issue as reputation. Let the user know you're about to send them an email in your web flow. This means they're much less likely to mark it as spam.
some hosts have clear and defined guidelines as to how many emails can be sent per hour.
So i guess this would depned onyour hostng service provider, UNLESS your hosting your own mail server off course.
Let say I have a website that allows users to send articles on that website to a friend.
The way it works is that when the "send to a friend" link is clicked a form appears and it allows users to fill in the details and an email is sent to their friend.
The user can put in a "from" email address and a "to" email address into this form and a small amount of content.
When the email is received the from email address appears in the FROM and REPLY TO.
This website also sends a great deal of its own email communications to its users.
My question is:
Is there risk to allowing users (bots, attacks etc) to use this application to send emails from my SMTP, and how great is the risk?
My assumption is yes, this is not ideal.
Is it possibly worse than "not ideal"?
I do not know about bots using your form. Should it be a problem? I don't know.. I do know they program bots to be pretty clever, using your custom forms and all.
I do know that some email servers check if the FROM email address has the same IP address as the IP the mail was sent from. So imagine I put in my hotmail email address, and the mail server sees your server, it might flag the email as spam.
In the past I've an e-card websystem. It was a small joint venture with a girl I knew. She created the (cute) cards and I build her an e-card system. The website was pretty simple. Select card, enter email address, placing senders email address in the FROM and sent the email that you would have received an e-card.
Life was good...
Until I found that my entire web server IP was blacklisted at three major spam filtering mechanisms. And that 15% of all email recipients who used to receive e-cards from my site, would not receive their e-cards, because all my emails were blacklisted as spam from the get go. We have receive many many emails from angry "customers" demanding that their e-cards did not arrive. (I still find it funny how some people demanded the service, especially since it was a free service, go figure). My automatic reminder function was telling them the e-card still were not viewed, and they perhaps mistyped the email address, so that might have ticked them off :P
It was pretty annoying for my other customers as well, since they relied on sending out played newsletters and such and calling me that over 20% of the customers did not receive the newsletters.
Sending e-mails is hard. You should also check out Jeff's blog about this. So, learn from my mistake, and please put an email address associated with your email server in the FROM. This will spare you a lot of headaches ;)
yes this is definitely not ideal if this is a public website that any bot can access. but there are easy ways for you to limit spam use.
have your code limit any email
address to send ~50 emails a day and
only ~10 an hour based on your
needs. a bot would probably try to
send a million at once so limit them
on an hourly and daily basis.
store every email communication in a
database and come up with a good
program to monitor the most active
email senders. if you can verify
that an email is trusted, then let
them send as many emails as they
want
think about this site itself, it has very defined actions and reputation guidelines that limit you until you have proved you are trusted.
It may depend on whether you do any authentication to determine who's allowed to send emails. If the user has to be logged in to send articles, then you're probably fine. Bots will fail because they'll never be logged in.
The risk will increase the greater traffic you get to your site, and yes it's probably less than ideal. Unprotected, a bot will inevitably find your unprotected form, and start sending emails from your server.
There are some pretty easy solutions though, the most common probably being to implement something like Captcha
Fairly safe. I assume you do check the "From" address, if only by sending it one (standard!) mail first and asking the owner of that email address to confirm they are really humans ? This prevents most bots from finding and abusing your form. Of course, a directed attack with a human responding to your verification email will still allow spamming. But you've got a much better trail if you have received at least one reply from the alleged "From" address.
However, I don't think this will work reliably. The introduction of techniques like SPF will mean that mails from "example.com" will only be accepted if they originate from an outgoing SMTP server in the *.example.com domain. If you're faking emails with From: addresses #example.com, the receiving SMTP server will see that you are in fact not part of *.example.com and reject the email - and probably blacklist your IP range for good measure.
I sent 3 emails last week as replies from our website. None received them! One was yahoo, hotmail and an overseas domain. I am wondering if it's not a good idea to open a yahoo account with our domain name as the user just to reply to prospective buyers.
Your mail server's IP may have been black listed. This is common on shared servers.
http://www.mxtoolbox.com/blacklists.aspx
First, check dnsbl.info to see if your mailserver's IP is blocked by any of the blacklists. If they are, contact the blacklist administrator to investigate removing the block.
If your email is business critical, then you need to get a dedicated server with a white-hat hosting company, control over DNS to set up your SPF/SenderID record, and to register with the Hotmail, AOL and Yahoo postmasters for whitelisting and feedback loops. Most of these will only accept requests for dedicated servers, where you have 100% control over the email they send.
If you are using an online contact form, make people double-enter their email address and check the entries match - otherwise you'll have no end of typos, which are naturally undeliverable and frustrating for both you and your customers.
You could also try looking at gmail for domains. It's what I use and so far I haven't had a problem withany spam filters. Also make sure that you are not writing the content of the message to where a spam filter could flag it as spam. There's some guides on the net somewhere. I found out that by removing the word "free" from the message the emails started going though (before I was on gmail).