If I'm listing a free online product, is there a recommended way to use the wording "Free" when structuring its price, rather than $0.00?
schema.org/Offer specification says a string representation of a price must be of type PriceSpecification, I'm not sure what it means.
Alternative #1:
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="price">Free</span>
<meta itemprop="priceCurrency" content="USD" />
</div>
Alternative #2:
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="description">Free</span>
<meta itemprop="price" content="0" />
<meta itemprop="priceCurrency" content="USD" />
</div>
I'm leaning toward alternative #1 (seems obvious) but I've had no luck finding a reference explicitly stating that use.
The alternative #2 is a correct way for most of semantical analysis performed by the search engines crawlers, like googlebot. With other words, Google will understand that the offer is free with the second alternative.
Related
I have received a message a couple of days ago that Google Search Engine has a problem identifying my ObjectType 'ItemReviewed'.
I am a collaborator on a moviesite and implement schema.org to my reviews.
<div itemprop="review" itemscope itemtype="http://schema.org/Review">
<span itemprop="reviewBody">
<span itemprop="itemreviewed">Title of the movie</span>
<IMG>itemprop="image"</IMG>
<img border="0" src="https://example.com/wp-content/img/30star.png" alt="rating" />
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"><meta itemprop="worstRating" content = "0"/>Rating: <span itemprop="ratingValue">3</span> / <span itemprop="bestRating">5</span></div>
Review by <span itemprop="author">Selina</span> op <meta itemprop="datePublished" content="2020-02-13">13 februari 2020<p></div>
Can anybody help me. It worked fine for years up until a few days ago.
NOTE: I know google has recently changed the markup for businesses so the rating is not something self-serving, but this a movieblog and the ratings are rating the movie not the website. Should I use another markup?
We are talking about genuine, independent, and unpaid editorial reviews
Google recently started to report on reviews.
In your case you have marked up itemprop="review" outside the scope of an item. Which is invalid unless you did not share all the code?
You've also marked up itemreviewed. It should be itemReviewed with capital R. You should not place the review in another item and use itemReviewed at the same time. They are different ways to do the same thing.
Your itemReviewed is just some text. This is interpreted as it being a 'Thing'. Google only supports reviewing a very restricted list of types, where a basic Thing is not included:
https://developers.google.com/search/docs/data-types/review-snippet
Movie is on the list, which I suspect is what you are reviewing. So you need to mark up your Movie and either place the review inside that with the property review, or place the Movie inside your review with the property itemReveiwed.
does this code looks 'ok' to you or should I add something else, cause there are a lot properties and I would like to have a minimum amount of them, cause I will have to make changes to up to 1000 movie reviews.
<div itemscope itemtype="http://schema.org/CriticReview">
<div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Movie">
<span itemprop="name">movie title</span>
<span itemprop="director">Alfred Hitchcock</span>
<meta itemprop="datePublished" content="2020-02-19">19 februari 2020</meta>
<img itemprop="image" src="https://example.com/wp-content/img/img_2004_blu-ray.2.jpg"/>
</div>
<span itemprop="author">name of the author of the review</span>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content = "0"/>
Rating: <span itemprop="ratingValue">1</span> / <span itemprop="bestRating">5</span>
</div>
Second question, should I use meta tags or span tags, or doesn't it matter?
I have a question regarding the correct use of the mainEntityOfPage, in this scenario:
The homepage of the site is of Organization type with name, description of the company, phone, address etc.
At the bottom of this page I have 3 snippets to 3 different articles published by this company.
So, I am trying to declare the homepage of Organization type, being the main topic of the web page. Also, I would like to declare using Schema.org that this company has written 3 different articles which are located on their own web pages. These snippets consists of headline of article, an introducing paragraph, a picture and a "read more" button.
I use the following code:
<body itemscope itemtype="http://schema.org/Organization" >
<a href="https://testsite.com/index.html" itemprop="url">
<img src="https://testsite.com/img/logo.jpg" itemprop="logo" alt="Company logo" />
</a>
<p itemprop="name">Company name</p>
<p itemprop="description">Company description</p>
<div itemprop="mainEntityOfPage" itemscope itemtype="https://schema.org/CreativeWork">
<meta itemprop="thumbnailUrl" content="https://testsite.com/img/article-1-picture.jpg" />
<p itemprop="headline">Article 1 headline</p>
<p itemprop="description">Article 1 first paragraph.</p>
<a itemprop="url" href="https://testsite.com/url-article-1.html">Read more</a>
</div>
<div itemprop="mainEntityOfPage" itemscope itemtype="https://schema.org/CreativeWork">
<meta itemprop="thumbnailUrl" content="https://testsite.com/img/article-2-picture.jpg" />
<p itemprop="headline">Article 2 headline</p>
<p itemprop="description">Article 2 first paragraph.</p>
<a itemprop="url" href="https://testsite.com/url-article-2.html">Read more</a>
</div>
<div itemprop="mainEntityOfPage" itemscope itemtype="https://schema.org/CreativeWork">
<meta itemprop="thumbnailUrl" content="https://testsite.com/img/article-3-picture.jpg" />
<p itemprop="headline">Article 3 headline</p>
<p itemprop="description">Article 3 first paragraph.</p>
<a itemprop="url" href="https://testsite.com/url-article-3.html">Read more</a>
</div>
</body>
The code above generates the following schema:
The code is valid with Structured Data Testing Tool.
I am afraid that using mainEntityOfPage here, 3 times, to introduce the article snippets would result into the situation that the search engine would wrongly consider my page of type CreativeWork rather than Organization type, which is the real main topic on this web page.
So, this code says to the search engine that the page is of Organization with 3 articles on separate pages, or only CreativeWork type?
Your structured data is not conveying what you intend to convey. It’s saying that the Organization is the primary entity on the three CreativeWorks.
So, I am trying to declare the homepage of Organization type, being the main topic of the web page.
For this, you need a WebPage item that represents the homepage.
<body itemscope itemtype="http://schema.org/Organization">
<div itemprop="mainEntityOfPage" itemscope itemtype="http://schema.org/WebPage">
<link itemprop="url" href="https://example.com/" /> <!-- the canonical URL of your homepage -->
</div>
</body>
I would like to declare using Schema.org that this company has written 3 different articles which are located on their own web pages.
For this, you need properties that say how the company and the articles¹ are related, like:
publisher
author
etc.
Note that, for example, publisher is only defined for one direction (an article has a publisher), not for the other one (an organization has published an article).² So you have to provide this property in the Article, not in the Organization.
<article itemscope itemtype="http://schema.org/Article">
<div itemprop="mainEntityOfPage" itemscope itemtype="http://schema.org/ItemPage">
<link itemprop="url" href="https://example.com/url-article-1.html" /> <!-- the canonical URL of the article page -->
</div>
<div itemprop="publisher" itemscope itemtype="http://schema.org/Organization">
<link itemprop="url" href="https://example.com/" /> <!-- the canonical URL of the organization’s homepage -->
</div>
</article>
¹ if they actually are articles, you should use the Article type instead of the parent type CreativeWork
² Microdata (in contrast to RDFa and JSON-LD) offers only a non-standardized way to use these properties in the other direction: see this answer
I've had structured markup set up on a website now for around a week and Google has indexed about 20% of it however it's still not displaying. After checking the markup was correct in the validating tool I noticed this:
Everything looks fine other than the
offers [Offer]: http://www.website.co.uk/price-excluding-tax-990
Now take a look at the source code:
<div class="product-view" itemscope itemtype="http://schema.org/Product">
<span itemprop="sku">PM90-0100</span>
<div class="product-name">
<h1 itemprop="name">Basket PM90-0100</h1>
</div>
<p class="availability in-stock">Availability: <span>In stock</span></p>
<div class="price-box">
<span class="price-excluding-tax">
<span class="label">Excl VAT: </span>
<span itemprop="offers" itemscope itemtype="http://schema.org/Offer" class="price" id="price-excluding-tax-990">
<link itemprop="availability" href="http://schema.org/InStock"/>
<meta itemprop="priceCurrency" content="GBP" />
<span itemprop="price">£30.00</span>
</span>
<div itemprop="description" class="std">This is a brand new basket to fit various Freerider mobility scooters.</div>
[code continues...]
Does this all look symantically correct? Somehow in Webmaster Tools it is grabbing the price-excluding-tax-990 ID and using it in the offers [Offer]: - which seems odd.
Is there a proper way to show multiple events on one page in Schema.org? Ideally, we don't want a page for each event. Here is a sample structure of what we want:
<div itemscope itemtype="http://schema.org/Event">
<div itemprop="name"><h2>Chili Cookoff</h2></div>
<div itemprop="location" itemscope itemtype="http://schema.org/PostalAddress">
<h3><span itemprop="addressLocality">Manhatten</span>, <span itemprop="addressRegion">New York</span> - <span itemprop="addressCountry">US</span></h3>
</div>
<div>
May, 1st 2014 - May 4th, 2014
<meta itemprop="startDate" content="2014-05-1:00.000">
<meta itemprop="endDate" content="2014-05-4:00.000">
</div>
<div itemprop="description">An awesome chili cookoff you won't want to miss!.</div>
</div>
<div itemscope itemtype="http://schema.org/Event">
<div itemprop="name"><h2>Dinner on the River</h2></div>
<div itemprop="location" itemscope itemtype="http://schema.org/PostalAddress">
<h3><span itemprop="addressLocality">Brooklyn</span>, <span itemprop="addressRegion">New York</span> - <span itemprop="addressCountry">US</span></h3>
</div>
<div>
<meta itemprop="startDate" content="2014-05-1:00.000">May, 1st 2014 -
<meta itemprop="endDate" content="2014-05-2:00.000">May 2nd, 2014
</div>
<div itemprop="description">A dinner to remember forever.</div>
</div>
Using the Google Rich Snippits tool, it doesn't want to respect there being multiple events, but I am not sure if that means the crawlers will not notice them.
Your usage of Microdata and the Schema.org vocabulary is valid.
Every conforming parser will understand this. See for example http://linter.structured-data.org/, which shows snippets that could result from markup.
However, actual search engine providers decide for themselves if, when or how to use your annotations, for example for enhancing search results. It may be the case that some providers decide that they don’t "support" multiple items on a single webpage, where "support" only means that they, for example, don’t show an enhanced snippet on their SERPs.
This is different from provider to provider, their behaviour may change over time and it may depend on many other factors of your site, too. (Discussing such SEO-related things is typically off-topic on Stack Overflow, but Webmasters SE may be an appropriate place.)
Example: Google recommends to mark up all entities on a page:
When you have multiple entity types on a page, we recommend you mark up all entities on that page to help Google algorithms better understand and index your content.
I need to markup the review metadata for a product, but the review will have multiple ratings like service, satisfaction, quality, lifetime etc in the original schema.org documentation for review (http://schema.org/Review) there is only property/field: reviewRating using this i can only use it for one field but i need to provide metadata for all the fields, is there a solution for that?
Thanks.
Actually one property isn't an issue here since it can be used multiple times. There were a lot of discussions around cardinality of schema.org properties. You can dive into details here (issue at open tracker) and here (W3C Wiki page).
I personally follow the rule stated by Guha:
Right now, it is always allowed to have multiple values.
Another part of your question is how to describe different ratings. You can use mechanism of "multiple inheritance" like in "serious" programming language. That is one entity may have several types. In your case one type will be http://schema.org/Rating and another (quality, service, etc) you can get from any external to schema.org vocabulary. E.g., productontology is a good candidate (you can use http://www.productontology.org/id/Quality_philosophy, http://www.productontology.org/id/Customer_service accordingly). With RDFA you can just go with it - language itself provides all the necessary mechanisms to say that. But for microdata (and I bet you're using this one) you need to do "dirty hack" and use additionalType property.
So simple example of what you need is smth like this:
<div itemscope itemtype="http://schema.org/Review">
<span itemprop="name">Not a happy camper</span> -
by <span itemprop="author">Ellie</span>,
<meta itemprop="datePublished" content="2011-04-01">April 1, 2011
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="additionalType" content="http://www.productontology.org/id/Quality_philosophy">
<meta itemprop="worstRating" content = "1">
<span itemprop="ratingValue">1</span>/
<span itemprop="bestRating">5</span>stars
</div>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="additionalType" content="http://www.productontology.org/id/Customer_service">
<meta itemprop="worstRating" content = "1">
<span itemprop="ratingValue">5</span>/
<span itemprop="bestRating">5</span>stars
</div>
<span itemprop="description">The lamp burned out and now I have to replace
it. </span>
</div>
And Google validator sees all the data.