I would like to use offline conversion data to build a custom audience that I can match against visitors to my site.
I am currently trying to do this by:
Using the Facebook pixel (fbevents.js) to track users, passing extern_id with our unique user ID during the init call and then tracking pageviews like so:
fbq('init', '1234567890', {extern_id: UNIQUE_USER_ID});
fbq('track', 'PageView');
Later uploading offline event data with the associated extern_id of people that have made purchases
But Facebook is giving me a 0% record match rate for the offline event set (I have ~150,000 pageviews and a couple thousand purchases, if that matters). Has anybody succeeded in matching only on extern_id, or does Facebook require more user data?
I spent hours on this and from what I can gather, the offline events only work in conjunction with Facebook ads. So, your uploaded data is matched only against ads in your account and not the Facebook pixel.
You should be passing external_id instead of extern_id in the fbq init event.
fbq('init', '1234567890', {extern_id: UNIQUE_USER_ID}); // Incorrect
fbq('init', '1234567890', {external_id: UNIQUE_USER_ID}); // Correct
You can check the doc here:
https://developers.facebook.com/docs/facebook-pixel/advanced/advanced-matching
Related
I wonder if someone may be able to help.
Recently, we realised we had to get consent for using the Facebook pixel on our site. I have looked at the developer information on Facebook on how to do this, and I can stop the pixel from sending data to Facebook...
What I need help with is allowing the data to be sent if the visitor accepts the cookies in the BigCommerce cookie bar (say for either the analytics or Targeting; Advertising category) ... the code I have so far in script manager to stop sending the data is this (to note I removed our FB pixel ID and replaced with 0's for this example) I tried to connect it to the BigCommerce cookie banner but failed (I was trying to use tag manager but this failed also):
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('consent', 'revoke');
fbq('init', '000000000000000');
fbq('track', 'PageView');
</script>
<!-- End Facebook Pixel Code -->
As you can see I added the fbq('consent', 'revoke'); to the code
More info from Facebook here regarding the codes to use: https://developers.facebook.com/docs/facebook-pixel/implementation/gdpr/
Thank you for any help you can offer with this đ our site is https://www.wolftucker.co.uk
The BigCommerce consent banner sets a cookie (bc_consent) with details on what the user has consented to. You can use that to decide if you need to do the revoke command.
Alternatively you can add your code using the script manager and set the script category to "Targeting; Advertising". This will remove the script if consent is not given.
I am trying to access the live views count of a live video that is live through a Facebook Page. I am using the ID that I am obtaining from the API request {page-id}/videos/uploaded When I am using that video id and making a GET request of {video-id}?fields='live_views its showing error code of 100 with the message as:
(#100) Tried accessing nonexisting field (live_views) on node type (Video)
I have the following permissions:
'manage_pages', 'publish_pages', 'business_management', 'read_insights', 'user_videos'
I am making the GET request using user_access_token.
I am using Graph API Version 2.8.
Please let me know if I am using the wrong ID. IF yes, then how can i get the live_video_id of a live video posted in page?
To get the live views count of a video a fan page, you need:
An app created at facebook developer
A user access token (for testing, e.g. by calling https://developers.facebook.com/tools/accesstoken/)
The fan page id
With this you can call graph API in the following format:
https://graph.facebook.com/v2.8/<fan_page_id>/live_videos?access_token=<access_token>?fields=live_views
Of course, you may add more elements in fields parameter if you need more information. Here Facebook's Graph API explorer helps: https://developers.facebook.com/tools/explorer
When you add status to fields parameter, "LIVE" means, it's currently live, "VOD" means it has already finished.
If you try to implement a WebHook for it, let me now if it works. Thanks.
To get live views you need to call the api with the live video id, which you get from calling, page id can initially be either the page-id or name
"https://graph.facebook.com/v10.0/${page_id}/live_videos?access_token=${access_token}
Sample response:
{
"title": "hello world 2",
"status": "LIVE",
"embed_html": "...,
"id": "123123" // this is the live video id
},
After you have retrieved the live video id you can call this endpoint to get the live_views edge
https://graph.facebook.com/v10.0/${live_id}fields=live_views&access_token=${access_token}
sample response:
{
"live_views": 1,
"id": "123123"
}
Docs for endpoint 1: https://developers.facebook.com/docs/graph-api/reference/live-video/
Docs for endpoint 2: https://developers.facebook.com/docs/graph-api/reference/live-video/reactions#Reading
However I understand the confusion since live_views is not listed under the second endpoint as a reaction nor even is it a reaction, so either it a mistake in facebook docs or a mistake in the graph API, either the solution provided works.
Yes you do need to go through an app review to get the permission for tracking streams
I'm tearing my hair out here.
We've got a web app that is hosted on a bunch of different domains and we have a facebook login on the page. This works just peachy. Most of them run of our root domain eg newsite.ourplatform.com and we reuse the same facebook app and add a new domain in.
We've had a request to set up a new site on a different url. In the past, this hasn't really been a problem. We set up a new facebook app, add the appid to out config and voila, facebook login working. (we don't do this so often, so I've potentially broken it)
This time around. I've set up a new app id and plugged it in, but whenever I call the facebook login, it authenticates me, but I get a useless response from facebook.
eg. On a working site I call
FB.api("/me/", function(response){console.log(JSON.stringify(response));});
and get response
"{id":"12345678910","email":"my#email.com","first_name":"My Name","gender":"male","last_name":"Myname","link":"https://www.facebook.com/app_scoped_user_id/12345678910/","locale":"en_GB","name":"My Name","timezone":10,"updated_time":"2014-01-19T10:44:20+0000","verified":true}
but on the broken site I do the same call and get a response
{"name":"MyName","id":"12345678910"}
Which is sort of good, but I need their email. As far as I can tell, I'm not asking for any permissions beyond email,public_profile and user_friends
Because of the way the app setup works, we have different apps running 2.1, 2.2 and 2.4 and this new one on 2.4 doesn't work. I'm not sure if that's a red herring or if I've got a misconfigured facebook app.
(edit - removed the sites affected to protect the innocent)
As #CBroe said you really need to checkout the v2.4 changelog for the API. In version 2.4 of the API Facebook introduced 'declarative fields'. This means that when you make a base request, like to /me you will only get a small amount of info back, e.g. 'name' and 'id'.
You have two options to get more fields:
Option One
FB.api('/me?fields=first_name,last_name,gender', function(response) {
console.log(response)
});
Option Two
FB.api('/me', function(response) {
console.log(response)
}, {'fields': 'first_name, last_name, gender'})
This will return a response that looks like the following:
{"first_name":"First", "last_name":"Last", "gender":"gender", "id":"ID"}
The key in the request above is specifying the fields URL parameter in your request and is documented in the link #CBroe linked and I have linked above.
I've followed Facebook's Tag API guide to create "Custom Audiences" by using "Custom Events": https://developers.facebook.com/docs/ads-for-websites/tag-api#remarketing
The final code reads:
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','//connect.facebook.net/en_US/fbevents.js');
fbq('init', 1234567890); //Of course, I'm using my own Pixel ID ;)
fbq('track', 'PageView');
fbq('trackCustom', 'Facebook Test Audience');
The above code seems to work just fine and the custom event is being triggered (GET requests are sent and cookies "datr" + "fr" + "lu" set).
However, I cannot find "Facebook Test Audience" in the Ads Manager in order to advertise to it.
Does it take time to finally show up?
Any other ideas?
It turned out that it simply takes some time and page views for the event to show up in Facebook Ad Manager - patience is a virtue.
And voilĂ , I'm able now to create a new "Custom Audience", which is based upon a "Custom Combination" of my website traffic, and select the "Event" that has been triggered by my code (named "Facebook Test Audience"):
Issue "solved"!
Using the Facebook API, you can get back the post ID of a Facebook share, even if the user has not authorized your app.
The post ID is prefixed by your user ID, and separated by an underscore.
FB.ui({
method: 'feed',
name: 'People Argue Just to Win',
link: 'http://www.nytimes.com/2011/...',
}, function( response ){
// Response gives you :
// { post_id: "[fbUserId]_346759642059572" }
});
To me it looks like Facebook is using this programmatically, rather than with the idea of providing us the userId out of the kindness of their hearts. But it's extremely tempting to use.
I'm a little rusty on permissions - if there is a way to get back all the users that have liked/shared a specific URL, and not just a count, then this should be okay.
But the question remains, is it acceptable to use?
EDIT:
Now that I think about it, you can access the user ID by making an anonymous call to https://graph.facebook.com/[postId] but ONLY if the post was made public.
If you get a response from FB, it means that you have already ask the user for the required permissions,
so yes you can use the data returned from Facebook as you like, but you always have to inform the users how you use those data.
You can only cache user data if you have permission or it is necessary for the function of your app. Using the like button you can subscribe to edge.create and cache the response from the like.
refer to: http://developers.facebook.com/docs/reference/javascript/FB.Event.subscribe/
II. Storing and Using Data You Receive From Us
You will only request the data you need to operate your application.
You may cache data you receive through use of the Facebook API in
order to improve your applicationâs user experience, but you should
try to keep the data up to date. This permission does not give you any
rights to such data.
in my app i store the id of every page or user that is viewed to speed up page load times and count page views. Seems with in the scope of Policy as long as i am not sharing the info with 3rd parties or making public what a user has set to non public.