How to properly send event parameters with Facebook Server Events - facebook

I am setting Facebook Pixel for the first time with the Conversions API and all my TestEvents are correct and I am receiving the events I am supposed to. But in every event under "Overview" I have this error:
No event parameters were detected. Use Test events to view the parameters of an individual event trigger.
I am new to this so I don't even know if this is an error or if it should work like that.

I am having a similar problem.
I am sending Custom Events. The Pixel and Server events are successfully deduplicating. Custom parameters are within both tags, however while the custom parameters are successfully being sent (& are hence visible in Events Manager Test Events) by the Pixel tags, the custom parameters are missing when viewing the Server Events in Test Events.
I have used both Custom HTML tags originally, and now the Facebook tag template, but and have endlessly tweaked the settings, but just cannot resolve this.
Let me know if you made progress!
Here are some good links that may help you
https://www.simoahava.com/analytics/facebook-conversions-api-gtm-server-side-tagging/
https://www.simoahava.com/custom-templates/facebook-pixel/
https://www.optimizesmart.com/gtm-server-side-tagging-for-facebook/

Related

GA4 Conversion tracking using Measurement Protocol

[Edited. Added code sample and more explanations]
Is anybody familiar with the GA4 Measurement Protocol?
We are sending events from our backend servers to the server-side GTM container using the GA4 Measurement Protocol. Everything works fine except for conversion tracking. The events marked as conversion are not counted as conversions if we send those via MP (except for the default "purchase" event, it works perfectly). The same event with the same parameters counts as a conversion if we send it from the browser (client-side GTM). As I couldn't find anything about this issue online, the only thing left was to debug parameter by parameter using the server-side GTM preview mode. Here I discovered, that if I send events from the browser, the requests for events I mark as conversions in GA have "&_c=1" in their query string.
That means, as far as I understand it, that in order to get conversion events via MP, the event request needs to have "_c" query string parameter. I tried adding "_c" as an event param, but that didn't work. Is there a designated JSON parameter to mark the event as a conversion?
------------MORE INFO--------------
Here is an example of an event "Experts". This event gets sent from both the client-side and the server. As you can see in the screenshot, this event is marked as a conversion.
As you can see on the second screenshot, the actual events (137) are much more than the conversions detected (48). The difference are exactly the ones sent from the server-side.
Here is the request body of the server call:
{
"client_id":"Z9TLWnyVC2UK4UssPIVk8J+2n5BZhgWLtWSlFYYSwlg=.1642076344",
"user_id":"119412",
"events": [{
"name": "Experts",
"params": {
"tenweb_action": "[Test action]",
"tenweb_info": "[Some more info]",
"debug_mode":1,
"page_location": "https://10web.io/[some-test-page]"
}
}]
}
#Jan, #DaImTo, and everyone else that might have this issue in the future.
I think I've found a solution. Although it's unofficial and might break at any moment, it's the best one I've found so far. Here is what I ended up doing. While debugging via GTM preview mode I noticed, that in Event Data tab of conversion events there is an object "x-ga-system_properties", that, among other system variables, contains c:"1" . So I tried adding
"x-ga-system_properties":{"c":"1"}
to the event parameters JSON that we send to the Measurement Protocol endpoint of our server-side GTM.
IT WORKED. The events sent that way were registered as conversions by GA4.
Would be great to hear your thoughts on this. Do you think it's a stable solution? Do you think there will be official documentation on this from Google?

Is there a way to define input context for a Google Action with the Actions SDK?

In the DialogFlow console, you can set an input and output context for an intent.
I would like to have the same functionality using the Actions SDK.
Since I can set the context in my fullfilment webhook in the code, the output SDK is covered.
However, how do I set the input context for an intent to only trigger if that context was fetched?
I could not find this in the documentation examples.
I don't believe you can in the same way, which is part of why they added Dialogflow.
Although as part of your response you can indicate the ExpectedInput for the next Intent, the documentation for the ExpectedIntent makes it clear that your Intents are only used for speech biasing - you'll always get the built-in TEXT Intent.
In fact, this documentation says that you'll only get custom Intents for the initial call - later Intents are always triggered with a built-in one.
Update: One thing you can do is to include information in the response that will be sent back to you in the next request.
If you're using the JavaScript SDK, this is done with the second parameter to ask() and is available via the getDialogState() function.
If you're sending back JSON, this is done using the conversationToken attribute and is available in conversation.conversationToken in the request object you're sent the next round.

How to use standard events in the react native Facebook SDK

The Facebook SDK has the ability to record both custom events and standard events. The standard events are things like "Purchases" "Add to cart" "Completed Registration" etc...
Recording these standard events gives you access to specific bidding features on Facebook ads that you don't get without the events.
I have an app that has the React Native FBSDK
There are two methods for defining an event - one for purchases and one for everything else as seen here
There is zero documentation for standard events on react within the SDK on Github or on the event tracking docs on Facebook's developer platform.
Right now I'm trying to track the standard events by using their various names, as recorded across FB's documentation. I've tried the following:
AppEventsLogger.logEvent('FBSDKAppEventNameCompletedRegistration');
AppEventsLogger.logEvent('CompletedRegistration');
AppEventsLogger.logEvent('Completed Registration');
All of these just create custom events with those names, but aren't recognized as standard events.
Has anyone gotten standard events to work using the React Native wrapper for the FB SDK? If so how do you name the events to get FB to recognize them?
Update: As the comment below highlights, the more recent link is https://developers.facebook.com/docs/marketing-api/app-event-api/
It looks like you'll have to pass the strings that those standard events get evaluated to, i.e. instead of 'FBSDKAppEventNameCompletedRegistration', you'll have to use: 'fb_mobile_complete_registration'.
Here's the source:
Sorry if this is a bit late. Hope this helps.
I managed to find the actual event name by generating standard event code using tool on Facebook's documentation, run the code in AppDelegate.m, and get the exact key-values from Events Manager. With this roundabout way, I realized the actual name of Add to Cart event was fb_mobile_add_to_cart. From there I googled for the name and found the list documented in Marketing API (why not App Events?).
I don't know if it is the right place, but you can refer to https://developers.facebook.com/docs/marketing-api/app-event-api/ for actual standard event names and parameter names. At least it worked in my case. Here's my Add to Cart event code:
function logAddToCart(totalPrice, contentType, contentId, currency) {
const params = {
'fb_content_type': contentType,
'fb_content_id': contentId,
'fb_currency': currency
};
AppEventsLogger.logEvent('fb_mobile_add_to_cart', totalPrice, params);
}
I made a simple package with all events. Just import like
import FBEvents from "react-native-fbsdk-events";
// ...
AppEventsLogger(FBEvents.COMPLETE_REGISTRATITON, params);

Google analytics email open tracking with measurement protocol

we tried to track email opens with google analytics and measurement protocol. We exactly followed instructions given in http://www.lunametrics.com/blog/2013/06/17/email-tracking-google-analytics/ and http://dyn.com/blog/tracking-email-opens-via-google-analytics/
The problem is that every email open is counted also as a session which is not correct. Can you give me any advice how we can track opens without recording sessions? Thank you
Every hit in GA always starts a session, so this is not possible. If you don't want it to appear in your normal profile, try setting a pageview with prefix so you can filter them out into a seperate View.
e.g.
/virtual/email-open
Then set up your filters.
Session begins with any interaction. Don't be sad, it is correct.
You can extend your data with some identifier like virtualpagname or whatever and than make segment or filter.
dp=mypage.com
dh=/emailing
dt=Email Gate
You can either use datasource parameter:
ds=email
https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#dataSource

Implement Inbox Functionality in custom cq component?

We want to develop a smooth-flowing workflow experience (but still use workflows). Currently, a user needs to use the sidekick to initiate the workflow, then to the inbox, which takes them back to the page to use the sidekick again. When they go to the inbox, they need to restrict to the model and path of the page. It would be nice for the user to only have to go to the content page and from there, launch the different workflow forms that need to happen, like a little "inbox" right on the page that is subject to the workflow.
I have written a custom component that can initiate the custom workflow. The custom component can also query the WorkFlowSession and obtain any active WorkItems for the current page that the component resides (using the WorkItemFilter interface). What I want to do is provide a link to the user to the next step in the workflow from the custom component, just like the inbox does.
Here is an example output from an WorkItem instance toString method:
21.05.2014 09:45:29.300 *ERROR* [0:0:0:0:0:0:0:1%0 [1400679929160] GET /content/test/mailing1.html HTTP/1.1] org.rand.whatcounts.EmailCampaignCoordinator Found workitem: -----------------------------
WorkItem Id: /etc/workflow/instances/2014-05-21/model_1400679794564399000/workItems/node4_etc_workflow_instances_2014-05-21_model_1400679794564399000
Workflow Id: /etc/workflow/instances/2014-05-21/model_1400679794564399000
Payload: /content/test/mailing1
Payload Type: JCR_PATH
key = historyEntryPath value = /etc/workflow/instances/2014-05-21/model_1400679794564399000/history/1400679924113
key = comment value =
My hope is that by using the workflow api items, I can create the link that the user could click on to proceed in the workflow (just like the inbox).
Thanks for listening!
Phillip
There are two ways to implement this
Java-Based Solution
I was able to figure out one way by looking at
http://localhost:4502/libs/cq/workflow/components/inbox/list/json.jsp
The important part of this jsp is that, given a workItem instance, you can get the path for your next step using the JcrPathBuilderManager:
pathBuilder.getPath(wi);
Using this, I was able to output a link to the next step in the workflow to the user (without having user go to their inbox).
Javascript/JSON Based Solution
I didn't go far with this solution (I didn't write any js) but this was my fall back position if I didn't find the java-solution listed above. Once could implement custom JS in CQ Component that would call the json feed for the user inbox, do some client side filtering (to restrict it to only items related to current page). The URL to the feed is
http://localhost:4502/libs/cq/workflow/content/inbox/list.json?start=0&limit=40
Thanks!