Submitting a WebRequest from within a CLR Trigger - sql-server-2008-r2

Question

I just implemented a prototype solution for updating my caching server in real-time by assigning a CLR Trigger to a table so that whenever a certain column is updated the URL called from the trigger will update the caching server with the correct data.
It's working fine and the code is as follows:
[Microsoft.SqlServer.Server.SqlTrigger(Name = "AdStatusChanged", Target = "Ads", Event = "FOR UPDATE")]
public static void AdStatusChanged()
{
SqlTriggerContext triggContext = SqlContext.TriggerContext;
int adID = 0, adStatusID_Old = 0, adStatusID_New = 0;
if (triggContext.TriggerAction == TriggerAction.Update)
{
using (SqlConnection conn = new SqlConnection("context connection=true"))
{
conn.Open();
SqlCommand sqlComm = new SqlCommand();
SqlPipe sqlP = SqlContext.Pipe;
sqlComm.Connection = conn;
sqlComm.CommandText = "SELECT AdID, AdStatusID from INSERTED";
SqlDataReader reader = sqlComm.ExecuteReader();
if (reader.Read())
{
adID = reader.GetInt32(0);
adStatusID_New = reader.GetInt32(1);
}
reader.Close();
sqlComm.CommandText = "SELECT AdID, AdStatusID from DELETED WHERE AdID = " + adID;
reader = sqlComm.ExecuteReader();
if (reader.Read())
{
adID = reader.GetInt32(0);
adStatusID_Old = reader.GetInt32(1);
}
}
if (adID == 0 || adStatusID_New == adStatusID_Old)
{
// Check could be more thorough !
return;
}
WebResponse httpResponse = null;
try
{
string apiURL = string.Format("{0}/{1}", "http://localhost:14003/Home", "UpdateAdStatus?adID=" + adID + "&adStatusID=" + adStatusID_New);
var httpWebRequest = (HttpWebRequest)WebRequest.Create(apiURL);
httpWebRequest.Method = "GET";
httpResponse = (HttpWebResponse)httpWebRequest.GetResponse();
// check for successful response
}
catch (Exception ex)
{
Log("WebRequest from within SQL Server failed ! " + ex.Message);
}
finally
{
if (httpResponse != null)
{
httpResponse.Close();
}
}
}
}
I would like to have some expert/experienced views on the "CONS" of this approach regarding performance, deadlocks, sql crashing, or other areas that could be of potential concern.
Has anyone tried this (I'm sure many must have) and what was the result ? a successful implementation or did you revert to some other method or updating the cache real-time?