I have a peculiar problem with facebook pixel tracking where PageView events are working fine but AddToCart and Purchase events are tracked in FB but not displayed in the analytics screen.
Now in the FB Events manager, I can see the events as expected:
And the same pixel in FB analytics:
Note, there are different FB pixel IDs firing on the site, I am using the trackSingle approach, as described by FB.
Weird thing is that another FB pixel tracks all events fine, the only difference being. The other pixel that works is paired with FB product feed and sends content params. (Obviously, both pixels cannot be paired with a product catalogue).
If anyone from FB reading this, the pixel ID in question is: 444449759371803
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Rarely, my Facebook Pixel will fire a purchase on the product pages rather than the checkout page. The site is using the standard Facebook + Shopify integration.
Facebook events manager showing purchase events
It always includes a value and currency parameter but will occasionally pass more parameters. I can't find anywhere in the code where this is being called, and I haven't been able to recreate it myself.
I recently checked airbnb and once I applied filters on the website, it fired Facebook pixel with all the information in custom parameters.
How is this done i.e. how can facebook show specific ads to people who have viewed certain page on our website? After this was fired I started getting, relevant suggestions when I accessed facebook through same browser. Does this work only when the user is logged into facebook from same browser?
Is it something like facebook will associate this pixel fired with already logged in facebook user on that browser? And if the same user comes to facebook from any other device, he/she would be shown ads based on that pixel?
I have multiple Facebook Accounts that are using the same landing page. I know I can add multiple pixels to the same landing page and that they will fire and deliver me the correct results, my question is regarding the event code.
If I have one code on the landing page, will it be able to differentiate which ad account receives the correct data?
I was going through facebook pixel and was a lot confused about how does facebook pixel knows which conversion came from which facebook ad ?
Suppose i have this url http://example.com with facebook pixel installed and i have posted two ads on facebook namely Ad1 and Ad2. Users clicks on some ad and land on my url page.
So how does pixel tell facebook that that particular user came from which ad ? and does the pixel even get into such detail ?
And also, does a pixel fire whenever a user lands on above mentioned url or only when the user came from a facebook ad ?
Facebook knows which facebook users were exposed to ads and provided that same user has been using Facebook in that same browser, they can attribute the pixel fire back to that user.
The pixel should fire for all page loads not just those for when people visit from a Facebook ad.
If there are multiple ads that a user was exposed to, Facebook would give credit to the ad that was most recent.
When looking at Insights for a Facebook app page (for a mobile application, either via the app page or the Graph API), the Traffic -> Stream Publish page has a value called Story Clicks. From a recently published mobile app, I see 26 published stories, 2732 story impressions, but 0 story clicks. Does anyone know what the story clicks is tracking, or how it is defined?
Also on the same page, there is a graph for Likes and Comments, both of which are showing up as 0, although at least one person has commented and liked all of the posts that have been made so far. Why would the likes and comments be 0? (Note that the posts were either status updates with a location, a photo post or a video post, all done by the app via the Graph API).
First of all you must know that facebook insights are not updated in real time mode. So you must wait for some time to see the insights for particular time.
Story clicks are the clicks on your post from users who have seen your post. And 2732 view is not a big deal. The average CTR (Click through Rate) can very between 0,00015 to 0,001. So if your story is not very interesting it might not have any clicks if the one who clicked on your story was you.
Likes and comments are the comments made on your app posts. This section also doesn't update in real time so waiting for some time can bring everything to their places.
Here is some resource that can help you.