Designing a real-time data pipeline for an e-commerce web site [closed] - apache-kafka

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I want to learn Apache Kafka. I read articles and documents but I could not figure out how Kafka works. There are lots of questions in my mind :( I want to create a Kafka cluster and develop some code for preparing data engineering interviews. But, I am stuck. Any help would be appreciated. I will try to explain my questions in an example scenario.
For instance, there is a popular e-commerce company. They have a huge amount of web traffic. The web site is running on AWS. The mobile applications are also using AWS services.
The marketing department wants to observe the efficiency of their advertisement actions like email, SMS etc. They also want to follow important real-time metrics (sold products, page views, active users in the last n minutes etc) in a dashboard.
First, the campaign automation system sends personalized campaign emails to target customers. When a user clicks the link in the advertisement email, the browser is opening the e-commerce web site.
On the background, the website developers should send a clickstream event to the Kafka cluster with the related parameters (like customer id, advertisement id, source_medium etc).
How can the backend developers send a message to the Kafka cluster when a user loads the web site? Should developers send a post request or get request? Are they other alternatives?
Then data engineers should direct this clickstream message to the storage layer. (for example AWS S3). Will this cause too many small files in AWS S3 buckets? May this slow down the execution of data flows?
Data engineers need to develop a data pipeline in order to do real-time analysis. Which technologies should data engineers use? (Kafka Connect, Kafka Streams, Producer and Consumer etc)
Kafka topics may have lots of messages. One message can be consumed by different consumers. A consumer reads the message from the Kafka topic. Then, another consumer can read it, even after a while. So data engineers need to manage offsets in order to consume all messages one and only one. How can they manage offsets properly?
All clickstream events should be consumed.
All clickstream events should be consumed for once. If a product view event is consumed more than once, the dashboard will not show the correct product view count.
Do developers need to manage offsets manually? Or is there any technology/way which manages offsets automatically?
Event order can be important. The marketing department wants to see the category view durations. For instance, a user views 10 books in the ebooks category. Ten events were created. User is on the same category page until his/her first action. So data engineers need to calculate the duration between the first event and the last event.
However, Kafka is a queue and there is not any order in it. Producers can send data to Kafka asynchronously. How can data engineers calculate the durations correctly?
What happens if a producer sends an event to Kafka after the total elapsed duration was calculated.
Note: View duration may fit better to content web sites. For example, Netflix marketing users want to analyze the content view durations and percentages. If a user opens a movie and watched just five minutes, the marketing department may consider that the user does not like the movie.
Thanks in advance

You have really asked several unrelated questions here. Firstly, Kafka has a lot of free documentation available for it, along with many high quality 'getting started' blocks and paid books and courses. I would definitely start there. You might still have questions, but at least you will have a better awareness of the platform and you can ask questions in a lot more focused ways, which will hopefully get a much better answer. Start with the official docs. Personally, I learned Kafka by reading the Effective Kafka book, but I'm sure there are many others.
Going through your list of questions.
How can the backend developers send a message to the Kafka cluster when a user loads the web site? Should developers send a post request or get request? Are they other alternatives?
The website would typically publish an event. This is done by opening a client connection to a set of Kafka brokers and publishing a record to some topic. You mention POST/GET requests: this is not how Kafka generally works — the clients establish persistent connections to a cluster of brokers. However, if you preferred programming model is REST, Confluent does provide a Kafka REST Proxy for this use case.
Then data engineers should direct this clickstream message to the storage layer. (for example AWS S3). Will this cause too many small files in AWS S3 buckets? May this slow down the execution of data flows?
It depends how you write to S3. You may develop a custom consumer application that stages writes in a different persistent layer and then writes to S3 in batches. Kafka Connect also has an Amazon S3 connector that moves data in chunks.
Data engineers need to develop a data pipeline in order to do real-time analysis. Which technologies should data engineers use? (Kafka Connect, Kafka Streams, Producer and Consumer etc)
There is no correct answer here. All of the technologies you have listed are valid and may be used to a similar effect. Both Connect and Streams are quite popular for this types of applications; however, you can just as easily write a custom consumer application for all your needs.
Kafka topics may have lots of messages. One message can be consumed by different consumers. A consumer reads the message from the Kafka topic. Then, another consumer can read it, even after a while. So data engineers need to manage offsets in order to consume all messages one and only one. How can they manage offsets properly?
In the simplest case, Kafka offset management is automatic and the default behaviour allows for at-least once delivery, whereby a record will be delivered again if the first processing attempt failed. This may lead to duplicate effects (counting a clickstream event twice, as you described) but this is addressed by making your consumer idempotent. This is a fairly complex topic; there is great answer on Quora that covers the issue of exactly-once delivery in detail.
Event order can be important. The marketing department wants to see the category view durations. For instance, a user views 10 books in the ebooks category. Ten events were created. User is on the same category page until his/her first action. So data engineers need to calculate the duration between the first event and the last event.
The concept of order is backed into Kafka. Kafka's topics are sharded into partitions, where each partition is a totally-ordered, unbounded stream of records. Records may be strictly ordered provided they are published to the same partition. This is achieved by assigning them the same key, which the Kafka client hashes behind the scenes to arrive at the partition index. Any two records that have the same key will occupy the same partition, and will therefore be ordered.

Welcome to stackoverflow! I will answer a few of your questions, however you should go through the Kafka documentation for such things, if you are facing any problem while implementing it, then you should post here.
How can developers send data to a Kafka cluster? You have talked about producers, but I guess you haven't read about them, the developers will have to use a producer to produce an event to a Kafka topic.You can read more about a Kafka producer in the documentation.
To direct the messages to a storage layer, Kafka consumers will be used.
Note : Kafka Connect can be used instead of Kafka producer and consumer in some scenarios, Kafka connect has source connectors and sink connectors instead of producer and consumer.
For real time data analysis, Kafka Streams or KSQL can be used. These cannot be explained in an answer, I recommend you go through the documentation.
A single Kafka topic can have multiple consumer groups, and every consumer group has a different offset, you can tweak the configuration to use or not to use these offsets for every consumer group.
You can change various configurations such as Ack = All, to guarantee at least once and at most once semantics. Again you should go through the documentation to understand this completely.
You can maintain message order in Kafka as well, for that to happen, your consumers will have to wait for the acknowledgement from Kafka after every message has been sent, obviously this will slow down the process but you will have to compromise one of the things.
I haven't understood your requirements related to the last point, but I guess you should go through Kafka Streams and KSQL documentation once, as you can manage your window size for analysis over there.
I have tried to answer most of your questions in brief but to understand it completely, obviously you will have to go through the documentation in detail.

Agree with the answers above. The questions you ask are reasonably straightforward and likely answered in the official documentation.
As per one of the replies, there are lots of excellent books and tutorials online. I recently wrote a summary of educational resources on Kafka which you might find useful.
Based on your scenario, this will be a straightforward stream processing application with an emitter and a few consumers.
The clickstream event would be published onto the Kafka cluster through a Kafka client library. It's not clear what language the website is written in, but there is likely a library available for that language. The web server connects to Kafka brokers and publishes a message every time the user performs some action of significance.
You mention that order matters. Kafka has inherent support for ordered messages. All you need to do is publish related messages with the same key, for example the username of the customer or their ID. Kafka then ensures that those messages will appear in the order that they were published.
You say that multiple consumers will be reading the same stream. This is easily achieved by giving each set of consumers a different group.id. Kafka keeps a separate set of committed offsets for each consumer group (Kafka's terminology for a related set of consumers), so that one group can process messages independently of another. For committing offsets, the easiest approach is to use the automatic offset commit mode that is enabled by default. This way records will not be committed until your consumer is finished with them, and if a consumer fails midway through processing a batch of records, those records will be redelivered.

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Kafka operations [closed]

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Hi im very new to Kafka operations, all i understand from it is event data is stored in so called topics. These topics are like logs and are written to disk and even duplicated.
What are producers and consumers? Are they essentially just parts of the application like micro services where one producers data and another requests data?
My question is what exactly is the difference between a conventional database and Kafka topics?
Is it just that the data type is different?
In databases, objects are stored and in topics events are stored? They are both written to hard disk?
What problem does Kafka actually solve?
There are some problems with decentralised micro services with dependencies across micro services
How does Kafka solve this problem?
Thanks everyone
First off, producers and consumers can be part of the same application. You don't need to have "microservices" to use Kafka.
one producers data and another requests data?
Yes
what exactly is the difference between a conventional database and Kafka topics?
Unclear what you consider as a "conventional" database, but Kafka itself has no query capabilities nor any defined record schema. Such features are enabled by external tooling
They are both written to hard disk?
Not all databases write to disk. Kafka does write to disk
What problem does Kafka actually solve?
There's use cases mentioned on the website, but the original goal was log/metric aggregation into a datalake, not intra-service communication.
But if you have point-to-point-to-point dependency chain, you need to ensure all applications in that chain are up, whereas they could instead fail occasionally and pickup from where they stopped reading from a replicated log
Data is stored in so called topics. These topics are like logs and are written to disk and even duplicated.
Data in Kafka is seen as events. Each event usually represents that something happened. The event is stored in a given topic on a Kafka broker. The topic can be seen as a way to organize data into categories.
What are producers and consumers?
Producers create events and submit them to Kafka brokers which then store these events in the appropriate topic. Consumers can consume from the aforementioned data, pulling the events that were created by a producer.
My question is what exactly is the difference between a conventional database and Kafka topics?
Hard to define conventional. But I suppose no, Kafka is not a conventional database. You will probably often find yourself using other databases with kafka. Kafka is primarilly suited for capturing real-time events, storing them in order to direct them elsewhere in real-time (historical retrieval is also possible).
What problem does Kafka actually solve?
Handling anything that requires event streaming. It does so durably and provides a large amount of guarantees and flexibility in handling large amounts of data.
In conclusion: I would suggest you start by going through the first part of the documentation found at Kafka Documentation.
If you really want to dive in then you can also find a book titled Kafka: The definitive edition.

Keeping services in sync in a kafka event driven backbone

Say I am using Kafka as the event-driven backbone for all my microservices in my system design. Many microservices use the events data to populate their internal databases.
Now there is a requirement where I need to create a new service and it uses some events data. The service will only be able to consume events after the time it comes live and hence, won't have a lot of data that it missed. I want a strategy such that I don't have to backfill my internal databases by writing out scripts.
What are some cool strategies I can have which do not create a huge load on Kafka & does not account for a lot of scripting to backfill data in the new services that I ever create?
There are a few strategies you can have here, depending on how you publish data to a kafka topic. Here are a few ideas:
first, you can set the retention of a kafka topic to be forever, meaning that it will store all the data. This is OK as kafka is built for this purpose as well. See this. By doing this, any new service that come alive can start consuming data from the start.
if you are using kafka for latest state publishing for a given entity/aggregate, you can also consider configuring the topic to be a compacted. This will let you store at least the latest state of your entity/aggregate on the topic, and new consumers that starts listening on the topic will have less data to configure. However, your consumers still need to know how to process multiple messages per entity/aggregate as you cannot guarantee it will have exactly one message in the topic.

Using a Kafka consumer in order for a message to be consumed by exactly once semantics

I am new to Kafka and I am seeking guidance on how to use Kafka in order to implement the following message pattern:
First, I want the message to be asynchronous and furthermore it needs to be "consumed" i.e. a single consumer should consume it and other consumers won't be able to consume it thereafter.
A use case of this message pattern is when you have multiple instances of a "delivery service" and you want only one of these instances to consume the message (this assumes one cannot leverage idempotency for some reason).
Can someone please advise how to configure the Kafka Consumer in order to achieve the above?
I think you're essentially looking to use Kafka as a traditional message queue (e.g. Rabbit MQ) where in the message gets removed after consumption. There has been quite a lot of debate on this. As it is always the case, there are merits and demerits on both sides of the fence.
The answers on this post are more or less against the idea ...
However...
This article talks about an approach on how you could possibly try and make it work. The messages won't really be deleted but the approach is quite similar. It is a fairly comprehensive post that covers the overhead and the optimisations that you could explore to make it more efficient.
I hope this helps!
Great question and its something a lot of us struggle with when deploying and using Kafka. In fact, there are a number of times where a project I was working on tried to use Kafka for the use case you described with very little success.
In a nutshell, there are a few Message Exchange Patterns that you come across when dealing with messaging:
Request->Reply
Publish/Subscribe
Queuing (which is what you are trying to do)
Without digging too deep into why, Kafka was really built simply for Publish/Subscribe. There are other products that implement the other features separately and one that actually does all three.
So a question I have for you is would you be open to using something other than Kafka for this project?
You may use spring kafka to do this. Spring Kafka takes care of lot of configurations and boiler plate code. Check example here https://www.baeldung.com/spring-kafka. This should get your started.
Also, you may need to read on how Kafka actually works. The messages that you publish to the Topics in Kafka are natively asynchronous. Your producers don't worry about who consumes it or what happens to the messages once published.
Then consumers in your delivery services should subscribe to the topics. If you want your delivery services to consume a message only once, then the consumers for your delivery services should be in the same group (same group id). Kafka takes care of making sure that the message that was consumed by one of the Consumers (in a same group) won't be available to other Consumers.
The default message retention period is seven days which is configurable in Kafka.

I am evaluating Google Pub/Sub vs Kafka. What are the differences? [closed]

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I have not worked on kafka much but wanted to build data pipeline in GCE. So we wanted to know Kafka vs PUB/Sub. Basically I want to know how message consistency, message availability, message reliability is maintained in both Kafka and Pub/sub
Thanks
In addition to Google Pub/Sub being managed by Google and Kafka being open source, the other difference is that Google Pub/Sub is a message queue (e.g. Rabbit MQ) where as Kafka is more of a streaming log. You can't "re-read" or "replay" messages with Pubsub. (EDIT - as of 2019 Feb, you CAN replay messages and seek backwards in time to a certain timestamp, per comment below)
With Google Pub/Sub, once a message is read out of a subscription and ACKed, it's gone. In order to have more copies of a message to be read by different readers, you "fan-out" the topic by creating "subscriptions" for that topic, where each subscription will have an entire copy of everything that goes into the topic. But this also increases cost because Google charges Pub/Sub usage by the amount of data read out of it.
With Kafka, you set a retention period (I think it's 7 days by default) and the messages stay in Kafka regardless of how many consumers read it. You can add a new consumer (aka subscriber), and have it start consuming from the front of the topic any time you want. You can also set the retention period to be infinite, and then you can basically use Kafka as an immutable datastore, as described here: http://stackoverflow.com/a/22597637/304262
Amazon AWS Kinesis is a managed version of Kafka whereas I think of Google Pubsub as a managed version of Rabbit MQ.
Amazon SNS with SQS is also similar to Google Pubsub (SNS provides the fanout and SQS provides the queueing).
I have been reading the answers above and I would like to complement them, because I think there are some details pending:
Fully Managed System Both system can have fully managed version in the cloud. Google provides Pubsub and there are some fully managed Kafka versions out there that you can configure on the cloud and On-prem.
Cloud vs On-prem I think this is a real difference between them, because Pubsub is only offered as part of the GCP ecosystem whereas Apache Kafka you can use as a both Cloud service and On-prem service (doing the cluster configuration by yourself)
Message duplication
- With Kafka you will need to manage the offsets of the messages by yourself, using an external storage, such as, Apache Zookeeper. In that way you can track the messages read so far by the Consumers. Pubsub works using acknowledging the message, if your code doesn't acknowledge the message before the deadline, the message is sent again, that way you can avoid duplicated messages or another way to avoid is using Cloud Dataflow PubsubIO.
Retention policy Both Kafka and Pubsub have options to configure the maximum retention time, by default, I think is 7 days.
Consumers Group vs Subscriptions Be careful how you read messages in both systems. Pubsub use subscriptions, you create a subscription and then you start reading messages from that subscription. Once a message is read and acknowledge, the message for that subscription is gone. Kafka use the concept of "consumer group" and "partition", every consumer process belongs to a group and when a message is read from a specific partition, then any other consumer process which belongs to the same "consumer group" will not be able to read that message (that is because the offset eventually will increase). You can see the offset as a pointer which tells the processes which message have to read.
I think there is not a correct answer for your question, it will really depends on what you will need and the constrains you have (below are some examples of the escenarios):
If the solution must be in GCP, obviously use Google Cloud Pubsub. You will avoid all the settings efforts or pay extra for a fully automated system that Kafka requires.
If the solution should require process data in Streaming way but also needs to support Batch processing (eventually), it is a good idea to use Cloud Dataflow + Pubsub.
If the solution require to use some Spark processing, you could explore Spark Streaming (which you can configure Kafka for the stream processing)
In general, both are very solid Stream processing systems. The point which make the huge difference is that Pubsub is a cloud service attached to GCP whereas Apache Kafka can be used in both Cloud and On-prem.
Update (April 6th 2021):
Finally Kafka without Zookeeper
One big difference between Kafka vs. Cloud Pub/Sub is that Cloud Pub/Sub is fully managed for you. You don't have to worry about machines, setting up clusters, fine tune parameters etc. which means that a lot of DevOps work is handled for you and this is important, especially when you need to scale.

Is Kafka suitable for running a public API?

I have an event stream that I want to publish. It's partitioned into topics, continually updates, will need to scale horizontally (and not having a SPOF is nice), and may require replaying old events in certain circumstances. All the features that seem to match Kafka's capabilities.
I want to publish this to the world through a public API that anyone can connect to and get events. Is Kafka a suitable technology for exposing as a public API?
I've read the Documentation page, but not gone any deeper yet. ACLs seem to be sensible.
My concerns
Consumers will be anywhere in the world. I can't see that being a problem seeing Kafka's architecture. The rate of messages probably won't be more than 10 per second.
Is integration with zookeeper an issue?
Are there any arguments against letting subscriber clients connect that I don't control?
Are there any arguments against letting subscriber clients connect that I don't control?
One of the issues that I would consider is possible group.id collisions.
Let's say that you have one single topic to be used by the world for consuming your messages.
Now if one of your clients has a multi-node system and wants to avoid reading the same message twice, they would set the same group.id to both nodes, forming a consumer group.
But, what if someone else in the world uses the same group.id? They would affect the first client, causing it to lose messages. There seems to be no security at that level.