I want sell more than one ebook on my site. But all ebooks are in one package for a specific price. I dont know, how i must setup the schema.org. My first creation look like this:
<script type="application/ld+json">
{
"#context": "http://schema.org",
"#type": "WebPage",
"mainEntity":{
"#type": "Book",
"author": "www.example.com",
"bookFormat": "https://schema.org/EBook",
"fileFormat": "application/pdf"
"image": "example.jpg",
"inLanguage": "English",
"name": "Example",
"numberOfPages": "20",
"genre": "Example",
"description": "Description example",
"keywords": "Keyword example",
"offers": {
"#type": "Offer",
"price": "1.00",
"priceCurrency": "USD",
"category": "",
"availability": "https://schema.org/OnlineOnly",
"availableDeliveryMethod": "http://purl.org/goodrelations/v1#DeliveryModeDirectDownload"
},
"publisher": "www.example.com",
}
}
</script>
Thanks for your help!
Your product seems a grouped product of downloadable products, which are enlisted eBooks.
There are two ways to implement a list format for your structured data:
Summary page + multiple full details pages
A single, all-in-one-page list
If the page has full details of each eBook in the list prefer A single, all-in-one-page list else if the page has short description of each eBook in the list use Summary page + multiple full details pages as described in here.
Regards,
Vivek
Related
I am trying to set up Schema.org on a website, but I have trouble understanding how to use the #id attribute.
I want to specify a Corporation and a WebSite. Here is the code without a reference between the two objects:
<script type="application/ld+json">
[{
"#context": "https://schema.org",
"#id": "https://www.example.com/#corporation",
"#type": "Corporation",
"name": "Company Name",
"legalName": "Company Name",
"description": "Company Description",
"url": "https://www.example.com",
"logo": "https://www.example.com/logo"
},
{
"#context": "https://schema.org",
"#type": "WebSite",
"name": "Example",
"url": "https://www.example.com"
}]]
</script>
The Schema.org validator finds both the Corporation and the WebSite. Google's Rich result test tool finds the logotype, as expected. Now, I want to add a reference to the Corporation as the publisher of the WebSite.
<script type="application/ld+json">
[{
"#context": "https://schema.org",
"#id": "https://www.example.com/#corporation",
"#type": "Corporation",
"name": "Company Name",
"legalName": "Company Name",
"description": "Company Description",
"url": "https://www.example.com",
"logo": "https://www.example.com/logo"
},
{
"#context": "https://schema.org",
"#type": "WebSite",
"name": "Example",
"url": "https://www.example.com",
"publisher": {
"#id": "https://www.example.com/#corporation"
}
}]]
</script>
The Schema.org validator now only shows the WebSite and has inlined the Corporation as publisher. The Google tool does not find any objects, but I was expecting it to still find the logotype.
I have spent quite some time with the Schema.org docs and searched the internet but I can't find an explanation to this behavior.
Am I doing it the wrong way? Thanks in advance.
At the moment logo is only shown in reports if it is in a top-level Organization entity. It is still recognised internally.
Google's logic sometimes ignores embedded entities.
I found a reference from Google on this. Point 2:
I've been trying to figure out a way to add how many likes were received to a product using structured data. Is what I have below correct? Or would the second example be more correct?
Is my usage of ["Product","InteractionCounter"] for the type correct in the first example?
I'm trying to have the google show a likes counter much like the aggregateRating property of Product.
I'm also not sure what the url in offers is supposed to point to or if it's necessary. Any ideas?
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": ["Product","InteractionCounter"],
"name": "CC-1",
"description": "Wedding Cake",
"interactionType":{
"#type":"LikeAction",
"name": "Likes",
"description": "Likes Received"
},
"interactionService": {
"#type":"WebSite",
"url": "https://example.com/index.php?page=gallery"
},
"userInteractionCount": 55
}
</script>
OR
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": "Product",
"name": "CC-1",
"description": "Wedding Cake",
"additionalProperty": {
"#type": "PropertyValue",
"name": "Likes",
"description": "Likes Received",
"value": 55
}
}
</script>
This is what I have right now:
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": ["Product","InteractionCounter"],
"name": "CC-1",
"description": "Wedding Cake with bla bla bla",
"category": "Wedding Cakes",
"brand": {
"#type": "Brand",
"logo": "https://example.com/images/logo.png",
"slogan": "Cakes Are Nice"
},
"offers": {
"#type": "Offer",
"url": "https://example.com/anvil",
"priceCurrency": "CAD",
"price": "119.99"
},
"image": "https://example.com/collection/wedding_cakes/mid_def/CC-1",
"interactionType":{
"#type":"LikeAction",
"name": "Likes",
"description": "Likes Received"
},
"interactionService": {
"#type":"WebSite",
"url": "https://mimozas.com/index.php?page=gallery"
},
"userInteractionCount": "55 PLACEHOLDER"
}
If the product is the subject of content, then it makes sense to indicate likes as part of the type Product. My suggestion for you:
{"#context":"https://schema.org",
"#type":"Product",
"name":"CC-1",
"description":"Wedding Cake",
"subjectOf":{
"#type": "InteractionCounter",
"interactionType":{
"#type":"LikeAction",
"name":"Likes",
"description":"Likes Received"
},
"interactionService":{
"#type":"WebSite",
"url":"https://example.com/index.php?page=gallery"
},
"userInteractionCount":"55"
}
}
And be careful about inverted commas.
My addition after expanding the question.
I'm trying to have the google show a likes counter much like the
aggregateRating property of Product.
Google has no direct support for the type InteractionCounter - read more Explore the search gallery. However, in the rich test results of my suggestion, there are no errors or warning messages from Google:
Probably needs experimentation.
I can't for the life of me figure out how this company adding this meta data to their Google search.
Does anyone know how to add the data and booking links like the below image?
Thanks
What you are seeing in these search results is what Google defines as "Rich Results" more information can be viewed in Google's Structured Data documentation. Specifically Edgewater Medical center is taking advantage of the event functionality to define times and dates.
This can be verified by pasting the page's source in the Rich Results Test tool, results for this page can be viewed at
https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event&id=m1ZrUywePCZ_NglFJIjZfg
According to google documentation in order to make this happen you have to follow a few steps:
Ensure that Googlebot can crawl your event pages (meaning, your pages
aren't protected by a robots.txt file or robots meta tag).
Ensure that your server can handle increased crawl rate.
Make sure you follow the Google guidelines.
Add structured data to your event pages. Currently, the event experience on Google only supports pages that focus on a single event. We recommend focusing on adding markup to your event posting pages instead of pages that list schedules or multiple events.
An example of such "structured data" for a standard event is shown below:
<html>
<head>
<title>The Adventures of Kira and Morrison</title>
<script type="application/ld+json">
{
"#context": "https://schema.org",
"#type": "Event",
"name": "The Adventures of Kira and Morrison",
"startDate": "2025-07-21T19:00-05:00",
"endDate": "2025-07-21T23:00-05:00",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"#type": "Place",
"name": "Snickerpark Stadium",
"address": {
"#type": "PostalAddress",
"streetAddress": "100 West Snickerpark Dr",
"addressLocality": "Snickertown",
"postalCode": "19019",
"addressRegion": "PA",
"addressCountry": "US"
}
},
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can’t miss performance.",
"offers": {
"#type": "Offer",
"url": "https://www.example.com/event_offer/12345_201803180430",
"price": "30",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-05-21T12:00"
},
"performer": {
"#type": "PerformingGroup",
"name": "Kira and Morrison"
},
"organizer": {
"#type": "Organization",
"name": "Kira and Morrison Music",
"url": "https://kiraandmorrisonmusic.com"
}
}
</script>
</head>
<body>
</body>
</html>
I'm building a website for a local beauty salon. They offer services such as massages and various beauty treatments. It's all visible on 1 overview page (price list)
I found out https://schema.org/Product can be used for services:
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut
Fist question, can I ignore fields like availability and condition?
Second, should I list this products as ItemOffered inside Offer? Or is this not the correct way?
Example:
{
"#context": "http://schema.org",
"#type": "WebPageElement",
"offers": {
"#type": "Offer",
"itemOffered": [
{
"#type": "Product",
"#id": "/beauty-treatment-a",
"description": "Short description with details",
"name": "Beauty Treatment A",
"offers": {
"#type": "Offer",
"price": "18.28",
"priceCurrency": "EUR",
"description": "Same description",
"name": "Same name",
"image": {
"#context": "http://schema.org",
"#type": "ImageObject",
"contentUrl": "image-a.jpg",
"description": "Same name",
"width": 640,
"height": 640
}
}
},
{
"#type": "Product",
"#id": "/beauty-treatment-b",
"description": "Short description with details",
"name": "Beauty Treatment B",
"offers": {
"#type": "Offer",
"price": "18.28",
"priceCurrency": "EUR",
"description": "Same description",
"name": "Same name",
"image": {
"#context": "http://schema.org",
"#type": "ImageObject",
"contentUrl": "image-b.jpg",
"description": "Same name",
"width": 640,
"height": 640
}
}
]
}
}
Fist question, can I ignore fields like availability and condition?
Schema.org never requires a property. A consumer, like Google, might require properties for one of their features.
For Google’s Product feature,
availability is recommended for the rich result in Google Search, and required for the "Related Items" in Google Images, and
itemCondition is neither recommended nor required.
However, their feature is only for pages about a single product. So your page is not eligible for Google’s Product rich result.
Second, should I list this products as ItemOffered inside Offer? Or is this not the correct way?
You can either have Product as top-level item (with offers Offer), or Offer as top-level item (with itemOffered Product).
About your example:
There is no need to use WebPageElement; it’s typically not relevant information that a certain HTML element on a page contains an offer, it’s only relevant that there is an offer.
You have one offer that consists of two products, and two offers that consist of one product each (the same like in the first offer). You probably don’t want to have the first offer (unless there really is an offer that combines the two products).
I would recommend the following:
Use OfferCatalog for the list of offers.
Each list item is an Offer.
Each Offer points to its Product/Service with itemOffered.
I am building a web application for product comparison. The website has a structure like so:
http://example.com
http://example.com/fr/compare/
http://example.com/es/compare/
etc..
The main page is in English.
I want to insert Schema.org for each of the pages and I've construed this schema. Written in square brackets are what I intend to put as value later on.
<script type="application/ld+json">
{
"#context": "http://schema.org",
"#id": "[canonical-url-for-specific-language]#webapp",
"#type": "WebApplication",
"name": "[Product Comparison Title in specific language]",
"url": "[canonica url for specific language]",
"applicationCategory": "Utility",
"applicationSubCategory": "Product Comparison",
"about": "[page-description]",
"browserRequirements": "Requires JavaScript. Requires HTML5.",
"softwareVersion": "1.0.0",
"screenshot": "[image-url]",
"inLanguage": "[language-code]",
"softwareHelp": {
"#type": "CreativeWork",
"url": "[link-to-how-to-page-for-specific-language]"
},
"operatingSystem": "All"
}
</script>
How can I construct this JSON-LD well to work for my specific website.
If you use structured data for a home page that has a language selector, then the markup can be similar to the following:
{
"#context": "https://schema.org",
"#id": "[canonical-url-for-specific-language]#webapp",
"#type": "WebApplication",
"name": "[Product Comparison Title in specific language]",
"url": "[canonica url for specific language]",
"applicationCategory": "Utility",
"applicationSubCategory": "Product Comparison",
"about": "[page-description]",
"browserRequirements": "Requires JavaScript. Requires HTML5.",
"softwareVersion": "1.0.0",
"screenshot": "[image-url]",
"inLanguage":[{
"#type": "Language",
"name": "English",
"alternateName": "en",
"additionalType":"https://www.loc.gov/standards/iso639-2/php/code_list.php",
"sameAs":"https://en.wikipedia.org/wiki/English_language"
},
{
"#type": "Language",
"name": "Spanish",
"alternateName": "es",
"additionalType":"https://www.loc.gov/standards/iso639-2/php/code_list.php",
"sameAs":"https://en.wikipedia.org/wiki/Spanish_language"
}],
"softwareHelp": {
"#type": "CreativeWork",
"name":"Customer Service and Support",
"url": [
"https://examples.com/en/help.html",
"https://examples.com/es/help.html"
]
},
"operatingSystem": "All"
}
Note that I have here used for each language two identifiers with the properties sameAs and additionalType.
If the web page is with one particular language, then just delete the part of the markup for the unnecessary language and the square brackets.
Check out this markup on the Google testing tool and note that there are two warnings that are useful to fix.