On Facebook Insights UI there is a section called "Reach".
Using page_impressions_unique of Insights API (which is supposed to carry the "Reach" value) I get a value which is 1/3 of the one appearing on UI. It seems they add some other metrics but it's not clear how to get that very same value using page metrics from Insights API.
https://developers.facebook.com/docs/graph-api/reference/v2.8/insights
Does anyone have any clue about it?
Reach in Facebook Ads Manager does not equal page_impressions_unique or even contain it. page_impressions_unique is a form of non-advertising, organic reach for your page; namely people who visited your page based on non-ads activity on Facebook.
Reach in Ads Manager is the number of unique ad impressions that Facebook delivered to people.
To see a full list of insights-related fields in our UIs as they map to the API, see "Metrics Names and API Fields" here https://developers.facebook.com/docs/marketing-api/insights
We are building in my company a tool to manage Social Networks Accounts like facebook and twitter and we want to create tools for most of the important functions.
For facebook, I am in charge to create a tool to replicate the boost post feature on Facebook fan pages, but I can't find the that API they are using to get the reach estimated.
http://i.stack.imgur.com/D2M2x.png
I try tracking the call made by the dialog and I got some information:
http://i.stack.imgur.com/UH6kQ.png
The point is that the URL used is not public accessible.
I appreciate your help.
First i will tell what i want to achieve in my data mining project and then i will ask questions.
I am thinking of using the facebook to find particular user from particular location and from particular community. Then based upon their daily wall posting and likes , dislikes i want to generate a report on what user of particular community are doing or interested in.
Is that legal , i mean can i use my crawler to grab those users public data.
Read the Facebook Terms of Service.
That is what they are for, they tell you what you are allowed to do on their site and what not.
Most likely you are not allowed to access the web site with spiders, and the Facebook API will restrict your data gathering capabilities with rate control etc. except for users that are running your application (or you pay for the data...)
I need in my application to build a social graph of friends for each user.
Like it is doing the facebook app "Social Graph":
App URL.
As I have seen there is no way to extract the friends of friends besides they are also using the application. So what I was thinking about is to extract the friends and for each pair of friends I can check with friends.areFriends whether they are friends and so build the social graph.
But for a user with 300 friends, I need 45.150 API calls. Which exceeds the API call limit per hour.
So is there a way to cast more queries in an API request. Or any suggestions how I can build this social graph in a better way??
best regards
I would suggest a slightly different approach to doing this. You should store what you can in your data store for quicker querying. You should implement the Real-Time API from Facebook and subscribe to each user's friend requests. This way you can keep track of friendship links to start fleshing out your social graph.
I use FB Insights data everyday when running analysis for my company. However, I have had some inconsistencies in the data and don't know if it is caused by a misunderstanding of the meaning of the "deeper" metrics. I have searched everywhere and am hoping that someone can help me.
Key Metrics tab:
Why is my Daily Organic Reach less than my Daily Reach of Page Posts? What is the count delta from? What is not included in Daily Organic Reach this included in Daily Reach of Page Posts?
Can you reach the same person Organically and Virally? Why does Organic Reach + Viral Reach equal to more than Total Reach (and Paid Reach is 0)?
‘Daily Likes Sources’ tab:
What are the full definitions of each of the sources: profile_connect, mobile, api, recommended_pages, page_suggestions, timeline, external_connect, page_profile, hovercard, search, ticker, like_story
Are mobile likes independent of the others?
Why would the Daily New Likes column in the Key Metrics tab not equal the summation all the columns for the same day in the Daily Likes Sources tab?
‘Daily Viral Reach by Story Type’ tab:
What are the full definitions of each of the story types: fan, page post, user post, mention?
If we normally get 1-5 viral uniques from user post, and then one day get 1.5k, what is the likely source of this?
‘Daily Page Consumers by Consumption Type’ tab:
What are the full definitions of the consumption types: other click, link click
Are photo views and video views included in other clicks?
Well I have only recently started using facebook insights and this is what I can share with you.
Q. Why is my Daily Organic Reach less than my Daily Reach of Page Posts?
A. As far as I understand these are two very different factors, Your organic reach is the number of people that find you through searches (Facebook, google, yahoo, bing ...) while Daily reach of page posts is the number of people visiting your page due to internal efforts, such as posting status updates.
Q. Can you reach the same person Organically and Virally?
A. Organic was explained previously while Viral is an effect of other people sharing your posts, be it images, statuses or videos. In general if you have interesting updates your viral reach will be higher than your organic reach. So basically yes, this just means that you are reaching a target audience using two different methods of marketing (If you are achieving in this, then keep it up, the more platforms people see you on, the comfortable they become with your brand)
The rest of your paragraph is very difficult for me to follow, please could you re-write in an easier point per question format.
1.1 I have explained why the organic reach is less, if you want to increase your organic reach you need to do some SEO (Search Engine Optimization) I really hope you know what it means.
Im not quite sure what count delta is, but I am assuming that if it refers to organic vs posts then it would be the difference between them. I am not 100% sure of what factors are included in each type of reach (Sorry, but I suggest you do some more research on that)
1.2 To re-iterate, these are two different forms of online marketing so simply yes, you can reach the same person by doing both forms of marketing. Paid reach is affected by many things, first it depends on whether you are doing ppc (pay per click) or cpm (pay per impression). Here you will need to run multiple campaigns and set your ctr targets, then compare the results and choose which is better. You need keep repeating this to continuously optimize your spending per person entering your page.
2.1 profile_connect - A like through a friend
mobile - A like from the mobile site (m.facebook.com)
api - This would be if you have the api on an external website of yours
recommended_pages - Liked by someone cause a friend posted it to them either in chat or in a PM
page_suggestions - I think this is if another page has liked you and refers people to you, but not 100% sure
timeline - No clue, this is new to FB and I havent had a chance to look at it yet ;)
external_connect - This would be from an external website, similar to the api, but rather just a url link as opposed to the api (can be found on forums...)
page_profile - ??
hovercard - ??
search - Facebook search
ticker - ??
like_story - Some one that came to your page because they saw a post of yours (true Viral)
2.2 I highly doubt that mobile like are independant of others, I just dont think that f-book has setup proper tracking for their mobile site
2.3 I think that people removing their likes may cause this, but I have asked myself this question a number of times :/
3.1 ok well you need to understand that viral reach is when a friend of a fan sees the post.
fan - A friend of a fan acted on a post that they saw (eg: John likes top-racers fan page)
page post - you share your page and it lands up on a fans wall and one of their friends act on it
user post - you post to your page ...
mention - A fan mentions you in one of their posts (the strongest viral)
3.2 Well this is a tough one because I don't know what you did, but I would suggest you list everything you do and when this happens have a look to see what you did different (sometimes viral really is viral)
4. I have never looked into these, sorry.
I hope this information helps you, but I really would suggest that you try and do some more research on the topic. Remember that Google tactics aren't necessarily going to work in Facebook, especially with paid advertising.
Good luck ;)