I have added structured data to the product pages of my website. Would it also be beneficial to also add the structured data to the category pages? i.e. the pages that show all products within a certain product category group?
My thought is yes, as I'm describing what that page is displaying. The only doubt I have is that I'm only displaying a subset of the information that's on the full product page. E.g. I don't have a itemprop='description' entry on the category page. But I would assume/hope that because I have itemprop="url" for each product on the category page, that the search engines will be smart enough to tie the two together …?
Yes.
It can be beneficial to have the structured data also on category pages, in sidebars, on search result pages, etc., for various reasons. The more the merrier.
It’s no problem to specify only a subset of the content. Neither Microdata nor Schema.org require any properties.
And yes, by using Schema.org’s url property, you give consumers the chance to learn
that the two items are about the same thing, and
that they might find more properties about the item by following the URL.
(If, or which, consumers actually do this is another topic.)
Related
I'm working on a site optimizing their structured data and noticed they use YotPo to pull in ratings and reviews. YotPo is defining the Product and only has a couple of values for AggregateRating that are being injected via JavaScript.
I have all of the other product data coming from the CMS, so I defined all the other information there, but when I run Google's testing tool on the page, it sees it as 2 products and says it's missing fields for the YotPo markup that are already defined in my markup.
Is there some way to let Google know that they're both chunks of data for the same product so it only sees it as a single product with the combined data?
You need to make sure both Yotpo and your CMS use the same format. e.g. json-ld or microdata.
You can then indicate that they relate to the same product by setting both up to use the same id.
I am creating a website form my enterprise and I wonder how/how many snippets I should use on my homepage.
I know they are separate into multiple categories such as
local business or more generic organization, events, product etc.
I have read this post:
Homepage Rich Snippets
And this one:
Multiple Schema.org Product items & how will it look like in search engine result?
In my case on my homepage (let's say index.html) I want to present my activity, put some links to the services/products I propose, and show incoming events.
Which snippet(s) should I use?
1) Only one such as organization? (my services are not available directly so I suppose it is not a local business category)
2) Or should I put several snippets: organization + event + products
because all three categories are described/present on my homepage?
According to a Google employee, Google Search won’t show Rich Snippets for homepages. But this is not documented, and it might change anytime.
From the perspective of Schema.org, it’s fine to provide as much data as possible. If you have multiple entities on your homepage, you can use multiple Schema.org types to describe them.
If one of these entities can be considered the primary entity (for example, on an organization’s website it would typically be the entity for the organization itself), you can use the mainEntity property for it.
I am currently setting up Schema.org content on multiple sites.
They are using the LocalBusiness type and have telephone/address both in the header and footer.
When setting up Schema.org on both sections and testing, I get 2 LocalBusiness returned with the same content.
Does this affect in any way the Schema.org? Would it be better to only have it pull 1 section instead of 2?
With Microdata/RDFa, you are not annotating your page’s content. You are just using your content/markup as "carrier" to provide structured data.
If the telephone number of the local business appears several times on the same page, there’s no need to mark it up with Microdata/RDFa several times: you only need it one time for the consumers that make use of your structured data.
So don’t provide two LocalBusiness items on the same page, if both really represent the same local business.
I have a situation where I can put 99% of my structured data into JSON-LD in the of my product pages. But the only way I can get the UPC is to place it inline as microdata.
Will Google aggregate the product data from the JSON-LD and the inline microdata?
Most likely yes.
Google’s Structured Data Testing Tool works fine if you are using JSON-LD and Microdata (and RDFa).
Google does not say otherwise (they did in the past), see their Structured Data Policies:
The data may be embedded in your webpage using any of three supported formats: JSON-LD, RDFa, and microdata.
Some of Google’s structured data features are (currently) only documenting JSON-LD (for example, TV and Movie Watch Actions); for others, Google recommends using RDFa/Microdata, see for example their "About schema.org":
[…] Google recommends the use of JSON-LD for those features. For the remaining Rich Snippets types and breadcrumbs, Google recommends the use of microdata or RDFa.
It wouldn’t make sense for Google to restrict authors so that can’t make use of all the features (using different syntaxes) in the same document.
That said, you can never know for sure (their documentation is not always up-to-date, and their rules might change each day.)
One can use both in same page. But may not divide the info of one type of entity into parts ..example: some info about the product in JSON-LD format and some in microdata format does not work.
Also two separate things would mean two entities. Although one may use #id in JSON-LD and itemid in microdata to specify them as same entity but the Google’s Structured Data Testing Tool still shows them as two entities.
You can combine all three formats in a single page but Google gives more priority to JSON-LD and will take data from JSON-LD format shall the other one (or two) have different values than the former.
I have been looking around on Schema.org but I don't understand one thing.
Can a single HTML page be made up of multiple schemas? If so do they need to be nested?
We have a one page landing / selling page we are working on.
I would like to have the following Schemas in place on it:
Organization
Product
Product Reviews
I am guessing the product reviews need to be nested within a product? Or can they be in a totally different part of the page?
Looked over what little docs there are.
You can have multiple schemas as well as mix on other markup types.
Some schema types naturally nest other types, like a product may contain product reviews. It is possible to markup the reviews outside the product but you may find less systems pick up the association correctly.