Facebook fails w/ opengraph - metadata

For whatever reason it looks like facebook is unable to get the OG metadata for our pages:
http://graph.facebook.com/10150555815531349
{
"url": "http://www.nydailynews.com/gossip/gotcha-fabulous-photos-june-21-28-gallery-1.77715",
"type": "website",
"title": "http://www.nydailynews.com/gossip/gotcha-fabulous-photos-june-21-28-gallery-1.77715",
"updated_time": "2011-12-28T19:32:54+0000",
"id": "10150555815531349"
}
Even though all the metadata is on the page:
<meta property="og:title" content="Gotcha! The most fabulous photos for June 21-28">
<meta property="og:type" content="article">
<meta property="og:image" content="http://assets.nydailynews.com/polopoly_fs/1.77716!/img/httpImage/image.jpg_gen/derivatives/searchthumbnail_75/image.jpg">
<meta property="fb:app_id" content="366487756153">
What is going on?

I ran it thru the linter too ad it is working fine:
I used:
http://www.nydailynews.com/gossip/gotcha-fabulous-photos-june-21-28-gallery-1.77715
on: https://developers.facebook.com/tools/debug
And I also checked your graph link above and got different results. Facebook must have been caching it on you before.
{
"url": "http://www.nydailynews.com/gossip/gotcha-fabulous-photos-june-21-28-gallery-1.77715",
"type": "article",
"title": "Gotcha! The most fabulous photos for June 21-28",
"image": [
{
"url": "http://assets.nydailynews.com/polopoly_fs/1.77716!/img/httpImage/image.jpg_gen/derivatives/searchthumbnail_75/image.jpg"
}
],
"site_name": "NY Daily News",
"updated_time": "2011-12-29T03:00:23+0000",
"id": "10150555815531349",
"application": {
"id": "366487756153",
"name": "New York Daily News",
"url": "https://www.facebook.com/apps/application.php?id=366487756153"
}
}

Related

How do i add Likes Received to Structured Data in JSON-LD for Product Type

I've been trying to figure out a way to add how many likes were received to a product using structured data. Is what I have below correct? Or would the second example be more correct?
Is my usage of ["Product","InteractionCounter"] for the type correct in the first example?
I'm trying to have the google show a likes counter much like the aggregateRating property of Product.
I'm also not sure what the url in offers is supposed to point to or if it's necessary. Any ideas?
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": ["Product","InteractionCounter"],
"name": "CC-1",
"description": "Wedding Cake",
"interactionType":{
"#type":"LikeAction",
"name": "Likes",
"description": "Likes Received"
},
"interactionService": {
"#type":"WebSite",
"url": "https://example.com/index.php?page=gallery"
},
"userInteractionCount": 55
}
</script>
OR
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": "Product",
"name": "CC-1",
"description": "Wedding Cake",
"additionalProperty": {
"#type": "PropertyValue",
"name": "Likes",
"description": "Likes Received",
"value": 55
}
}
</script>
This is what I have right now:
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": ["Product","InteractionCounter"],
"name": "CC-1",
"description": "Wedding Cake with bla bla bla",
"category": "Wedding Cakes",
"brand": {
"#type": "Brand",
"logo": "https://example.com/images/logo.png",
"slogan": "Cakes Are Nice"
},
"offers": {
"#type": "Offer",
"url": "https://example.com/anvil",
"priceCurrency": "CAD",
"price": "119.99"
},
"image": "https://example.com/collection/wedding_cakes/mid_def/CC-1",
"interactionType":{
"#type":"LikeAction",
"name": "Likes",
"description": "Likes Received"
},
"interactionService": {
"#type":"WebSite",
"url": "https://mimozas.com/index.php?page=gallery"
},
"userInteractionCount": "55 PLACEHOLDER"
}
If the product is the subject of content, then it makes sense to indicate likes as part of the type Product. My suggestion for you:
{"#context":"https://schema.org",
"#type":"Product",
"name":"CC-1",
"description":"Wedding Cake",
"subjectOf":{
"#type": "InteractionCounter",
"interactionType":{
"#type":"LikeAction",
"name":"Likes",
"description":"Likes Received"
},
"interactionService":{
"#type":"WebSite",
"url":"https://example.com/index.php?page=gallery"
},
"userInteractionCount":"55"
}
}
And be careful about inverted commas.
My addition after expanding the question.
I'm trying to have the google show a likes counter much like the
aggregateRating property of Product.
Google has no direct support for the type InteractionCounter - read more Explore the search gallery. However, in the rich test results of my suggestion, there are no errors or warning messages from Google:
Probably needs experimentation.

How should I represent "global" events / observances / occasions in Schema.org?

I administer an educational site that includes a calendar of global events, but these are not "Events" in the sense that Schema.org's Event type considers them – they don't have a location, and they are observed across a wide area (e.g. a country, an continent, or worldwide). They are more like global anniversaries, occasions or observances. Examples include Earth Day, Chinese New Year, World Book Day, International Women's Day and so on.
In our initial attempt at introducing microdata for these calendar pages, I have used the Event type, but I'm aware that as many – or most – of these events don't have a definable location (in the sense that Schema.org represents a location), and are not "attended" in a physical or digital sense, they cannot be valid.
Is there a more appropriate type in the Schema.org vocabulary that I should use in this case? Is it inappropriate to try to represent them in Schema.org microdata at all?
Maybe Google's guide for an online event can help you, including an example:
<html>
<head>
<title>The Adventures of Kira and Morrison</title>
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": "Event",
"name": "The Adventures of Kira and Morrison",
"startDate": "2025-07-21T19:00:00-05:00",
"endDate": "2025-07-21T23:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"location": {
"#type": "VirtualLocation",
"url": "https://operaonline.stream5.com/"
},
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.",
"offers": {
"#type": "Offer",
"url": "https://www.example.com/event_offer/12345_201803180430",
"price": "30",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-05-21T12:00"
},
"performer": {
"#type": "PerformingGroup",
"name": "Kira and Morrison"
},
"organizer": {
"#type": "Organization",
"name": "Kira and Morrison Music",
"url": "https://kiraandmorrisonmusic.com"
}
}
</script>
</head>
<body>
</body>
</html>
In addition, Schema has the beta version of the type VirtualLocation.

Adding booking meta data to Google Search

I can't for the life of me figure out how this company adding this meta data to their Google search.
Does anyone know how to add the data and booking links like the below image?
Thanks
What you are seeing in these search results is what Google defines as "Rich Results" more information can be viewed in Google's Structured Data documentation. Specifically Edgewater Medical center is taking advantage of the event functionality to define times and dates.
This can be verified by pasting the page's source in the Rich Results Test tool, results for this page can be viewed at
https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event&id=m1ZrUywePCZ_NglFJIjZfg
According to google documentation in order to make this happen you have to follow a few steps:
Ensure that Googlebot can crawl your event pages (meaning, your pages
aren't protected by a robots.txt file or robots meta tag).
Ensure that your server can handle increased crawl rate.
Make sure you follow the Google guidelines.
Add structured data to your event pages. Currently, the event experience on Google only supports pages that focus on a single event. We recommend focusing on adding markup to your event posting pages instead of pages that list schedules or multiple events.
An example of such "structured data" for a standard event is shown below:
<html>
<head>
<title>The Adventures of Kira and Morrison</title>
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": "Event",
"name": "The Adventures of Kira and Morrison",
"startDate": "2025-07-21T19:00-05:00",
"endDate": "2025-07-21T23:00-05:00",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"#type": "Place",
"name": "Snickerpark Stadium",
"address": {
"#type": "PostalAddress",
"streetAddress": "100 West Snickerpark Dr",
"addressLocality": "Snickertown",
"postalCode": "19019",
"addressRegion": "PA",
"addressCountry": "US"
}
},
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can’t miss performance.",
"offers": {
"#type": "Offer",
"url": "https://www.example.com/event_offer/12345_201803180430",
"price": "30",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-05-21T12:00"
},
"performer": {
"#type": "PerformingGroup",
"name": "Kira and Morrison"
},
"organizer": {
"#type": "Organization",
"name": "Kira and Morrison Music",
"url": "https://kiraandmorrisonmusic.com"
}
}
</script>
</head>
<body>
</body>
</html>

How can I get all photos in one post in a page using Graph API?

For example this graph
https://graph.facebook.com/audi/posts?access_token=[ACCESS TOKEN]&fields=id,message,picture,link,name,description,type,icon,created_time,from,object_id&since=2016-10-14T17:54:17+0000&limit=1
will give you this result(after replace ACCESS TOKEN with your access token ) :
{
"data": [
{
"id": "96585976469_10153772437221470",
"message": "Take a night tour of Capitol Hill with the #AudiRS7. #AudiDuel",
"picture": "https://scontent.xx.fbcdn.net/v/t1.0-0/s130x130/14680669_10153772435521470_6025374941796908984_n.jpg?oh=3654e74f79914c9bb0fa596ce8434c46&oe=589E82B4",
"link": "https://www.facebook.com/audi/photos/a.101113351469.101662.96585976469/10153772435521470/?type=3",
"name": "Photos from Audi USA's post",
"type": "photo",
"icon": "https://www.facebook.com/images/icons/photo.gif",
"created_time": "2016-10-14T17:54:17+0000",
"from": {
"name": "Audi USA",
"id": "96585976469"
},
"object_id": "10153772435521470"
}
],
"paging": {
"previous": "https://graph.facebook.com/v2.5/96585976469/posts?fields=id,message,picture,link,name,description,type,icon,created_time,from,object_id&limit=1&since=1476467657&access_token=[ACCESS TOKEN]&__paging_token=[ACCESS TOKEN]&__previous=1",
"next": "https://graph.facebook.com/v2.5/96585976469/posts?fields=id,message,picture,link,name,description,type,icon,created_time,from,object_id&limit=1&since=2016-10-14T17\u00253A54\u00253A17+0000&access_token=[ACCESS TOKEN]&until=1476467657&__paging_token=[ACCESS TOKEN]"
}
}
and this is the link of the post
https://www.facebook.com/audi/posts/10153772437221470
it gave me just the first one photo but I need all photos in this post
attachments is the field you are looking for.
(Seems not officially documented, perhaps because those aggregate posts are special. But Graph API Explorer suggests it as one of the available fields.)

How to add PayPal like structured data to Google email markup?

I was wondering how to achieve same email structure as PayPal has.
It looks like this (in Google's Inbox):
But I can't find right type for it here: https://developers.google.com/gmail/markup/reference/
Any idea how to achieve the PayPal-like markup?
Using schema.org/Invoice and schema.org/PayAction, I was able to get the email structure that you've posted from PayPal. It also generated a "View Bill" button, which only shows in Inbox and not Gmail. Check out my example script below. The email markup tester seemed to like it, there were no errors found. Try sending it using this Gmail Schema Tester or through Apps Script with your Gmail account.
<script type="application/ld+json">
[
{
"#context": "http://schema.org",
"#type": "Invoice",
"description": "January 2015 Acme Bill",
"url": "https://www.americanexpress.com",
"accountId": "xxxx-xxxx-xxxx-1234",
"potentialaction": {
"url": "https://example.com",
"#type": "PayAction"
},
"paymentDue": "2020-01-30",
"minimumPaymentDue": {
"#type": "PriceSpecification",
"price": "$15.00"
},
"totalPaymentDue": {
"#type": "PriceSpecification",
"price": "$200.00"
},
"paymentStatus": "payment due",
"provider": {
"#type": "Organization",
"name": "Acme Bank"
}
}
]
</script>
You should get this: