GPT implementation for Instant Articles - google-dfp

From what I understand, Facebook only supports an iframe adtag for DFP ads. Google states there are limitations with using this functionality, seen here: https://support.google.com/dfp_sb/answer/90777?hl=en
We're hesitant to implement the iframe tag across our whole website just to satisfy Facebook's requirements as this would then impact direct website traffic.
My questions are:
Does anyone have a sample of what FB's desired implementation would look like with the use of the iframe GPT tags?
Is anyone currently doing this, and if so, have you implemented this site-wide (limiting website functionality), or are you using a REGEX to cut the original ad out and replace within your feed export - seems messy.

After reading the link you shared and the FB policy it seems there aren't any real concerns with using an iframe. FB doesn't allow expandables or 3rd party ads. You can always have house ads targeting the ad unit as a fallback so i don't think the blank situation should come into play either. Here's the Facebook policy for reference: https://developers.facebook.com/docs/instant-articles/policy

Related

Why put "?ref=" in url?

Lots of sites adds "?ref=###" in their URL, facebook/imdb etc. Now I checked this question and it appears that the reason is to keep track of what "referred" the users to that page. But I don't understand, what's the point of doing that? Is it for analytical or functional purposes?
As David said in the comment, it could be for any purpose they'd like.
In case of Facebook, it is mostly used for statistical tracking. It helps developers to understand where their traffic is coming from so that they can better optimize their Facebook integration. This data can also be seen in the App's insight under Referrals. According to one of the comments in the question that you've linked, a functional use of ref=ts parameter it to disable the mobile redirect, so some Facebook app developers use it intentionally to serve mobile users the desktop version of the site.
You can find more info at: Fbdev Ref Wiki and Referral Tracking documentation.

can i integrate a wordpress blog into a facebook application

i was wondering whether i can incorporate wordpress blog into a facebook application so that i specify the Canvas URL to point to the blog's url.i haven't really tried it out,was just thinking about it.
2.if the answer is no,are there any other blogging platforms that allow this e.g blogger and the likes.thanks
Simply put yes although there are some things you need to be made aware of:
Facebook Applications now require a Secure URL, that is a URL that is accessed via HTTPS:// not the standard HTTP://
Facebook does not allow the use of custom Javascript and only allows you to implement the Facebook javascript SDK
Styling can be a bit of a pain. If your placing the application into a page then remember there are sizing (width) issues that you have to bear in mind.
Hope this helps out a little bit. If not here's an article I followed some time ago relating to your questions: http://www.hyperarts.com/blog/tutorial-add-an-iframe-application-to-your-facebook-fan-page-fall-2012/
Regards
Facebook Apps are simply just iFrames to another URL anywhere on the internet. You can put anything you want inside of this iFrame (within Platform Policy of course) and it will work. It won't bring you any additional functionality though, for that you'll need to start integrating plugins and APIs.

types of facebook application and their differences

I try to understand the difference betweeen a facebook canvaas application and a facebook enabled website. For me the only difference is that Canvas integrates into Facebook with an iFrame and Websites are stand allone.
But in terms of policy and functionality these two types look the same. Is this true or am I wrong?
For all extents and purposes they are the same. On Canvas/Page apps there is an additional signed_request post that is sent to your application with a little FB specific information that doesn't get provided to the website.
I have read the Platform Policies and there was an interesting definition:
By "Application" we mean canvas page application, Platform integration, or any other technical integration we have assigned an application identification number
I assume in terms of policy they are all treated the same way. One exeption: Games on canvas pages are obligated to use Facebook Credits.
In terms of functionality it seems that canvas pages have the advantage of sending requests and using bookmarks. Now for games there are additonal stories during playing.

Build a facebook app or web app?

I want to develop an online application and I am considering EITHER building a website with community features built in or building ONLY a facebook app. I was wondering if other people have had to make the same decision and what things I will need to consider.
The website I want to build will be an educational portal where people can make and take tests online
I disagree with some of the other answers here. There is a huge difference between a) trying to advertise a new place on the web and b) trying to advertise a new functionality of an existing place. Even if this new website would offer a very tight integration with Facebook and some other social platforms. Keep in mind: facebook users really don't like to leave facebook, no matter what the reason would be. That's why the click-through rate for the advertisements is so embarrassingly poor: http://en.wikipedia.org/wiki/Facebook#Company
That said you can of course always do both: build a website and offer the same functionality through a facebook app. However my opinion here is that if you're application only offers its users a single functionality, you'll be better off just doing the latter.
What exactly is the advantage you expect by creating a Facebook-ONLY-App for that?
If it's only about taking tests you can still build a "normal" portal and include some of the Facebook-functionality through the JavaScript-SDK, like posting to the wall, Single-Sign-On, find your friends and so on. This way the user still has the choice if he wants to connect with Facebook or not. This way you also don't minimize your userbase to Facebook-users
(yeah I know, "everyone" has Facebook these days... ;) Still not everyone wants it to be connected to every single site he's using through Facebook)
Considering this comment:
Well I guess its easier for people to recommend my app if it is a facebook app, is the main reason I want to know if facebook is a good option – Zubair Mar 3 at 14:51
Build a website and then add the Facebook 'like' button. See: http://developers.facebook.com/docs/guides/web/#plugins
You should put a Twitter button as well:
http://twitter.com/about/resources/tweetbutton
In my opinion you have to develop both. First develop you website. Although facebook is having millions of users But in my opinion you cannot implement every thing as freely as you can in your web application than facebook application. You should have a website and a page on facebook. You can integrate other facebook social plugins on your website to interact with facebook.
From monitization point of it is easy for new users on website than application on facebook. Other reason website especially related to educational purposes have a huge click through rate which you cannot find on facebook application advertiser.
What is the goal of the website?
If its to make money dont do a facebook app, you have far more control of your site by designing it entirely yourself.
If you want social networking features there are plenty of APIs you can tie in to which will provide you with functionality and allow you to link into facebook / twitter etc.
A website would look more professional, it would allow you to gather statistics on unique hits, revisits etc, having your own database of users means you can gather information and market your site more specifically ( which users took which tests).
A website also allows you to monetize it by adding advertisement if that is your goal, and you can gain search engine rankings.
If you want to get publicity for your website you can use facebook by creating a group / page for the site and promoting it that way.
Also your own website wont leave you vulnerable to changes in Facebook, what if you put in all this work and in a year the terms change and a portion of your app is now in violation of the terms. What if you want to add X feature and facebook wont allow it?
Basically your site = 100% in your controll, thats a big advantage to you. With facebook you loose that advantage but maybe gain a little in being able to use more of their features. Personally id always go for my own site.
You should go for the website first, then add the social elements in the website.
Like you can enable users to login using there facebook credentials. Like/share Button.
And later on, you can also go for the facebook app, when you want to shoot for much much more traffic. Therefore, whenever you think that you have figured out what exactly you want out of your application then only go for it, otherwise try your options with website. Because once your facebook app is up, you will get hell lot of traffic.
Let me know if you need help in creating facebook application or social elements enabled website. I have built an Facebook Easy API on top of all facebook features, which will enable you to easily access anything on facebook and meanwhile reducing your work effort.
You first build it like web app and use Graph API and FBConnect to use Facebook functionalities. Then you need to create a facebook app version also because getting facebook traffic is also required. People from facebook most like come to facebook app then to another web.
You will not need to convert it to facebook app, it will be just less in width and it would be a facebook iframe app. as I some where read that facebook is depreciating fbml and iframe app is recommended.
So now you can make both things, as I think , test app can have flexible layout so that you don't need to change width for facebook iframe. So you can both things by doing one.
thanks
i'm pretty sure many people will not agre with me, but IMHO you should focus on build a good Web-App that work well also on Mobile-Phones. keep it simple, intuitive, responsive, lightweight, cross-browser and straight to the point.
if your only concern is about "recommend your app to other people" make it SEO and Multi-Language too. google will do the rest.
then if you want make your app bold, slowly and planty of useless stuffs start to add all the facebook widget you want.
PS: i'm also on facebook, twitter,
flickr, google etc etc, i'm also
sharing photos, links and usefull
stuffs, my google rss reader is full
of links with tons of nice things, well i
have never had a minute to look at it, when i need something i just start searching google
I agree with most of the answers here—a native website is the way to go. Personally, I don't trust/like FB apps. Dunno what they do, and given the number of scammers out there and FB's lack of responsibility (IMO), I rarely if ever use an FB app.
Creating the website gives users choice about whether they want to share results/integrate with their FB wall/profile. Users don't like to be forced into something.
And in the spirit of adventure that is typical of SO, it's always more fun to build your own website than to build a template-based (sort of), boring and nearly irrelevant (drowning in a sea of other poorly made apps) FB app. But that's just my 2¢
In your case, I would do a hybrid. First, build your website, but integrate it with Facebook via connect. This way you can concentrate on building your value added services and let Facebook worry about the community.
I would also not ignore the Facebook app. Now, with iframes being fully supported on Facebook, you can adapt your existing site to work within Facebook with minimal effort, as long as you keep this requirement in mind when building your original application.

Is the Like Button the only currently supported method for posting a webpage to Facebook?

The Like Button seems like a very specific, and not very elegant in my opinion, solution to allowing users to post a web page to their Facebook profile. You have two options: 1) Use the iFrame solution, which allows very little flexibility in functionality, integration or appearance or 2) the XFBML solution which requires loading the entire Facebook javascript SDK just for one little "share this" button.
Is the Like Button the only way that is currently supported by Facebook to allow sharing of content to a user's Facebook profile? It seems to be the only method mentioned anywhere in the Facebook developer documentation, and I've had trouble finding any alternatives elsewhere on the internet.
There was a service called Facebook Share:
http://www.facebook.com/sharer.php?u=<your url>&t=<your title>
I guess it's still working but I'm seeing people having troubles using it and Facebook is forcing developers to use the Like Plugin.
Now:
Most likely your visitors will have the Facebook JS Library cached on their browsers
Facebook uses CDNs and their servers are super fast
Even if it doesn't fit in your design, don't forget that users are used to it
You can create a Facebook Application and use the Graph API but it's way more complicated
Don't use their services!
Actually, Facebook share is the simplest and most natural solution to share content on your FB profile.
You may want to read this article.