Schema.org Organization URL markup issue - schema.org

In a web page each registered company has own profile page with a list of records belonging to a company. I'm using Schema.org Organization structured data for that page and that schema markup requires URL property. As I understand it should contain e.g company home page url. The problem is that we do not store that kind of information.
If company profile URL in our page is: www.mypage.com/unique-company-profile can I use same url in schema URL property or it has to be an URL with a different domain?

Schema.org doesn’t require the url property for Organization (it never requires any property). Consumers (like Google Search) require properties for their features (like rich results). So, it’s perfectly fine to have an Organization without url; you might just not get a certain feature in a certain search engine.
As far as Schema.org is concerned, the url property can have a site-internal URL as value. A common structure is to use url for your own page about the organization, and sameAs for the organization’s official site.
<link itemprop="url" href="/organizations/acme" />
<a itemprop="sameAs" href="https://acme.example/">official site</a>
That said, again, a consumer might have certain restrictions; if you care about the feature they offer, you have to check their documentation.

Related

Entity Property in URL and SEO

I have coded my ASP.NET MVC application in a way that allows stored entities to be retrieved via a friendly name in the URL, for example:
www.mysite.com/artists/james-brown/songs
Where james-brown is a URL friendly string stored on my Artist entity.
Now imagine I add an artist that no one has heard of before, and no one ever navigated to that artist's songs page.
How would Google/Yahoo/Other Search Engines know that my site does indeed have songs for that unknown artist.
Do I create a sitemap and maintain it through code as I add / remove artists?
There are few defined known ways to make the new links visible to search engine world.
XML and HTML Sitemap:
Add it to sitemap and submit it through webmaster tools.
HTML sitemaps are another way to achieve it. If your site has footer sitemap, you can add it to them.
Internal Links
Create internal links from your high ranking pages or highly crawled pages to the new pages. Google and other search engines tend to crawl pages where the content changes frequently. So if you have a refreshed content pages, try adding it to those pages and chances are high for those pages to be discovered quickly.
External Links
Create links from external blogs, company blogs and sites like pagetube.org which can help it to be discovered.
Yeah just add them to either sitemap, internal or even external links

Do I need to repeat all the categories on all sub-pages?

I am marking up the content on my website with microdata. I am a Local Business and use this hierarchy:
Organization/LocalBusiness/TravelAgency/
Do I need to repeat all the relevant Properties for each category: PLace, Organization, Local Buisness and Travel Agency in each page of my website?
http://schema.org/TravelAgency
I have many sub-pages and it is over-kill to repeat everytime on the page the location, address, telephone, etc. of the business.
For specific sub-pages can I cut out the higher categories?
For example: If I have a page: Special Offer Weekend in New York
Do I add all the Properties or can I just add the ones relevant for TravelAgency and potentially Price?
http://schema.org/PriceSpecification
Thanks for your help
PS: I ask this because I have read that it is not good to have invisible content for the user.
Schema.org doesn’t define any required properties, so everything is optional.
But note that there is no concept of "website" in Microdata. The Microdata always gets parsed per document. So if a Microdata consumer parses your "Special Offer Weekend in New York" page, it will not get the telephone/address/etc. of the business, even if these would be specified on all of your other pages.
If you don’t want to markup all the visible content about your business on every page, you might want to link to a page where this data is marked up (e.g., the front page) by using an appropriate Schema.org property.
Example: On "Special Offer Weekend in New York" (Offer), you could use the seller property to link to your front page (TravelAgency).
It’s not defined in Microdata that those links should be followed for parsing Microdata, but that way parsers can (if they want to) understand that all these pages belong to the same TravelAgency.

What markup should I use to describe social media links using schema.org?

I have a Place/Local Business that has various fields that map quite nicely to schema.org entries. There is one field I'm not sure how to mark up though. We have links to social media accounts for the business such as their Twitter account, Facebook Page and Pinterest account. How should these be marked up in schema.org?
There is a proposal for a socialAccount property (and another one), and an older discussion about an account property. The relevant issue on Schema.org’s GitHub is Social account proposal (no comments yet).
But these properties are not there yet (if they’ll come at all).
Of the currently available properties, url, sameAs, and contactPoint come to mind:
url could be used if that’s the (only) URL of the entity
sameAs could be used if the social media account represents/identifies exactly the same entity (organization, person, etc.)
contactPoint could be used if the social media account allows contacting the entity
<div itemscope itemtype="http://schema.org/Organization">
<link itemprop="url" href="http://www.your-company-site.com">
<a itemprop="sameAs" href="http://www.facebook.com/your-company">FB</a>
<a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
</div>
https://developers.google.com/webmasters/social-markup/

Facebook OG:Image on URL Frame

My domain is hosted with a popular domain name company, whos name I won't mention.
Then my website is hosted by a hosting provider.
Yet, for some reason the domain name company, only allows the Meta Description and Meta Keyword tag in URL Frames.
That leaves me with the following problem, I can't put the following code in the URL Frame (or Iframe):
<meta property="og:image" content="url of thumbnail"/>
This is needed for Facebook to pick up the thumbnail when being posted.
Is there any way I can achieve this without switching domain hosting?
.Htaccess maybe?
Your problem is one of many issues with using frames.
Search engines and other services (like Facebook) can’t work with your domain, as it always points to a different resource (everyone would always be lead to the home page of your site when following the link).
You could use the "real" URL of your page (i.e., of the frame), which is probably the one provided by your hosting provider.
Right click on your page, the context menu should show something like "Load this frame only". That’s the URL of your page. For images, a right click on the image and something like "Copy image URL".
You should definitely switch to a hosting/domain provider that allows you to use the full power of your domain.

Allowing multiple domains for 1 Facebook App (like Tumblr)

I am trying to get my website validated with the Facebook object debugger and I'm running into the following error:
Object at URL 'http://www.example.com/latest' of type
'smallteaser:teaser' is invalid because the domain
'www.example.com' is not allowed for the specified application id
'597566643589666'.
This error makes perfect sense since I haven't allowed the example.com domain specific access to the Facebook app. But do I really have to?
What I would like to achieve is similar to how Tumblr works when a custom domain is used.
Say, for example, the website www.davidslog.com: it has the following meta tags:
<meta property="fb:app_id" content="48119224995" />
--> This is the Tumblr app ID
<meta property="og:url" content="http://www.davidslog.com/?og=1" />
--> This is a custom domain which points to a Tumblr blog
<meta property="og:type" content="tumblr-feed:tumblelog" />
--> This is a custom Tumblr object type (in namespace tumblr-feed)
And if you then compare this with, for instance, the domain theartofnotwriting.tumblr.com, which has the following metadata:
<meta property="fb:app_id" content="48119224995">
--> This is the same Tumblr app ID
<meta property="og:url" content="http://theartofnotwriting.tumblr.com/?og=1">
--> This is a different domain
<meta property="og:type" content="tumblr-feed:tumblelog">
You can clearly see that the same Tumblr app has multiple URLs and everything validates correctly.
So why is it that this Tumblr page validates correctly and mine doesn't? How can a Facebook app be configured to allow being used on multiple domains?
I ran into this same issue. I figured that Tumblr must have some sort of partnership in place with Facebook to get this special treatment ( ip whitelist? special api? ) -- so I contacted my former Partnerships Rep at Facebook to enquire.
I got to speak with a platform engineer at Facebook about this, and I was totally wrong. There is nothing special going on.
The reason why all the domains running on Tumblr are validating fine with a single app_id, is that the facebook debug tool only checks the validity of the og_tag's structure (at least when it comes to the app_id). It does not validate if the app_id is properly associated with the given domain.
You can test this by putting up a test page with the your app_id on two different domains -- they'll both validate as fine in the debug tool.
When it comes to actual Facebook API access, Tumblr does everything on their domain. When people do use Facebook buttons/etc on Tumblr, it is often through a third party proxy tool (like ShareThis) or with a non-api button embed. I couldn't find a single custom-domain running on Tumblr that used the Facebook API or app_id related buttons. If you can, I'd love to see it.
It's the not answer you want (or I want) -- but that is what is happening. Tumblr's app_id appears on all the domains, but only actually works on ".tumblr.com"; The Facebook debug tool doesn't actually validate the app_id.
How can a Facebook app be configured to allow being used on multiple
domains?
If you try to add more than one domain in the app settings, you get an error that looks like this:
example.com must be derived from one of: Site URL, Mobile Site URL,
Canvas URL, Secure Canvas URL, Page Tab URL or Secure Page Tab URL.
example.org must be derived from one of: Site URL, Mobile Site URL,
Canvas URL, Secure Canvas URL, Page Tab URL or Secure Page Tab URL.
One solution is to set the "Page Tab URL" to a fake URL on example.org like so:
example.org/myfakepage
You don’t actually have to use the page tab for anything. This just allows you to add a second domain.
How can a facebook app be configured to allow being used on multiple domains?
It can’t. Facebook apps are tied to one domain (and subdomains thereof).
Imagine what would happen otherwise – someone could add lots of (big) websites to one single app, and then f.e. embed the JS SDK on each of them, and recognize a user that is connected to that app over “half the internet” … and thereby track their (almost) every step.
Facebook of course does not want this¹ – because they want to make money of the data they collect about users and their movements through the web (they can in theory track you on every single website that uses a simple like button) – they would be stupid if they gave that same ability to every app developer.
¹ OK, that’s my own assumption.
You cannot add multiple domains, unless the domains differ only by extension or subdomain.
In the example below, cuponeados differs only by domain extension (.com vs .com.ar), so both cuponeados.com.ar and cuponeados.com are allowed:
See this answer here: Need to add multiple domains in a single Facebook Application
The way Tumbler does this is to allow sub domains under their domain using *.example.com. This will permit all the sub-domains to work with their app (like odisharkins.example.com, facebook.example.com). There are certain aspects to adding several domains: look at the Facebook Blog.
Further domains must be derived from one of: Site URL, Mobile Site URL, Canvas URL, Secure Canvas URL, Page Tab URL or Secure Page Tab URL.
odisharkins.tumbler.com would not be an issue: it would work fine!
However, harkinstech.com or odisharkins.com will not work.
Worked for me: "The trick is to specify multiple app domains and use a comma separated list of valid URL's for the website URL configuration."
https://www.sitepoint.com/community/t/single-facebook-app-with-multiple-domains/99834/4
Go to developers.facebook.com.
Click on your application and edit the settings.
Add domains to that in the following form: example.com, example.org, subdomain.example.com (no http).
Save.
That’s the only way to do it, at east for the present time. You either add domains (and subdomains) manually or you can’t proceed.