Problems with Schema.org and Google Rich Snippets Test Tool - schema.org

I'm trying to get the Google Rich Snippets Tool to show stars on my post, and I can't find the mistake I apparently have done.
http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fvpnstars.com%2Fvpn%2Fhide-my-ass%2F
I hope somebody maybe can guide me with above link.
Thanks.

The code below works, feel free to adapt it to your liking.
<div itemscope itemtype="http://schema.org/LocalBusiness">
<h1 itemprop="name">Title</h1>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<div class="rating">
<meta itemprop="ratingValue" content="4.0">
</div>
<span itemprop="reviewCount">33</span>
</div>
</div>
Happy coding :)

Related

It seems schema.org/Review is not recognized by Google Search anymore or I made a mistake

I have received a message a couple of days ago that Google Search Engine has a problem identifying my ObjectType 'ItemReviewed'.
I am a collaborator on a moviesite and implement schema.org to my reviews.
<div itemprop="review" itemscope itemtype="http://schema.org/Review">
<span itemprop="reviewBody">
<span itemprop="itemreviewed">Title of the movie</span>
<IMG>itemprop="image"</IMG>
<img border="0" src="https://example.com/wp-content/img/30star.png" alt="rating" />
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"><meta itemprop="worstRating" content = "0"/>Rating: <span itemprop="ratingValue">3</span> / <span itemprop="bestRating">5</span></div>
Review by <span itemprop="author">Selina</span> op <meta itemprop="datePublished" content="2020-02-13">13 februari 2020<p></div>
Can anybody help me. It worked fine for years up until a few days ago.
NOTE: I know google has recently changed the markup for businesses so the rating is not something self-serving, but this a movieblog and the ratings are rating the movie not the website. Should I use another markup?
We are talking about genuine, independent, and unpaid editorial reviews
Google recently started to report on reviews.
In your case you have marked up itemprop="review" outside the scope of an item. Which is invalid unless you did not share all the code?
You've also marked up itemreviewed. It should be itemReviewed with capital R. You should not place the review in another item and use itemReviewed at the same time. They are different ways to do the same thing.
Your itemReviewed is just some text. This is interpreted as it being a 'Thing'. Google only supports reviewing a very restricted list of types, where a basic Thing is not included:
https://developers.google.com/search/docs/data-types/review-snippet
Movie is on the list, which I suspect is what you are reviewing. So you need to mark up your Movie and either place the review inside that with the property review, or place the Movie inside your review with the property itemReveiwed.
does this code looks 'ok' to you or should I add something else, cause there are a lot properties and I would like to have a minimum amount of them, cause I will have to make changes to up to 1000 movie reviews.
<div itemscope itemtype="http://schema.org/CriticReview">
<div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Movie">
<span itemprop="name">movie title</span>
<span itemprop="director">Alfred Hitchcock</span>
<meta itemprop="datePublished" content="2020-02-19">19 februari 2020</meta>
<img itemprop="image" src="https://example.com/wp-content/img/img_2004_blu-ray.2.jpg"/>
</div>
<span itemprop="author">name of the author of the review</span>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content = "0"/>
Rating: <span itemprop="ratingValue">1</span> / <span itemprop="bestRating">5</span>
</div>
Second question, should I use meta tags or span tags, or doesn't it matter?

Schema.org Rich Snippets offers [Offer] loading ID?

I've had structured markup set up on a website now for around a week and Google has indexed about 20% of it however it's still not displaying. After checking the markup was correct in the validating tool I noticed this:
Everything looks fine other than the
offers [Offer]: http://www.website.co.uk/price-excluding-tax-990
Now take a look at the source code:
<div class="product-view" itemscope itemtype="http://schema.org/Product">
<span itemprop="sku">PM90-0100</span>
<div class="product-name">
<h1 itemprop="name">Basket PM90-0100</h1>
</div>
<p class="availability in-stock">Availability: <span>In stock</span></p>
<div class="price-box">
<span class="price-excluding-tax">
<span class="label">Excl VAT: </span>
<span itemprop="offers" itemscope itemtype="http://schema.org/Offer" class="price" id="price-excluding-tax-990">
<link itemprop="availability" href="http://schema.org/InStock"/>
<meta itemprop="priceCurrency" content="GBP" />
<span itemprop="price">£30.00</span>
</span>
<div itemprop="description" class="std">This is a brand new basket to fit various Freerider mobility scooters.</div>
[code continues...]
Does this all look symantically correct? Somehow in Webmaster Tools it is grabbing the price-excluding-tax-990 ID and using it in the offers [Offer]: - which seems odd.

Defining a service offered (sold) by a local business using schema.org

I have a website where people can compare driving schools. I've added alle the details (name, description, location, pricerange, etc.) I know about these schools to their pages on my website, using the schema.org markups.
Since a few weeks, people can also buy (read: book) their first driving lesson offered by the schools on my website, directly on my website. I was searching for a way to add this to the schema.org markup at my pages, but I don't really know what to use in my case.
I think of the two following possibilties. Can you tell me which one I should use? Or that you may think of a better solution?
<div itemscope itemtype="http://schema.org/LocalBusiness">
<div itemprop="name">...</div>
<div itemprop="description">...</div>
<div itemprop="priceRange">...</div>
<div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
<div itemprop="name">...</div>
<div itemprop="price">...</div>
<div itemprop="priceCurrency">...</div>
</div>
</div>
Or
<div itemscope itemtype="http://schema.org/LocalBusiness">
<div itemprop="name">...</div>
<div itemprop="description">...</div>
<div itemprop="priceRange">...</div>
<div itemprop="owns" itemscope itemtype="http://schema.org/Product">
<div itemprop="name">...</div>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<div itemprop="price">...</div>
<div itemprop="priceCurrency">...</div>
</div>
</div>
</div>
At last, I was looking for a better schema type for driving schools, but I don't think they have specified driving schools. Do you think it is better to use ProfessionalService instead of LocalBusiness?
I think both of your examples are possible.
If you don’t have any specific requirements from consumers you expect to make use of your markup, I’d go with the first example: LocalBusiness → makesOffer → Offer.
It seems that you don’t really need the Product item, as you are only using the name property, which could be used on the Offer instead.

google serp aggregate reviews

I have a website that has pages with reviews for beauty centers, but I can't quite understand how aggregate reviews work.
So I first put in:
<div itemscope itemtype="http://data-vocabulary.org/Review-aggregate">
<span itemprop="itemreviewed">Beauty Center Name</span>
<img itemprop="photo" src="beauty-center.jpg" />
<span itemprop="rating" itemscope itemtype="http://data-vocabulary.org/Rating">
<span itemprop="average">4</span> out of <span itemprop="best">5</span>
<span itemprop="count">3</span> user reviews.
</div>
That worked fine when I tested it in the Structured Data Testing Tool. But I know I have to put mark-up on each review now.. so I start marking them up like so:
<div itemprop="reviews" itemscope itemtype="http://data-vocabulary.org/Review">
<b itemprop="author">Juliana</b>
<span itemprop="datePublished" datetime="2013-01-12">12 January 2013</span>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<span itemprop="ratingValue">4</span> / <span itemprop="bestRating">5</span> stars
</div>
<span itemprop="reviewBody">I loved it!</span>
</div>
Again, no errors on these reviews in the Structured Data Testing Tool. But now, the Tool says that I have to specify a "http://schema.org/product" with contents about the product. There is no product, it's a beauty center.
Can anyone help me understand what I did wrong?

Rich-snippets for Offline Products and Services

We are developing a new site and I'm keen to implement rich snippets and more descriptive meta data for our products and services pages in the form of Rich Snippets.
My problem is that our products and services cannot be purchased directly from the website as they are bespoke and custom built based upon users requirements. As a result they don't have a price and stock level.
I notice from the Google guidelines that they state:
The product should be available for purchase directly on the page
My question is, what is the best and most appropriate way to use rich snippets to describe these products and services? Can I use rich snippets at all to describe these products and services?
Consider using schema.org/AggregateOffer for Product Rich Snippets. Although main use case for it is marking one product available from different sellers, it seems suitable for you as well. It allows to indicate lowest and highest price - I guess you have some price limits even for bespoke products.
If you have reviews for those products on your site Review Rich Snippets are applicable for you. Use schema.org/Review or schema.org/AggregateRating for this.
Example for both:
<div itemscope itemtype="http://schema.org/Product">
<img itemprop="image" src="cute_dress.jpg" />
<span itemprop="name">Very Cute Dress</span>
<div itemprop="aggregateRating"
itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">87</span>
out of <span itemprop="bestRating">100</span>
based on <span itemprop="ratingCount">24</span> user ratings
</div>
<div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer">
<span itemprop="lowPrice">$1250</span>
to <span itemprop="highPrice">$1495</span>
</div>
</div>
will give you
Breadcrumbs is another option for you. Use data-vocabulary.org for this purpose since breadcrumbs in schema.org are messy and incomplete.
Example:
<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb">
<a href="http://www.example.com/dresses" itemprop="url">
<span itemprop="title">Dresses</span>
</a> ›
</div>
<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb">
<a href="http://www.example.com/dresses/real" itemprop="url">
<span itemprop="title">Real Dresses</span>
</a> ›
</div>
<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb">
<a href="http://www.example.com/clothes/dresses/real/green" itemprop="url">
<span itemprop="title">Real Green Dresses</span>
</a>
</div>
will give you