Specifying oCPM Bid Geared for Actions (Offsite Conversions) - facebook

My question is regarding how to combine a campaign set for Optimized-CPM bidding and the conversion spec for an off-site pixel conversion to delivery impressions focused on generating more off-site conversions.
My secondary question is how to correctly set the maximum CPM cost for receiving impressions specifcally geared towards those actions.
I have gone back and forth with facebook, developers, co-workers and spent hours researching this issue online. According to the facebook developers guides, it appears like it is possible to use the API to process the requests above in a fairly simple manner. However, I am trying to figure out how to go about setting these values using either the Facebook Ads interface or the Power Editor. The issue I am experiencing is that even after I have set an advertisement to the oCPM setting and even after I have requested it to track and focus on generating off-site conversions I cannot edit the field for specifying the impression cost. Regardless of what I do on my end in the power editor, the action box remains grey and cannot be edited.
Can anyone let me know if they have experience with this issue and may have a solution?
Thanks,

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GitHub page can only be found on google when typing "username" AND "github" [closed]

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I have created a personal website using the Academic Theme for Hugo. I am hosting the page on GitHub.
The site works, but it is unfortunately very hard to find on google. Specifically, if I type my username followed by "github", it appears as the first result. However, it doesn't show at all if I type just my username into google. I went through until page 8 of the results.
Any help would be greatly appreciated. May be useful to know that Google Console has not found an issue. Also, the page shows up as the first result on both Bing and DuckDuckGo when typing just my username.
This is the page: https://michagermann.github.io/
This has to do with Search Engine Optimisation (SEO).
Basically how search results work is that google has bots that go through the accessible page is on the internet and compile keywords for each page it hits, these are then linked to the search phrases people use. So username + github is an easy one as that is the majority of your url, however just your username will have many other results from others that have your username in their webpages, some of them multiple times, others once but have been around for a lot longer. There are a lot of variables to SEO but there are guides which can help with this.
https://support.google.com/webmasters/answer/7451184?hl=en
Googles Starter Guide for SEO
-- edit --
I would also hazard a guess and say that google is pulling back a lot of your publications which bing and duckduckgo aren't, and as these will likely have been accessed more will I expect be higher in the search algorithm.
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Link Building
This is very important for SEO, this is where external sites link to your sites. The easiest way to achieve this is through your personal profiles on Twitter, LinkedIn, Github ect.
Writing Blogs can also have other people link to your profile and thus increase your link building.
DO NOT PAY FOR LINK BUILDING
Link building for Google is based off of high quality sites - every site has a ranking, a low quality site will have a much lower affect on your SEO score, and thus not result in any noticeable movement. Paid link building usually involves low quality sites
Site Maps
If you have a multi-page site (Yours isn't) then site maps help search bots navigate the important pages easier, and can help increase rankings.
Meta Tags
These are extremely important, although some tags are more important than others, title(included with the element), author and description are some of the more important meta tags.
I'm not an SE optimizer and haven't done much SEO for a few years so this is from old experience and I don't guarantee it is all correct as of writing, however I expect it hasn't changed that often. SEO is a complex area and search engines have different preferences. But hopefully this helps. A lot of SEO comes through time rather than right away through link building so that is also something to keep in mind
First of all know about how the google search works....and if you simply type your name it won't show your website as such because there may be multiple highly prioritized websites are there with this name in the first place......
And if type yourname.github its nothing but the direct address of your page so that's why it is shown in the first place

crm/project management/helpdesk [closed]

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My company has been evaluating different crm/project management solutions, hoping to find a solution to our ever increasing workload. I've found some good crm solutions, some good PM solutions, and some good helpdesks, but nothing that integrates well. It seems all the "package deals" that includes all options generally do things rather poorly.
I'm involved in some client sales, a lot of project management, and quite a lot of helpdesk queries. To get an overview of my day I need to keep track of tasks in 3 completely different systems + handle email and calendar. That's tasks/meetings scattered over 5 different places, and I don't feel like I have a good overview of my day. I use a lot of time on just pushing tasks around to make sure I dont forget anything.
What kind of solutions do people use to avoid this? Is there a good "all in one" solution out there that I've missed. Or do people use tools that integrate well with eachother? Or maybe it's my workflow that's the issue.
My team and I have been in the similar situation. We have tested Trello, Asana and many more. In my case I am working with multiple projects in parallel, where every project has different groups of people involved. And, after all the searching, Wrike appeared to be the best option.
I like it as it has a simple and clear dashboard view (with my current and overdue tasks, tasks assigned to others, etc.), Activity Stream and Gantt chart that solved my workload management issue. It also came in very handy for managing our CRM workflow, keeping all our leads and projects in one app. Well, and e-mail integration is my personal favorite (basically, it converts my e-mails into tasks, I just need to add Wrike into the e-mail’s CC and it will be transferred into the app). This, Outlook add-in and couple of more integrations helped us minimize iterations and avoid losing data. Wrike has actually become the “all-in-one” tool we’ve been searching for.
Hope, you’ll find it helpful too. Tell me how it went afterwards.
Microsoft Dynamics Crm 2011 should be able to handle all of this.
It comes with a stack of core functionality which you can then customise and extend to meet your specific requirements. It also have inbuilt integration with Outlook to handle your emails, calendars and tasks.
Client Sales: Mscrm comes with a Sales pipeline, get more information from here and make sure to watch the demo to see how it integrates with Outlook.
Helpdesk: Mscrm comes with a generic 'Customer Service' module, which you can use for helpdesk and support. Info here and demo here.
Project Management: Mscrm does'nt really have anything inbuilt for this, you would need to extend Mscrm for this, that said, Mscrm allows easy customisations (that's not to say it will do everything you want, that's not to say you wont need custom code at times and that's not say its all easy). There's some info here.
Right so that all said, as a little disclaimer: I don't work for Microsoft and I don't get anything out of you buying Mscrm (unless you happen to use my company as an IT consultancy). I also don't know how Mscrm compares to other Crm's out in the market place. However I do know that Mscrm is a very able system.
Hope this helps you to come to an informed decision.
Generally speaking:
Clients don't care about project management other than "where is my stuff?"
Clients will generally pester you through email
Something out-of-the-box is not going to 100% fit what you need (tweaking required)
Unless everything is in ONE TOOL you have no chance of reducing the data silos and the constant "jumping around" that kills productivity
IMHO, you need three projects:
Sales/CRM 'lite' = provides a simple sales pipeline/opportunity management.
Help-desk = incoming email automatically turned in tickets from customers, etc.
Tracking = for managing tasks with workflow so stuff gets done internally.
Simply link items between those three projects so people get a "connected" view of the business. Don't get hung up on Gantt charts but instead focus on managing simple lists of tasks, tickets and the like. That is what needs managing.
You also need an Outlook connector so that:
You can one-click turn a client email into a ticket inside the Help-desk project
You can see in Outlook what is assigned to you
You can see in an Outlook Calendar when items start/finish
You will probably need to find something that you can implement and tune in days not weeks.
Disclaimer: we use the EXACT same model have depicted above: Sales, Help-desk, Tracking. We build a product called Gemini in an attempt to solve this problem hence bias/opinion is inevitable.
Everyone has their favorite PM / Tracker software, and their least favorite, but this one (JIRA) worked well for a very complex and fast-paced dev shop I used to work for:
https://www.atlassian.com/software/jira/whats-new
Things to note
It's primarily a bug tracker, so workflows and issue filtering are
paramount
It can be used as a helpdesk service, through email-to-ticket feature, but requires some (non-coding) fenagling
Medium-sized developer community with many helpful plugins
Can get pricey, cheaper than most CRM solutions though
Lots of reporting features and plugins, including Gantt Agile/SCRUM/waterfall OOTB
setups
Atlassian makes it, and while their documentation and customer service aren't the best around, they're sufficient enough to get the job done when debugging, and it's a big enough company that they can be considered stable (for CYA protection when things go bad).
I personally wrangled a JIRA instance into being a PM system for 50+ projects (internal and client-facing), with 300+ users in 5-15 depts at any given time, with integrated version control features (tickets could be affected via git commit messages), and we also used it to handle inter-office requests (from printer setups to domain purchases).
In some ways we stretched it a little too far (workflows became incredible complex when too many departments had a say in the process), but in some ways we barely scratched the surface of what it could do (it's reporting features are extremely robust).
It's not always the best idea to make one tool do every job, but when push came to shove, JIRA wasn't the worst choice we could have made, and it ended up looking great to front-end/client users. It's probably a little much for a small group to use, but can handle anything from small to extra-large (1000+ users) org's.
[EDIT: forgot to mention, calendar integration (with iCal especially) was not that great when I used it, many events were either in-JIRA or out-of-JIRA (in iCal, gCal, etc) but it may have been improved in the last two years]
Consider RT. I'm a fan, and expect no material gain from this recommendation. Indeed, since the question is OT for SO I expect to lose rep.

Geolocation APIs: SimpleGeo vs CityGrid vs PublicEarth vs Twitter vs Foursquare vs Loopt vs Fwix. How to retrieve venue/location information?

We need to display meta information (e.g, address, name) on our site for various venues like bars, restaurants, and theaters.
Ideally, users would type in the name of a venue, along with zip code, and we present the closest matches.
Which APIs have people used for similar geolocation purposes? What are the pros and cons of each?
Our basic research yielded a few options (listed in title and below). We're curious to hear how others have deployed these APIs and which ones are ultimately in use.
Fwix API: http://developers.fwix.com/
Zumigo
Does Facebook plan on offering a Places API eventually that could accomplish this?
Thanks!
Facebook Places is based on Factual. You can use Factual's API which is pretty good (and still free, I think?)
http://www.factual.com/topic/local
You can also use unauthenticated Foursquare as a straight places database. The data is of uneven quality since it's crowdsourced, but I find it generally good. It's free to a certain API limit, but I think the paid tier is negotiated.
https://developer.foursquare.com/
I briefly looked at Google Places but didn't like it because of all the restrictions on how you have to display results (Google wants their ad revenue).
It's been a long time since this question was asked but a quick update on answers for other people.
This post, right now at least, will not go into great detail about each service but merely lists them:
http://wiki.developer.factual.com/w/page/12298852/start
http://developer.yp.com
http://www.yelp.com/developers/documentation
https://developer.foursquare.com/
http://code.google.com/apis/maps/documentation/places/
http://developers.facebook.com/docs/reference/api/
https://simplegeo.com/docs/api-endpoints/simplegeo-context
http://www.citygridmedia.com/developer/
http://fwix.com/developer_tools
http://localeze.com/
They each have their pros and cons (i.e. Google Places only allows 20 results per query, Foursquare and Facebook Places have semi-unreliable results) which can be explained a bit more in detail, although not entirely, in the following link. http://www.quora.com/What-are-the-pros-and-cons-of-each-Places-API
For my own project I ended up deciding to go with Factual's API since there are no restrictions on what you do with the data (one of the only ToS' that I've read in its entirety). Factual has a pretty reliable API, which as a user of the API you may update, modify, or flag rows of the data. Facebook Places bases their data on Factual's, just another fact to shed some perspective.
Hope I can be of help to any future searchers.
This is not a complete answer, because I havn't compared the given geolocation API, but there is also the Google Places API, which solves a similiar problem like the other APIs.
One thing about SimpleGeo: The Location API of SimpleGeo supports mainly US (and Canada?) based locations. The last time I checked, my home country Germany doesn't has many known locations.
Comparison between places data APIs is tough to keep up to date, with the fast past of the space, and with acquisitions like SimpleGeo and HyperPublic changing the landscape quickly.
So I'll just throw in CityGrids perspective as of February 2012. CityGrid provides 18M US places, allowing up to 10M requests per month for developers (publishers) at no charge.
You can search using a wide range of "what" and "where" (Cities, Neighborhoods, Zip Codes, Metro Areas, Addresses, Intersections) searches including latlong. We have rich data for each place including images, videos, reviews, offers, etc.
CityGrid also has a developer revenue sharing program where we'll pay you to display some places as well as large mobile and web advertising network.
You can also query Places via the CityGrid API using Factual, Foursquare and other places providers places and venue IDs. We aggregate data from several places data providers through our system.
Website: http://developer.citygridmedia.com/

Can WordPress handle these functionalities?

I'm a front-end designer/developer whose weapon of choice for the back-end is WordPress. Up to this point all of my projects involving WordPress were fairly basic and it has handled everything beautifully. I just landed a new client that wants some extra functionality built into his next project and I'm hoping some of you WordPress wizards can give me some good advice while I'm putting together the quote.
I'm trying to limit the need for any subcontracting for the back-end functionality, so my question is whether or not WordPress can handle the following (via plugins or light custom manipulation):
The idea behind the site is to be a community calendar based on location that Health Care providers can log in and post their events to, as well as participate in discussions, blogs and all the other WordPress goodness. The specific functionalities that I'm unsure of the best way to accomplish are:
Full featured calendar that members with access can add their own events to - must be searchable by date/type of event/location etc
Event generator module for members that integrates with calendar - includes upload field for images and forms for details event info
Interactive map to filter both of the above by location (I'm assuming this will need to be flash, but I'd rather find another solution if possible)
I know there are other solutions out there that may be more suited to this than WordPress (Drupal, custom build, etc) but if it's at all possible to tackle this as a one man show then I'm going to charge it head-on!
Stack Overflowers and fellow WordPress fans...your insight would be much appreciated. Thanks in advance for your time.
This graph grants your experience with your weapon of choice, but the results are still clear. You can still tackle this as a 1 man show, it will just take a bit of a learning curve to conquer the fundamentals of a CMS more suited to the task at hand. I'm sure plenty of WordPress affecionados will come along and strangle my reputation, but I've worked with both and have found that in terms of flexibility, WordPress is not king, and for the custom coding you are going to have to do (hope you have some PHP?), I feel that you will find it easier to integrate with another platform. This task will be difficult if not impossible to accomplish without writing code, even if there is a set of plugins that appear on the face to match your needs perfectly.
But anyway, since you probably don't really care that much about my opinion, for WordPress, your plugin options look like..
Calendar - Events Calendar
http://wordpress.org/extend/plugins/events-calendar/
The screenshots don't look terribly promising though.
Most plugins I have found are geared toward being administered from the admin panel, it may be difficult to provide a user interface to such plugins, and it does not look like the event calendar is an exception. An experienced developer should be able to hook into the event publishing code with relative ease, but it could be a frustrating experience for the inexperienced.
For interactive maps, the Google Maps API is very feature rich, and you should be able to adapt it to your suit your mapping needs, regardless of platform.
If you want all of your providers to have their own blog, etc, what was once the WordPress MU plugin, but is now core-bundled WordPress MS (multisite) is what you need.
This again may also prove rigid, and you may encounter difficulty trying to bend the iron of WordPress enabling all your multisite users to be able to post to a common community site. I've only built 2 platforms with MU, so I'm not positive about this.
To unapologetically reiterate my first point, what would be light custom code may turn impossibly frustrating using WordPress.
I like WordPress, and choose it often for my clients. I have never extended it to suit a larger project.
If you do decide to use it, I look forward to hopefully helping you with any questions you may have along the way, feel free to ask.

Anyone have a link to a technical discussion of anything akin to the Facebook news feed system?

I'm looking for a presentation, PDF, blog post, or whitepaper discussing the technical details of how to filter down and display massive amounts of information for individual users in an intelligent (possibly machine learning) kind of way. I've had coworkers hear presentations on the Facebook news feed but I can't find anything published anywhere that goes into the dirty details. Searches seem to just turn up the controversy of the system. Maybe I'm not searching for the right keywords...
#AlexCuse I'm trying to build something similar to Facebook's system. I have large amounts of data and I need to filter it down to something manageable to present to the user. I cannot use another website due to the scale of what I've got to work at. Also I just want a technical discussion of how to implement it, not examples of people who have an implementation.
Are you looking for something along the lines of distributed pub/sub with content based filtering? If so, you may want to look into Siena and some of the associated papers such as Design and Evaluation of a Wide-Area Event Notification Service