Good day,
Background: We have a single web application that multiple external websites link to; users visit www.aaa.com or www.bbb.com and can then click through to our web site at www.example.com.
When we send email comms, the users are directed to their respective client URL.
We require a method of tracking these users from email comms using Google Analytics so that we can see their activity in the Campaigns section.
Issue: The problem is that whilst we have Google Analytics enabled on www.example.com, we are not able to install analytics on client URLs. This means that if we affix the Google tags after the URL in emails, these are stripped out when a user then navigates around a client URL before visiting ours. This then means they do not appear in the 'Campaigns' tab of GA. That is:
trackable --> www.example.com?utm_source=offeremail&utm_campaign=testcampaign&utm_medium=email
not trackable -- > www.aaa.com?utm_source=offeremail&utm_campaign=testcampaign&utm_medium=email
Question: Are we able to start the tracking once a user clicks a link in an email but then accesses our site from another site and then show the results in the campaign tab?
Thank you!
Short answer: No. You need to pass the UTM-parameters in the URL for Google Analytics to understand it is campaign traffic. This is usually the issue with redirects between websites, that this UTM-tagging is lost, thus losing the campaign information.
What I would suggest is that you look at referrals or have your clients add tracking to the links back to your website. Then correlate that to the dates of your send-outs. It is a bit of a middleground, but it should do the trick to atleast see trending success.
Related
We have a survey which is based on Microsoft Forms, we are using 3 URLs from our website which all auto re-direct users to the Form. However, I want to check that Google Analytics will pick up user and page views stats so we can monitor performance of the 3 URLS. Can you confirm if there is anything I need to do within Google Analytics to ensure this? I've seen Tag Manager mentioned and Thanks, Jayne
We publish advertisement on facebook and we have a new domain. The problem is that advertisement click rate on facebook panel is 6193 but only 1682 person enter website accordşng to google analytic.
There are about 4500 hit which is lost. AS you know, users are redirected to our website after click on facebook advertisement but they cannot access to our website. we are waiting your kindly response.
our website: testmastersatinal.com
Try using Google's URL builder to properly code the landing page URL in such a way that GA will recognize the traffic as having come from your FB advertising campaign. Here's a blog describing how it is done.
For reasons that I do not yet completely understand - but apparently have to do with the internal FB redirect process for ads, much of my traffic from Facebook shows up in Google Analytics as (direct)/(none). I've found that setting the GA UTM codes on the landing page URL will help by using Google's URL builder helps with this issue.
More generally, in my experience, advertiser reported clicks are often different from what you see in GA. In fact, I'm working on trying to resolve this issue now with another advertising platform (not FB) who is billing us for 2.5x the number of clicks we are seeing in Google Analytics.
There are many possible causes for this, and you can find relevant discussions on
webmasters, moz.
One thing you should try is segmenting the referrals by device (mobile, tablet, desktop) or operating system, etc. See if the percentage of traffic is much lower from your ad on one particular device or operating system. This may indicate that the GA tracking is not working correctly on that device or OS.
I have a google adwords campaign (search) that is targeting my Facebook iframe tab application.
Unfortunately, I cannot find a way to see clicks from campaign in Google analytics that I have set up for tab. It shows pageview and visitor, but I cannot separate if it comes from campaign or direct traffic....
I have found some workaround for setting up analytics so it can track traffic sources correctly since facebook (for its privacy) adds the s-static.ak.facebook etc.. link so it doesnt show correct traffic source.
Did anyone of you had this issue and fixed it ? It would mean a world to me.
Thanks in advance
There is a way to separate organic traffic (clicks on tab happening on fanpage) and paid traffic (facebook ads or adwords campaign leading directly to the custom tab). I just finished a blog post about how to do it.
Background:
I am working on a legacy ASP.NET 3.5 Web Forms applications. The application allows users to buy a subscription to a 'white-label' website which is generated for them and they can customize it further. It uses forms authentication.
A typical use-case is that the user creates an account on our system, purchases a website, and then proceeds to customize their website. The URL they will use to edit their purchased website is something like this: https://www.example.com/EditWebsite.aspx. There are many other pages also within our website editing toolbox with other URLs.
Problem:
My team has now been tasked with allowing people to use one account to access multiple website subscriptions. This means that one authenticated user could be trying to access one of many websites to edit if they use the URL mentioned above. Our system can be made aware of multiple subscriptionIds per User but the website editor web app only has support for one subscription.
To clarify with a simpler example: this would be like if Google all of a sudden allowed you to view two different inboxes with one GMail account. How would the system know which one you were trying to access if the URLs were the same for both?
We originally wanted to change the application to use URLs like: https://www.example.com/[subID]/EditWebsite.aspx which would give us all the information we need to send the user to the correct website. We looked into URL Routing to accomplish this but it seems that we would have to change all of the web app's internal links to use the route config to generate the correct URLs. Maybe we have the wrong idea here but it seems like too much work for a legacy application.
Another potential solution we came up with was simply using our systems' control panel web app (where they click links to edit any of their websites) to set a session cookie which our edit website web app can read to know which website to bring up. This has the disadvantage that the pages would not be bookmark-able and you could not look at multiple websites at once in different tabs of the same browser.
Question(s):
Is there any other options we have not investigated or thought of? Is there any other web sites which allow for this kind of behavior; how do they handle it? Is URL Routing the right way to do this and we just need to take the plunge?
Any input is appreciated!
The solution we ended up using was adding a URL parameter to the link which specifies which website you are trying to edit.
https://www.example.com/EditWebsite.aspx?subID=123
This parameter is included in the links to 'Edit Website' from the page which lists all of a user's websites.
When present, this sets a session cookie for the user. If the request parameter is not present, the app looks for the cookie being set; this handles all the internal links within the application. if a cookie doesn't exist and the request parameter was not set, we just pick the authenticated user's first subscription from the list.
This isn't perfect but it has worked without issue so far. The only consequence it has caused is that a user cannot edit multiple websites in the same browser session, e.g. using multiple tabs. This hasn't resulted in any support issues yet though so it is pretty much a non-issue.
I have a facebook iframe application - let's call it apps.facebook.com/my-app.
We currently use Google Analytics for our tracking, and I correctly have Google Analytics installed on my application (that is included via iframe to the FB app) & it is tracking any use of the application mentioned above.
However, I would like to find out what the traffic source is to my-app PRIOR to facebook; ie, if a user goes to domain1.com, and follows a link from there to apps.facebook.com/my-app, it appears that the "traffic source" gets tracked as "apps.facebook.com" rather than "domain1.com", b/c the GA is installed within my code of the page included via the iframe, so its http referer is apps.facebook.com
Is there any way to retrieve "domain1.com" as my traffic source, in this case? Or any suggestions to try? (whether using Google Analytics, or another source? I see that the facebook insights does give some information on referrers, but it's not very extensive at all; no date ranges, etc)
Thanks so much!
- ali
Just using Google Analytics in Facebook, there isn't much you can do here. However, what we've done in the past (to general success) is to create a redirect link outside of Facebook with the analytics on it, and push all traffic there first.
In other words, create a page at www.myapp.com/redirect, and put the google tracker there (or, alternately, just append the referrer url to the query string manually). Then, redirect with javascript out to the Facebook canvas app URL. That way, the user ends up in the right place, and you get your referrer info as well.