Getting two strange numbers in Facebook Page Insights - facebook

Question

I am trying to get facebook page insights using Facebook Graph API, I see some strange numbers in page_cta_clicks_logged_in_total(looks like they are coming in all logged_in metrics)
Following is a sample Insight data from Facebook
{
"name": "page_cta_clicks_logged_in_total",
"period": "day",
"values": [
{
"value": {
"470946356598165": 0,
"156880401338097": 0
},
"end_time": "2017-12-13T08:00:00+0000"
},
{
"value": {
"470946356598165": 0,
"156880401338097": 2
},
"end_time": "2017-12-14T08:00:00+0000"
}
],
"title": "Daily Total CTA click count per Page",
"description": "Daily: Total CTA click count per Page",
"id": "<page_id>/insights/page_cta_clicks_logged_in_total/day"
}
what are the numbers 470946356598165 & 156880401338097

Answer 1

You get these ids with click related metrics (Ex. page_cta_clicks_by_age_gender_logged_in_unique, page_cta_clicks_logged_in_total, page_cta_clicks_logged_in_unique).
These ids are basically ids of the Page Buttons (look at the following image).
You can get the details of the button by doing following API call
https://graph.facebook.com/470946356598165?access_token=[access_token]
i see the following response
{
"id": "470946356598165",
"type": "MESSAGE",
"status": "ACTIVE"
}

Answer 2

You can check the node type of the id, through facebook graph api:
https://graph.facebook.com/470946356598165?metadata=1
https://graph.facebook.com/156880401338097?metadata=1
// response:
{
"id": "470946356598165",
...
"metadata": {
"fields": [
...
],
"type": "pagecalltoaction"
},
}
It gives us hints that the node type is pagecalltoaction, which is Page Call To Action.
See More: How can I know if a node returned from Facebook Graph API is a profile or a page?