What exactly does the 'Page Consumptions' Facebook metric mean? - facebook

Page Consumptions - The number of times people clicked on any of your content without generating a story (total count). Daily, weekly, monthly, by consumption type.

This is referring to the number of times that people have clicked on content posted on your page without generating a post in their own feed.
For example, I might click on a link on your page without sharing the link in my own feed (such that nothing related to your content appears in my feed). This counts as a consumption not generating a story.

Related

Making sense of multiple like buttons/boxes and Facebook pages

I have a slightly confusing setup on my site right now with:
A like button with the data-ref attribute set to the root domain of my site
A like box with date-ref set to a Facebook page I created for my site.
These obviously leads to different things, as the like button has 2.7k likes while the like box/Facebook page has around 600. This last number is also the number of likes I see on my regular Facebook page.
Now I also noticed that I have a second Facebook page saying it is the administration page for my webpage. The page has never been used to post anything, and it doesn't seem to be visible to anyone but me. This page has 700 likes.
I've been reading documentation on this stuff, but I'm not feeling confident about merging the pages or anything just yet, so I have a couple of questions I'm hoping someone with more Facebook experience than me can answer:
Where does this 700 number come from? It's not displayed on either my like button or my like box.
Is there any way for me to combine these three different counts into one?
The 700 is the count of people that liked the URL after you created the admin page which represents that URL - this is irrelevant now as that functionality is deprecated. ( see the link CBroe provided: developers.facebook.com/docs/reference/plugins/like/migration
It is not possible to migrate fans from one object or page to another, except as was allowed during the migration period outlined in that document, if you didn't migrate during that period you cannot move the fans of the site/domain to be fans of the Facebook page instead

Facebook API definitions explained

I have the list of definitions for fields in the Facebook API.
http://developers.facebook.com/docs/reference/fql/insights/
The definitions are a brief and not explained. Is there a more detailed description of these somewhere? Specifically:
What is the difference between 'page_posts_impressions' and 'page_impressions'?
I see that the 2nd is larger than the 1st. What other kind of page impression would a user get that is not in their feed?
Also, how are organic and viral defined?
I thought that organic might be generated by the page's postings and viral might be generated by those posting stories about the page.
So I thought that organic + viral = total
I can see on some days this is true but not on others.
Thanks
John
From the page you linked:
page_posts_impressions - The number of impressions that came from all of your posts
page_impressions - The total number of impressions seen of any content associated with your Page
The second includes places users were exposed to your page other than via posts the page itself made, including a user's friends writing on the page wall, sharing a link to the page, etc

facebook's graph gives different shares values, rather than a share button

I have a facebook share button with a counter on my website, it shows me 776.
but when I did http://graph.facebook.com/URL_OF_WEBSITE it gave me 550...
First I thought that they didn't update their counters, but the next day graph gave me 552.
and I don't know if they count something else, on share button? and which one is the most truth.
From: http://developers.facebook.com/docs/reference/plugins/like/
What makes up the number shown on my Like button?
The number shown is the sum of:
The number of likes of this URL
The number of shares of this URL (this includes copy/pasting a link back to Facebook)
The number of likes and comments on stories on Facebook about this URL
The number of inbox messages containing this URL as an attachment.

Facebook Like Count Discrepancies - Page vs. Button

there is a huge discrepancy between the number of likes our page has received and the number of likes displayed when using the like button, and giving it the facebook page's URL (like button is much higher). Does anyone know why this happens?
As described in the doc :
What makes up the number shown on my Like button?
The number shown is the sum of:
The number of likes of this URL
The number of shares of this URL (this includes copy/pasting a link back to Facebook)
The number of likes and comments on stories on Facebook about this URL
The number of inbox messages containing this URL as an attachment.
I am a Facebook Partner Engineer working on platform. To bring your Facebook page Likes to your web page you should use the Like Box rather than the like button. This will allow you to gain Facebook page likes from your website while also giving you the option to show your page's stream stories right in your web site.
You can find out more about the like box here:
https://developers.facebook.com/docs/reference/plugins/like-box/
I hope this helps!
Jonathan
My understanding is the like button aggregates likes, comments and other interactions.
Basically the counter next to the button isn't the like count but an activity or interaction count.
You can get the actual like count through the graph api if you need it.

facebook insights api: difference between items ending in "unique" and "source"

I have played with Facebook's insights api and I can see I can get a lot of information about a page.
I'm trying to make sense what is the difference between elements named like so:
"page_fan_adds" vs "page_fan_adds_unique" vs "page_fan_adds_source"
page_fan_adds - Daily New Likes of your Page (Total Count)
page_fan_adds_unique - Daily New Likes of your Page (Unique Users)
page_fan_adds_source - Daily This is a breakdown of the number of likes from the most common places where users can like your Page. (Total Count)
I've seen the "description" for each one of them, but it's not very clear on what is the difference.
Many thanks,
Vladimir
You need to divide the sort of action you are talking about (for example-a like) to three different categories:
page_fan_adds - The total number of likes your app/page has received.
page_fan_add_unique - The total number of likes your application received from unique users (this is very common in online advertising analytics-for example, if a visitor from the same IP clicked on a banner twice, only one of the clicks will be considered a unique click. In Facebook, however, I suppose this has something to do with people liking, unliking, and then liking your page/app again-double check on this anyways).
page_fan_adds_source - You need to understand that a like can happen both in and out of Facebook. An inside like, could be a like while a user is in Facebook and reaches your page/app. An outside like could be obtained by a one of the many available Social Plugins, for example.
If you could specify exactly what are you currently building, I can try, and give you the best answer possible.
As per the fact you are trying to put all of this in a graph, I would pull all of these three fields, and show them in 2 graphs:
Total number of likes and unique likes-this will be a graph with two lines-on the x axis this will be the date, and on the y axis the number of likes. A like this, the user will be able to see the number of total likes in comparison to to the total number of unique likes.
Total number of likes by source - this will divide the number of likes between the different sources they came from-outside websites, Facebook, mobile phone apps etc. This will be (for example) the data of the last 30 days-on the y axis there will be the number of likes and on the x axis there will be the source.